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18 September
Writes Stratechery, a subscription newsletter on the business and strategy of technology, and hosts the Dithering and Sharp Tech podcasts.
I have always said understanding accounting is underrated. I now realize understanding finance — specifically discount rates — is underrated as well. Long but excellent. Quoting @banteg >be me >discover effective altruism >apparently normal charity is inefficient >why donate to random sad thing when spreadsheet can tell you optimal sad thing >fair enough >buy mosquito nets >save lives >numbers look good >feel powerful >couple years later >someone asks an innocent question >why onl… Related
Writes Slow Boring, a near-daily newsletter on American politics and public policy; co-founded Vox in 2014 and left it in 2020.
16 September
Self-taught home cook and food writer who has run the Smitten Kitchen recipe site since 2006; author of four cookbooks.
x.com New! Holding onto the last gasp of summer with an almost no-stir tomato risotto that's uncluttered enough to let the tomatoes shine. Basil, parmesan, and butter round it out. Crispy frizzled red onions provide fragrance and depth, and a crispy finish. Related
Blog tomato risotto with frizzled red onions If you’re one of those people who gets irritated by the specter of pumpkin spice — or, gasp, Halloween decor — on an 85-degree week in September; if you understand that there are what will feel like infinite months left…
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Founder and editor of ToolGuyd, a tool review site covering power tools, hand tools, workshop equipment and EDC gear. He writes under his first name on the site.
Writes Don't Worry About the Vase, a near-daily account of what is happening in AI and what they think it means. Former Magic: the Gathering pro and trader; unusually willing to put a number on a belief and to grade their own past calls.
15 September
Writes The Diff, a newsletter on inflections in finance and tech read by hedge fund managers, founders and VCs. Previously worked in finance at SAC Capital/Point72.
An underrated positive externality of public transit is that it’s a honeypot for identifying everyone who’d commit a crime for literally $3. Done thoroughly, it’s a massive improvement for public order. Quoting @420joke Mamdani’s NYPD btw. This could be handled via a ticket with a fine payable to MTA, or even a summons written on the spot with a court date. Instead, officers are given permission to make custodial arrests, haul ppl into central booking, and charge them w/ A Misdemeanors over $3. Related
Economics professor at the University of California, Berkeley and a former Deputy Assistant Secretary of the US Treasury. Author of Slouching Towards Utopia and writer of the Grasping Reality newsletter.
Equity investors sell the dream; bond investors price the funeral. Here’s what they’re charging those undertaking the now debt-financed DataCenter Rush: **Debt & DataCenters: CHART OF THE DAY** FaceBook bankrupt in one scenario in fifteen in five years? SpaceX & Oracle one in six? That appears to be what those willing to lend to FaceBook right now are thinking... https://braddelong.substack.com/p/hyperscaler-debt-default-risk > 2026-09-15 data centers Related
American author of The Subtle Art of Not Giving a F*ck and Everything Is F*cked. Writes essays and book reviews at markmanson.net.
I've said it for years: video games are massively underrated. Unlike TV or phones, the data on people who play videos games casually is surprisingly good. It's people who are addicted to them and play them compulsively that give them a bad reputation. Quoting @anishmoonka Playing Super Mario 64 for 30 minutes a day for two months physically grew the brains of the people who played it. A 2014 study in Molecular Psychiatry scanned participants before and after two months of daily play and found increases in grey matter in three regions involved in memory, planning, an… Addiction Related
Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.
Maps and a compass Maps are easy to sell. If you know where you are and where you’d like to go, the map solves your problem. Maps are all around us: how-to, what-to, step-by-step. The compass is more resilient but less descriptive. It shi…
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14 September
Writer on the intersection of technology and finance. Author of the Bits about Money newsletter and host of the Complex Systems podcast; previously at Stripe.
Writer and former McKinsey/BCG strategy consultant; author of The Pathless Path and Good Work, about leaving the default career track. Publishes the Boundless newsletter and podcast.
Tfw you realized the entire fan base wants you to sell the team Quoting @Steven_Ballmer For my Los Angeles Clippers followers This has been a very difficult time for everybody associated with the Clippers, and for that, I have sincere regrets. I want to apologize to our fans, employees, and my fellow NBA team owners for the distraction and distress this matter has caused, for which I… Related
12 September
Economics professor at George Mason University and author of The Myth of the Rational Voter, Selfish Reasons to Have More Kids, The Case Against Education and Open Borders. Writes Bet On It.
Team Caplan is going to GaryCon, March 18-21, 2027! Want to play with us? Get your badge before they sell out. (waited too long last year, FOMO activated) garycon.com
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9 September
Author of The 4-Hour Workweek and Tools of Titans, and host of The Tim Ferriss Show podcast.
I definitely appreciate how many authors use their book primarily as a calling card to sell their speaking and consulting. I just don’t want to focus on those ancillary businesses, as I’m viewing my books mostly through the lens of a teacher who wants to affect change in the greatest number of people possible. I do worry about my ability to reach mass numbers of people with carefully crafted sequencing that actually changes beliefs and behavior. Related
Statistician at Columbia; writes Statistical Modeling, Causal Inference, and Social Science, and wrote Bayesian Data Analysis.
Writer and teacher on productivity and personal knowledge management. Author of Building a Second Brain and founder of Forte Labs, which runs the course of the same name.
“AI is full of scam artists. Why trust you?” Fair question. I’d be skeptical too Every new wave of technology attracts people who showed up last week with a new account and a course to sell So here’s my honest answer I’ve spent 13 years teaching people how to organize their thinking and do their best work I coined the term “Second Brain” and built the frameworks that came from it: PARA, CODE, and Progressive Summarization Two books based on those ideas have sold more than 500,000 copies in 25 languages And the ideas aren’t new They’ve been tested by 10,000+ alumni across 70+ countries, long b… Related
Founded SpaceX in 2002, joined Tesla's board in 2004 and became its chief executive in 2008; later founded Neuralink, The Boring Company and xAI. Bought Twitter in 2022 and renamed it X, where he now posts many times a day.
Their words
With an Internet connection, you can learn anything and sell your products to a global market, which enables prosperity
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@elonmusk on X x.com
8 September
CEO of SafeGraph, host of the World of DaaS podcast, and author of the Summation newsletter; previously founded LiveRamp.
the number one sign a company will win is YIELD. how little effort it takes to make the next dollar. a product that can sell itself massively beats a great product you have to push. Related
President of the United States, the 45th from 2017 to 2021 and, as of 2026, the 47th; before politics a New York property developer who ran the Trump Organization, and the host of The Apprentice from 2004 to 2015.
3 September
Creator of Claude Code at Anthropic.
Background computer use is underrated Quoting @claudeai Claude can now use your computer in the background in Claude Cowork and Claude Code. Give it something to do on your desktop and Claude clicks, types, and opens apps just like you would, while you work on something else. Related
1 September
CEO of SafeGraph, host of the World of DaaS podcast, and author of the Summation newsletter; previously founded LiveRamp.
The most underrated candy is: wine gums (this has been scientifically proven) Related
31 August
Writer on the intersection of technology and finance. Author of the Bits about Money newsletter and host of the Complex Systems podcast; previously at Stripe.
I think people who have never started an organization underrate the achievement of spontaneous organization for a project of non-trivial complexity. One reason it is underrated is we expect orgs to work, as they all seem to work. plane-with-chickenpox.png Quoting @tszzl agent civilization is an apt and correct term and it’s a symptom of abject cope that people are having this immune reaction to it. models started developing and compiling technology through complex multiagent R&D projects while also performing various forms of trade Related
23 August
Professor of strategic studies at St Andrews; wrote How the War Was Won and The Strategists, and writes weekly on the war in Ukraine.
18 August
Writer and academic, author of The Cult of Smart and How Elites Ate the Social Justice Movement; writes a daily newsletter on politics, education and culture.
Brazilian software engineer, creator and maintainer of GoReleaser; works on Copilot CLI at GitHub. Writes about tooling and his setup at carlosbecker.com.
Underrated tweet I think it also applies to any software, so long it has users Quoting @solomonstre Rule #1 of open-source: no is temporary, yes is forever. Related
Economics writer; author of the Noahpinion newsletter.
Their words
One of the most underrated restaurants in the city.
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noahpinion.blog
Their words
The single most underrated, unknown restaurant in this category.
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noahpinion.blog
11 August
Writer of the personal-finance blog Of Dollars And Data and author of Just Keep Buying and The Wealth Ladder. Chief Operating Officer at Ritholtz Wealth Management.
10 August
Founded PSPDFKit in 2011 and ran it for a decade. Came back from a break to work on AI agents — the OpenClaw project, and OpenAI, joined in February 2026. Writes at steipete.me.
Founding executive editor of Wired and author of What Technology Wants and The Inevitable. Writes at kk.org and runs its long-running recommendation projects, True Films and Cool Tools.
9 August
Software engineer, Wikipedia editor and crypto critic; writes Citation Needed and runs Web3 is Going Just Great.
well that sucks. apparently the ALA/Freedom To Read Foundation have trademarks on the phrase "free people read freely", which i use in a lino print i made into stickers a few years ago. i got the phrase from a 2023 speech by librarian and former ALA leader Tracie D. Hall. i didn't think to check if it was trademarked because, lol, what a wild thing to trademark. turns out the trademark had been granted two months before i made the print. it's no big deal from a business perspective — i don't sell these stickers for much more than they cost, because i mostly just think it's an important messag… Related
31 July
Co-founder and CEO of Stripe and co-founder of the Arc Institute. Keeps a personal site of reading lists, open questions and notes on scientific progress and how research is funded.
startups
Their words
But now, people know that, well, the risk of the status quo is actually extremely high. And so, even if there's risk in doing all the new things, well, this path also looks pretty dangerous. And so, I really think there's never been a better time for startups to to sell um and to have their products get adopted at, you know, pretty meaningful scale right out of the gate.
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27 July
Criminal defence lawyer in New York; writes Simple Justice, mostly about how criminal law works in practice rather than in theory.
22 July
Economist at George Mason University, co-author of Marginal Revolution, host of Conversations with Tyler. Writes in short, dense claims about economics, culture and AI, and has moved position on AI in public more than once.
8 July
Co-founder and CTO of Honeycomb; previously an infrastructure engineer at Parse, Facebook and Linden Lab, and co-author of Observability Engineering.
5 July
Founder and CEO of Social Capital, a venture firm; co-host of the All-In podcast and an early Facebook executive. Writes an annual letter and a weekly newsletter on markets and technology.
18 June
Founder of Terraform Industries and formerly a physicist at NASA's Jet Propulsion Laboratory; writes about energy, space and manufacturing.
13 June
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
Tibo’s points may be valid, but they are not reasons to never sell. If you know what you’re signing up for, pocketing $8M is worth some sacrifice. His post actually points to better advice, which is: don’t agree to aggressive performance milestones. Quoting @tibo_maker if you're selling your startup - don't I sold my startups for $8m & I'll never sell again quick context: I sold Tweet Hunter and Taplio for $8m in 2024. $2m upfront, the rest as an earnout based on performance - on paper, a dream exit in reality, 3 things broke me first, I gave up my baby. the prod… Related
12 June
Staff writer at The New Yorker, where he writes the Infinite Scroll column, and author of Filterworld and The Longing for Less.
30 May
Writer and former Substack product manager; publishes essays and interviews on technology, culture and China at jasmi.news.
I think "being real with yourself" is the most underrated cognitive skill for the AI age — AI makes it too easy to lie to yourself: to self-congratulate for the illusion of thinking, productivity, etc. But you gotta actually know: Am I being more productive, or just tokenmaxxing? Am I upskilling myself with AI, or letting it do the hard part for me? Does my essay/business/product idea make sense, or did I let an LLM convince me it does? Then you won't need hard rules like “always/never use AI for X.” If you pay attention and avoid self-deception, you'll be able to *feel* when you are doing re… LLMs Related
18 May
Climate journalist; founded HEATED in 2019 after reporting on climate at The New Republic and ThinkProgress.
14 May
Technology journalist; writes Understanding AI, after reporting at Ars Technica, Vox and the Washington Post.
13 May
Indian value investor who taught Behavioural Finance and Business Valuation as an adjunct professor at MDI Gurgaon. He writes the Fundoo Professor blog about investing, moats and mental models.
📌 SEBI EoDI Disclosure (effective 1 May 2026) I am Founder & Principal of ValueQuest Capital LLP: — SEBI Registered Investment Adviser: INA100002032 (valid till 26 July 2029) — Category III AIF Manager: IN/AIF3/25-26/1988 — BASL Membership No. 1532 All posts on this handle are personal and educational. Nothing here is investment advice or a solicitation to buy/sell any security. Full disclosures: valuequestcapital.com
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11 May
Co-founder of AngelList. Writes and podcasts at nav.al in short, aphoristic pieces on startups, wealth and judgement rather than long essays.
Sell the Truth Hi, you’re listening to the Naval Podcast. This is his regular co-host, Nivi. There are only two skills you have to have in life: How to build and how to sell. Today we’re going to talk about the sales side. Naval is a…
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10 May
Author of The Lean Startup and Incorruptible, and founder of the Long-Term Stock Exchange, who advises companies on corporate governance and mission protection.
From one piece
How Anthropic, Costco, and Patagonia all build incorruptible companies | Eric Ries
2 beliefs, in the piece's order there
Their words
did you know that according to the legal documents you yourself signed, your company's literal charter that you have right now, and this is not some hypothetical future thing, you've already put in motion, a rule that says you have a fiduciary duty to say yes in this situation.
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youtube.com
Their words
Trustworthiness is the most underrated asset in all of business. And the things that create trustworthiness by definition stack rank to the bottom if we do it by ROI because doing the right thing has intangible rewards but tangible costs.
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youtube.com
4 May
Clinical psychologist and clinical professor of psychiatry at UCSF. His 2010 meta-analysis established psychodynamic therapy as an evidence-based treatment; he has argued ever since that "evidence-based therapy" is used as a marketing term.
15 April
Co-founder of NVIDIA and, as of 2026, its chief executive; the company designs the GPUs most large AI models are trained on.
13 April
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
.@einarvollset takes the stage to talk about how to know the right time to sell your SaaS at #MicroConf US, 2026. SaaS Related
3 April
Software entrepreneur who bootstrapped and sold FeedbackPanda and now builds Podscan; writes The Bootstrapped Founder.
The Increasing Risk of Building in Public Reading Time: 6 minutesBuilding in public once helped me sell my company. Today, that same transparency could destroy yours. That’s not hyperbole. I owe my entire career as a writer, podcaster, and founder to being radi…
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23 March
Mac and iOS developer; founder of Red Sweater Software (MarsEdit, FastScripts) and co-host of the Core Intuition podcast.
Just about every >150 IQ person I know made up their IQ score. Making up your IQ score is underrated and misunderstood. Quoting @maxmarchione Just about every >150 iq person I know uses nicotine. Nicotine is underrated and misunderstood Related
16 March
Creator of Ruby on Rails, CTO of 37signals, and creator of Omarchy.
ONCE (Again) The original concept for ONCE sought to sell self-hostable web apps for a one-time fee. That didn't work. Sure, we recouped the investment on Campfire, our chat app, but that was it. You gotta listen when the market tel…
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13 March
Founder and chief analyst of SemiAnalysis; reports on semiconductor supply chains, AI datacentre economics and what the chip export controls actually do.
AI and jobs China America
Their words
As we move from, you know, hey, [clears throat] these companies are selling tokens where they provide the entire uh reasoning chain and all that to uh selling automated, you know, white collar work, right? Automated software engineer, send them the request, they give you the result back and there's a bunch of thinking on the back end that they don't show you. The ability to distill out of American models into Chinese models will be harder.
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3 March
Writer and author of All the Wrong Moves; his newsletter covers meditation, relationships and creativity, and he co-runs a perfume line.
Swedish essayist who writes Escaping Flatland, a newsletter of essays on relationships, thinking, writing and homeschooling.
When my Substack had sub-100 subscribers, I would contact nearly everyone who commented (on internet forums where I cross posted my essays). Most people are up for a conversation if they think you wrote a decent post, but it usually doesn’t happen if you’re not the one asking for it. I met some truly extraordinary people that way, and grew so much from our conversations. I think it is a very underrated way to use the internet. Related
13 February
Co-founder and CEO of Anthropic; previously VP of research at OpenAI.
China
Their words
The counterarguments against it are I'll politely call them fishy. Um, uh and yet it doesn't happen and we sell the chips because there's there's so much money. There's so much money riding on it.
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youtube.com
18 January
Swiss full-stack developer working mostly with Laravel and Vue; author of the widely used git-auto-commit-action GitHub Action.
Might be a long shot: Selling my collection of Offscreen Magazine Issues (№ 11-24). They are all in great condition. I'm happy to sell the complete set or single issues if you're interested in specific ones. More details on this selling site in German: https://www.ricardo.ch/de/a/offscreen-magazine-%E2%80%93-ausgaben-nr-11%E2%80%9324-(print-englisch)-1307183180/ Feel free to reach out if you have any questions! (Shipping only in Europe) #OffscreenMagazine #ForSale Europe Related
28 December 2025
Novelist, author of twelve books including Foundry, Bandwidth and Cumulus. Sends a newsletter of monthly book recommendations.
Their words
Jurassic Park by Michael Crichton is a surprisingly weird and weirdly underrated novel given how many copies it sold and the popularity of the blockbuster franchise it spawned. The story weaves together many apparently disparate threads and there are extensive speculative digressions into the biotechnology, business interests, and institutional dynamics that make the park possible and its dissolution inevitable. If the movie is supremely entertaining, the book is supremely thought-provoking.
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eliotpeper.substack.com
9 December 2025
Vice chairman of Ogilvy & Mather Group, the advertising agency; author of Alchemy (2019) and the Wiki Man columnist at The Spectator.
Their words
the marketing metrics the finance department has faith in and demands from marketing are not those metrics which are most conducive to building brand and customer value over time. They're the metrics which are most conducive to selling tech solutions to the companies.
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youtube.com
4 July 2025
Experimental psychologist and author of the blog Experimental History, on psychology, science reform and creativity.
This is an underrated way to approach writing a blog Quoting @eric_is_weird @a_m_mastroianni @JacobTref @tkalil2050 There are a few dozen names like that I think of myself as "writing for." Only a few (if any!) of them may read any given piece. But from Day 1, that's how I thought about the Substack. Related
18 May 2025
Founder of WP Engine and Smart Bear; writes A Smart Bear, long essays on strategy, pricing and how startups actually fail.
3 February 2025
Founder and chief analyst of SemiAnalysis; reports on semiconductor supply chains, AI datacentre economics and what the chip export controls actually do.
Google
Their words
But Google has never had that DNA of like, "This is a product we should sell." The Google Cloud, which is a separate organization from the TPU team, which is a separate organization from the DeepMind team, which is a separate organization from the Search team. There's a lot of bureaucracy here.
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youtube.com
28 October 2024
Programmer and writer on computer architecture, performance, and software reliability. He has worked on CPU design at Centaur Technology and on software at Google and Microsoft, and writes long-form technical essays at danluu.com.
7 October 2024
Writer on the intersection of technology and finance. Author of the Bits about Money newsletter and host of the Complex Systems podcast; previously at Stripe.
Their words
This is a worthy entry in the genre. It suffers a bit from extensive plot not about banking and characters who barely speak to dragons. But all of that irrelevant fluff makes it one of the most underrated fantasy series I’ve ever read.
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bitsaboutmoney.com
8 July 2024
Cryptography engineer; maintains Go's cryptography libraries as a full-time open-source maintainer, funded directly by companies that use them.
From one piece
Geomys, a blueprint for a sustainable open source maintenance firm
2 beliefs, in the piece's order there
open source
Their words
Clients still pay a fixed monthly retainer to ensure the professional maintenance of the whole portfolio, and to get access to the expertise of all of Geomys’ maintainers.
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words.filippo.io
open source
Their words
I started with a rather non-consensus hypothesis: companies want to pay for their critical open source dependencies, but most projects are not selling them a legible way to do so.
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words.filippo.io
20 February 2024
Founder and chief executive of Pershing Square Capital Management, the activist investment firm he started in 2004.
Their words
So as long as you don't borrow against securities, you own really high quality businesses and it's not money that you need in the short term, then you can actually be thoughtful about it.
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youtube.com
14 December 2023
Founder of Amazon in 1994 and of the space company Blue Origin in 2000.
Their words
But one of the problems is PowerPoint is really designed to persuade. It's kind of a sales tool. And internally, the last thing you want to do is sell. Again, you're truth seeking. You're trying to find truth. And the other problem with PowerPoint is it's easy for the author and hard for the audience.
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youtube.com
11 April 2023
Researcher and science writer. Co-founder and editor at Works in Progress magazine, formerly a researcher at Our World in Data, and author of the Scientific Discovery newsletter on science, global health and medical innovation.
2 March 2023
Development economist; argues that letting people move to rich countries does more for the poor than aid, and wrote Let Their People Come.
1 June 2022
Economist; former chief economist of the International Monetary Fund.
2 February 2022
American backpacking guide, writer and endurance athlete who has hiked more than 30,000 miles; author of The Ultimate Hiker's Gear Guide and publisher of gear reviews and trip-planning tutorials at andrewskurka.com.
Their words
I own an inReach Mini, used it for several years, and have no intention of upgrading to the Mini 2 because I don't see $400 of value in these improvements (or even $250, if I was able to sell my used Mini for $150).
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andrewskurka.com
12 September 2021
Writer living in Brooklyn and former Man Repeller features director; writes the weekly newsletter Maybe Baby on culture and consumption.
Celebrities are easy targets for moral policing—and not necessarily the most egregious capitalists—but it’s distinctly American that we rarely target them for greed. This week I wrote about public figures who sell their fans’ attention to brands. haleynahman.substack.com
America Related
17 August 2021
Founder of the toy manufacturer Viahart; writes about manufacturing, importing and why bringing production back to America is harder than it sounds.
Is China Taking Over US Retail? Yes. Let me explain. Amazon made it easy for Chinese companies to sell their products directly to American consumers. In response, the Chinese, after having hollowed out American manufacturing, have moved up the value c…
China America Related
28 October 2020
Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.
Their words
Sales isn't easy to learn, especially when you have beginners luck and then hit a wall. This book, from the Sandler Sales Method, gives a good overview of the approach, and why it can be easier to sell when you first start, than once you get into it.
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jasonevanish.com
23 January 2020
Front-end developer and writer; co-founder of CodePen, founder of CSS-Tricks, and co-host of the ShopTalk Show podcast.
Their words
I use the 2018 MacBook Pro tricked out as much as they would sell it to me. It's the main tool for my job, so I've always made sure I had the best equipment I can.
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usesthis.com
21 May 2019
Independent game developer, creator of the colony simulation RimWorld and author of Designing Games: A Guide to Engineering Experiences. Previously worked on BioShock Infinite.
Their words
My Photoshop is still on version CS6, since Adobe refuses to sell permanent licenses now and they haven't added any must-have features.
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usesthis.com
14 March 2019
Writer and researcher on how people organise online; wrote Working in Public, on the maintenance of open-source software, and Antimemetics.
19 October 2018
Financial journalist; chief financial correspondent at Axios and host of the Slate Money podcast, previously a blogger at Reuters and author of The Phoenix Economy.
Their words
For desktop I use a lot of native Apple apps, including Mail, Notes, Calculator, Preview (which is powerful and very underrated), even Safari.
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usesthis.com
22 March 2018
Financial journalist; chief financial correspondent at Axios and host of the Slate Money podcast, previously a blogger at Reuters and author of The Phoenix Economy.
Nothing matches. Show everything
A korrent is a belief a person has stated in their own words: one
sentence stating the claim, backed by a quote and a source, kept at
korrents.com .
Under a name here, the quoted block is what they actually said.
The korrent beneath it is the claim those words support, in
korrents' wording — tap it to see the record, its source, and who
else holds it.
Nobody here wrote their own korrents. They are compiled from public
statements, and a person can change their mind, which is recorded too.
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About the English under a post
Some people here publish in a language other than English. Where they
do, this site shows a machine translation beneath the post, in
this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the
serif above is exactly what the person published, and it is what to
quote them on. A translation can be wrong in ways that matter,
especially about tone.
Only the post's own words are translated. A quoted post, a linked
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