Jason Evanish
Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.
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What they believe
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As AI gets better at navigating and extracting data, switching costs between software tools will keep falling.
Every time AI gets better at navigating systems and organizing and extracting data, switching costs drop further.
jasonevanish.comSaid 18 Feb 2026This on korrents
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A detailed, specific AI prompt produces a better answer than a vague, simple one.
A simple, vague prompt will not get nearly as good of an answer as a detailed, specific one with supporting material.
jasonevanish.comSaid 3 Dec 2025This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
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As its own page →Hiding
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18 February
From one piece The SaaS Reset: Why SaaS is changing, not going away. 3 beliefs · jasonevanish.com
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Their words
10X smaller teams charging 10X less, shipping 10-100X more, and moving 10-100X faster than the incumbents they're replacing.
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korrents.com
Network effects protect a company from competition longer than any data-based lock-in does.Their words
As long as the network keeps delivering on its core value, that buys more time than any data lock-in strategy.
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korrents.com
As AI gets better at navigating and extracting data, switching costs between software tools will keep falling.Their words
Every time AI gets better at navigating systems and organizing and extracting data, switching costs drop further.
3 December 2025
From one piece How to Use AI for Product Management: Leverage AI to move faster and get better results 2 beliefs · jasonevanish.com
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korrents.com
AI makes it possible to get more done, explore more ideas, and better serve customers than was possible before.Their words
AI is making everything faster. You can get more done, explore more ideas, and delight your customers in ways you couldn't before.
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Their words
A simple, vague prompt will not get nearly as good of an answer as a detailed, specific one with supporting material.
17 October 2025
From one piece Why Your Team is Struggling with AI Adoption (and what to do about it) 3 beliefs · jasonevanish.com
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Their words
Because the truth is, AI isn't coming for your job, but someone who has mastered AI is.
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korrents.com
Failed attempts, not fear, are what kill momentum when someone is learning a new skill.Their words
The biggest killer of momentum isn't fear. It's failed attempts.
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Their words
Nothing is more powerful than the example you set. Employees follow what leaders do, not what they say.
16 September 2025
From one piece “Not our biggest problem.” A painful startup lesson. 3 beliefs · jasonevanish.com
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korrents.com
Building a startup requires enough optimism to see past a problem toward a future solution that makes things better.Their words
When you're building a startup, you have to be optimistic. You need to see a problem and want to fix it so badly that you can look to the future and see a solution you create that makes everything better.
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Their words
Just like the Genie in Aladdin can't make someone fall in love with you, as a founder, you can't make people want to use your product.
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Their words
As a startup you need urgency. You need people to want to use your product. Not only does it bring in precious revenue, but they give you feedback, so you know what to build and add to your product next.
11 September 2025
From one piece Clever, Helpful, or Beautiful: My 7 Favorite Website Feedback Widgets 2 beliefs · jasonevanish.com
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Their words
A good automation can make people feel heard. This initial reply wasn't from Claire herself.
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Their words
Nothing beats a live conversation. Even the best, most detailed customer feedback typed into a widget is only so helpful.
5 September 2025
From one piece When it comes to AI, the Square Root of Slop…is Slop. 2 beliefs · jasonevanish.com
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korrents.com
Polished, confident-sounding AI output does not mean the underlying analysis is clear or correct.Their words
AI analysis can't create clarity where none exists; it simply creates the illusion of confidence with a polished, friendly tone, and a pretty output.
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korrents.com
AI systems require human oversight rather than full autonomy in analysis and workflows.Their words
That's why you need to check AI's work, and keep a human involved in many processes (sorry, AI job loss doomers...).
29 August 2025
18 July 2025
Nothing matches.
Beliefs
Korrents What they believe 21 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
As AI gets better at navigating and extracting data, switching costs between software tools will keep falling.
Every time AI gets better at navigating systems and organizing and extracting data, switching costs drop further.
The SaaS Reset: Why SaaS is changing, not going away. Said 18 Feb 2026
Network effects protect a company from competition longer than any data-based lock-in does.
As long as the network keeps delivering on its core value, that buys more time than any data lock-in strategy.
The SaaS Reset: Why SaaS is changing, not going away. Said 18 Feb 2026
The next generation of software companies will run with far smaller teams, charge far less, and ship and iterate far faster than the incumbents they replace.
10X smaller teams charging 10X less, shipping 10-100X more, and moving 10-100X faster than the incumbents they're replacing.
The SaaS Reset: Why SaaS is changing, not going away. Said 18 Feb 2026
Show 18 more
A detailed, specific AI prompt produces a better answer than a vague, simple one.
A simple, vague prompt will not get nearly as good of an answer as a detailed, specific one with supporting material.
How to Use AI for Product Management: Leverage AI to move faster and get better results Said 3 Dec 2025
AI makes it possible to get more done, explore more ideas, and better serve customers than was possible before.
AI is making everything faster. You can get more done, explore more ideas, and delight your customers in ways you couldn't before.
How to Use AI for Product Management: Leverage AI to move faster and get better results Said 3 Dec 2025
Employees follow what their leaders actually do, not what they say to do.
Nothing is more powerful than the example you set. Employees follow what leaders do, not what they say.
Why Your Team is Struggling with AI Adoption (and what to do about it) Said 17 Oct 2025
Failed attempts, not fear, are what kill momentum when someone is learning a new skill.
The biggest killer of momentum isn't fear. It's failed attempts.
Why Your Team is Struggling with AI Adoption (and what to do about it) Said 17 Oct 2025
It is not AI itself that threatens people's jobs, but people who have mastered AI.
Because the truth is, AI isn't coming for your job, but someone who has mastered AI is.
Why Your Team is Struggling with AI Adoption (and what to do about it) Said 17 Oct 2025
A startup succeeds by getting people who feel real urgency to use its product, since that urgency both brings in revenue and produces the feedback needed to build the right thing next.
As a startup you need urgency. You need people to want to use your product. Not only does it bring in precious revenue, but they give you feedback, so you know what to build and add to your product next.
“Not our biggest problem.” A painful startup lesson. Said 16 Sept 2025
A founder cannot make someone want to use their product any more than they can make another person fall in love with them.
Just like the Genie in Aladdin can't make someone fall in love with you, as a founder, you can't make people want to use your product.
“Not our biggest problem.” A painful startup lesson. Said 16 Sept 2025
Building a startup requires enough optimism to see past a problem toward a future solution that makes things better.
When you're building a startup, you have to be optimistic. You need to see a problem and want to fix it so badly that you can look to the future and see a solution you create that makes everything better.
“Not our biggest problem.” A painful startup lesson. Said 16 Sept 2025
Live conversation communicates more customer context than written feedback can.
Nothing beats a live conversation. Even the best, most detailed customer feedback typed into a widget is only so helpful.
Clever, Helpful, or Beautiful: My 7 Favorite Website Feedback Widgets Said 11 Sept 2025
An automated follow-up message can make a customer feel heard.
A good automation can make people feel heard. This initial reply wasn't from Claire herself.
Clever, Helpful, or Beautiful: My 7 Favorite Website Feedback Widgets Said 11 Sept 2025
AI systems require human oversight rather than full autonomy in analysis and workflows.
That's why you need to check AI's work, and keep a human involved in many processes (sorry, AI job loss doomers...).
When it comes to AI, the Square Root of Slop…is Slop. Said 5 Sept 2025
Polished, confident-sounding AI output does not mean the underlying analysis is clear or correct.
AI analysis can't create clarity where none exists; it simply creates the illusion of confidence with a polished, friendly tone, and a pretty output.
When it comes to AI, the Square Root of Slop…is Slop. Said 5 Sept 2025
AI errors are harder to catch in analysis of unfamiliar data than in simple writing tasks.
Because while a quick proof read may help you tell where AI went off the rails on a blog post, it's a lot harder to tell when it's deeper analysis of data you don't know well.
When it comes to AI, the Square Root of Slop…is Slop. Said 5 Sept 2025
The skills needed to make customers feel heard are different from the skills needed to understand what they actually need.
The skills to make customers feel heard, accept their frustrations, and politely resolve their issues quickly are very different from the ones needed to pry into the real motivations and needs behind a request or bit of feature feedback.
Why Customer Support Shouldn’t Handle Your Product Feedback Said 29 Aug 2025
When customers feel heard, they churn less and become advocates who help improve the product.
When customers feel heard, they churn less often, become evangelists for your company, and most importantly, they help you build new features and improve your product in the ways that lead to break away growth and market wins.
Why Customer Support Shouldn’t Handle Your Product Feedback Said 29 Aug 2025
Building what internal stakeholders or founders want instead of what the market signals wastes time, capital and opportunity.
Building what internal stakeholders, "visionary" founders, or selfish PMs want instead of what the market is signaling wastes time, capital, and precious opportunity.
5 Harsh Truths of Customer Feedback that hold Products Back Said 18 Jul 2025
As AI makes building faster and cheaper, choosing the right thing to build matters more than ever, because a competitor will get it right if you don't.
In a world where AI is helping us all move much faster, and the cost of building is rapidly falling, building the right thing has never been more important; you'll either get it right, or someone else in the market will.
5 Harsh Truths of Customer Feedback that hold Products Back Said 18 Jul 2025
Customers often request solutions that are not actually what should be built.
At the same time, the reality is that customers are terrible product managers. What they request as features is often a rushed solution that isn't actually what you should build.
5 Harsh Truths of Customer Feedback that hold Products Back Said 18 Jul 2025
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Recommends rcmnd
rcmnd What they recommend 60 things — each backed by an exact quote.
Compiled by rcmnd.app, not by them: the quotes are theirs, and each links to the post it was copied from.
Recent
Disliked The Lean Startup
If you actually want to learn how to actually BE a lean startup or how to actually do it, this book will not help you. If you want to learn the high level concepts only then this is a great book. The other books I have above I encourage you to read before this one if you want to truly learn and implement lean practices. 7. On the Shortness of Life by Seneca (3.13.18)
jasonevanish.com 28 Oct 2020
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Disliked Tipping Point
If you've ever read Malcolm Gladwell's books, you know the formula: 5-10 specific anecdotes and a rule he emphasis throughout. Save yourself some time and read a blog post or review of the book. 4. "Startup Lessons Learned" by Eric Ries (10.12.10)
jasonevanish.com 28 Oct 2020
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Liked Sapiens: A Brief History of Humankind
A lot of people have raved about this book in Silicon Valley, so I wanted to see what it was all about. It's a great interpretation of the history of man. Unfortunately, it has about 10% of the citations it deserves for the subject matter. I found it a really interesting set of ideas for how to think about how we evolved. I felt there was some inaccuracies, but appreciate having the perspective of an expert.
jasonevanish.com 28 Oct 2020
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Liked Bossypants
Not only is Tina Fey a very funny writer, it's fascinating to have the opportunity to climb inside the head of a successful female leader. Reading the internal drama within Tina's head as she thought about whether she wanted a second child while considering how it would affect the 100+ employees that worked for her on 30 Rock was priceless. As a manager, it gives me an understanding and level of empathy I wouldn't have had otherwise.
jasonevanish.com 28 Oct 2020
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Liked Not Caring What Other People Think is a SuperPower
I follow Ed Latimore on twitter. He writes a lot of interest things there, so I was curious to pick up his book to see what he'd say in a longer form. This book is like getting beers and talking life with Ed for about 5-6 hours. Lots of truisms and life lessons that should resonate in the world we live in today. It's no Earth-shattering, but it is a great way to get more good ideas in your head.
jasonevanish.com 28 Oct 2020
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Liked Permanent Record
If you care about privacy, or want to understand what the NSA and CIA really do to monitor Americans, this book is an important read. It explains from beginning to end how Snowden became the privacy hero he is today, why he decided to leak the information, and how he did it. It's an interesting and important read, but also probably 100 pages too long.
jasonevanish.com 28 Oct 2020
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Liked Decoded
Decoded is a semi-autobiographical book that tells Jay-Z's story growing up and finding success in hip hop. It also helps you deeply understand the inner-city ghetto struggles (Jay was actually a drug dealer until age 27). In organized sections of hand picked songs with RapGenius-style lyric explanations (note: Decoded came first), you see through his eyes the difficult choices he and so many others faced while listening to some of his best tracks.
jasonevanish.com 28 Oct 2020
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Liked Biomimicry: Innovation Inspired
Who are the best engineers and designers in the world? Nature. This book is an interesting, science-heavy look at some really interesting properties in nature we could use to learn from as we try to design new technology. Benyus takes us across the spectrum from photosynthesis, to agriculture, to spiders. If you want to geek out on a little biology while applying it to technology this is a good read.
jasonevanish.com 28 Oct 2020
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Liked Economics in One Lesson
This economics thought experiment is a classic book originally written in 1946. Like most books that follow Nassim Taleb's "all books worth reading are at least 20 years old" rule, it has timeless lessons throughout. It tackles all kinds of ongoing political/economic concepts like rent control, minimum wage, tariffs, "saving industries", and more.
jasonevanish.com 28 Oct 2020
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Liked The Fountainhead
After having multiple friends recommend it, I decided it was time to read a book by the controversial Ayn Rand. I greatly enjoyed the lengthy story of triumph of the creative individual over the status quo, but I found the rape-driven relationship between main characters distasteful and took away from the story.
jasonevanish.com 28 Oct 2020
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Liked REWORK
The team at 37 Signals have very strong opinions on how to build a company and much of it is solid advice to consider. This book is particularly great because it's a simple, quick read; they do not waste your time with fluff.
jasonevanish.com 28 Oct 2020
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Liked Mastering the VC Game
The interests of a Venture Capitalist are different than those of the entrepreneurs building a company they've invested in. Jeff does an awesome job of helping explain how you can get misaligned in your goals versus your investors. Fortunately, he also covers how to avoid it.
jasonevanish.com 28 Oct 2020
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Liked Pitching Hacks
This is a really short book that just gets to the point. It's a great checklist to think about what you need to pull together if you're going to raise money from investors. It helps you avoid some common pitfalls and gives you a good start on what you need to do to nail your elevator, recruiting, and funding pitches.
jasonevanish.com 28 Oct 2020
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Liked Venture Deals: Be Smarter Than Your Lawyer and VC
If you're considering raising institutional funding for your startup, then this is a key book to read to understand the fundamentals of the legal documents and terms. It came recommended by a number of fellow entrepreneurs and it didn't disappoint. I haven't raised money yet myself so I may change this score up or down significantly once I have that first hand experience.
jasonevanish.com 28 Oct 2020
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Liked The Art of the Start
If you have no idea what it takes to start a company, this is a great book to start with. Guy does an excellent job of covering all the basics quickly and efficiently.
jasonevanish.com 28 Oct 2020
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Recommends The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
If you're deep into building a company, or serious about building something that lasts, this is an excellent read. Written by a man who has built multiple $100Mn+ revenue companies. He has a great, matter of fact language and lessons that are key to the most essential parts of building a business. This is a must read for any serious founder.
jasonevanish.com 28 Oct 2020
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Liked Buy This Book Before You Buy Facebook: A PandoDaily Expert Guide To The Internet's Biggest IPO
If you don't know how Facebook became what it is today, this is an interesting account of many of the key steps along the way.
jasonevanish.com 28 Oct 2020
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Liked Iconoclasts
I read this because I was curious what sets the greatest entrepreneurs apart from everyone else? Where do they get their inspiration and how did they do it? While this book isn't completely satisfying, it does provide a number of interesting insights into the likes of Steve Jobs and other such icons.
jasonevanish.com 28 Oct 2020
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Liked Behind the Cloud: The Untold Story of Salesforce.com
Want to know the story behind how Salesforce was built? This is that story in founder Marc Benioff's own words. At times I found him overly prescriptive without an appreciation for his unfair advantages he had (getting to start it while having a big salary at Oracle, having $6Mn in "bootstrapped funding", etc). However, he also helped pioneer the cloud and SaaS as a business model, so there are many great lessons to glean if you're building a high-growth SaaS business.
jasonevanish.com 28 Oct 2020
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Liked PayPal Wars
Paypal survived the dot com crash to become a massively successful company. They also led to the Paypal Mafia, the most famous group of people formerly of the same company that went on to do other successful things. I wanted to know the story of the company and this book covers the good, the bad and the ugly of their journey to success.
jasonevanish.com 28 Oct 2020
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Liked Work Rules!: Insights from Inside Google
If you're curious how Google built it's culture and the processes thanks to their extremely data & engineering driven nature, this is a great book. What held it back was being ~100 pages too long and Bock didn't always understand where what they did only fit at a $100Bn+, mega-profitable company. Still, the insights on the studies on their 50,000+ employees is well worth the read since so few of us can get similar statistical significance to apply to our teams.
jasonevanish.com 28 Oct 2020
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Mixed on How to Become a Rainmaker
If you like simple books like "ReWork", this is the sales book for you. Fox has a simple, direct way of sharing advice on how he sees the best sales people operate. Nothing here is Earth-shattering, but if you zoom out, you realize that the little details, the simple things are what trip a lot of people up in sales (myself included). If you want to tighten up your sales game, or just get some fundamentals right, this is a good, quick read.
jasonevanish.com 28 Oct 2020
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Liked Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
If you're looking to understand the basics of building and scaling a sales process and team, this book is a great primer. It also goes into great detail in how the author built a better, more reliable method than pure cold-calling to generate leads beyond the marketing team at Salesforce's efforts.
jasonevanish.com 28 Oct 2020
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Liked From Impossible to Inevitable
This book is a great overview of the keys to building a repeatable sales model for your SaaS business. It's a great mix of the best lessons from Jason Lemkin and his SaaStr blog and Aaron Ross's top tier consulting work. You can skip the last 50 pages which transitions to being a bad self-help book.
jasonevanish.com 28 Oct 2020
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Liked Selling to Big Companies
Selling to big companies is a different process than selling to an individual. If you're new to sales, this book is a great way to understand the added steps and what to do. I loved how actionable the book was. You can literally open it up and know the tactic to use, the questions to ask, or pitfalls to avoid for each step in the process.
jasonevanish.com 28 Oct 2020
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Liked You can't teach a kid to ride a bicycle at a seminar
Sales isn't easy to learn, especially when you have beginners luck and then hit a wall. This book, from the Sandler Sales Method, gives a good overview of the approach, and why it can be easier to sell when you first start, than once you get into it.
jasonevanish.com 28 Oct 2020
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Liked The Challenger Sale: Taking Control of the Customer Conversatio
What do you do if someone doesn't immediately see how your product will solve their problems? Do you give up? No. With the Challenger Sale, you can see how you can help customers understand why they need what you do.
jasonevanish.com 28 Oct 2020
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Liked The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Selling is hard. Building a repeatable model with a team that you attempt to rapidly scale is even harder. Fortunately, Mark Roberge, who was one of the very first employees at HubSpot shares the processes and frameworks he used to build a sales machine. If you like the principles behind Lean Startups, then his data- and experiment-driven approach to sales will be very appealing.
jasonevanish.com 28 Oct 2020
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Liked The Ultimate Sales Machine
When Brian Balfour wrote, "I have never ear marked a book so much in my life. My recommendation is to just get it," I knew I had to check this out. I need to put more of the ideas into action (at which point the rating may rise), but it feels like this book is a playbook for building a monster sales machine and frankly, an amazing company all around. I wrote all over this book and filled the front and back covers with ideas from it.
jasonevanish.com 28 Oct 2020
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Liked Enchantment
It's a decent coverage of the concepts of planning how to delight your customers from your product's design to how you support and serve them. However, it felt a bit like a poor man's Thank You Economy, with less novel ideas and some filler.
jasonevanish.com 28 Oct 2020
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Liked Community Building on the Web
If you need a 101 outline of the basics of how to build a community on the web regardless of your business type, this is a good, although now slightly dated, book to check out.
jasonevanish.com 28 Oct 2020
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Liked The Thank You Economy
Is there a financially justifiable reason to send a customer an exorbitant gift like a football jersey? Gary makes a very compelling case for such a move and others like it. It's a great exercise in thinking about unconventional marketing opportunities.
jasonevanish.com 28 Oct 2020
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Liked The 22 Immutable Laws of Marketing
My favorite kinds of books are to the point and filled with solid, actionable advice. It's amazing how much wisdom Ries & Trout have fit into a 130 page book. If you want to learn key marketing fundamentals, and avoid major marketing strategy failures, this book is well worth the read.
jasonevanish.com 28 Oct 2020
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Liked Different: Escaping the Competitive Herd
In today's world of massive consumer choice, it's easy to end up locked in competitive battles where no one stands out. Harvard professor Youngme Moon makes a great series of cases for how you can still stand out. What I particularly liked about this book was it's not like your average marketing book; instead it's like an extended conversation with Moon exploring key concepts on differentiation without the heavy-handedness of specific rules.
jasonevanish.com 28 Oct 2020
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Liked Lean Startup Marketing
One of the hardest things about starting a business is getting your early customers. After that, you have to find a way to *scalably* acquire those customers at a cost you can afford (i.e.- profitably). Fortunately, there are thought leaders like Sean Ellis. This is collection of Sean's greatest wisdom on his startup marketing blog, updated with even deeper insights. A must read if you're just starting out on a new internet venture.
jasonevanish.com 28 Oct 2020
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Liked Positioning: The Battle for Your Mind
This is a true marketing classic. Written originally in the '70s, this book has aged very well by explaining the most important part of your marketing plan: How you position your company and products. This book is filled with great examples that are easy to follow and understand. It all boils down to one thing: Be #1 at something.
jasonevanish.com 28 Oct 2020
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Liked Obviously Awesome
Simple, practical, useful. This book is a quick read that covers modern positioning and how to do it. Unlike all the theoretical books out there, this is a VC who lived a life as a marketer (all the way up to CMO/VP) doing this and then worked with more entrepreneurs. This hands on experience leads to a system that is easy to understand and apply. I'm now trying to apply it so this score will rise or fall based on the results we have.
jasonevanish.com 28 Oct 2020
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Liked Alchemy
Rory Sutherland was part of one of the most legendary ad agencies in the world (Ogilvy) and shared the truth of what he has seen work best in advertising. The truth is that most of it is totally unexpected and counterintuitive. It was always the craziest, boldest, most unique things that outperformed the "tried and true" methods. This book will help your marketing get out of the incremental rut and on track with bolder ideas.
jasonevanish.com 28 Oct 2020
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Recommends Tested Advertising Methods
If you want to learn the art and science of copywriting, then this is the book for you. An expert copywriter for decades, Caples breaks down in detail what makes a great ad versus a failing one. It's loaded with examples and the kind of insights only a veteran can provide. You do need to provide a little imagination as he focuses on mail in based advertising in magazines, which isn't common today. But really, how different is that from downloading free whitepapers today?
jasonevanish.com 28 Oct 2020
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Recommends Own the Room: Business Presentations that Persuade, Engage, and Get Results
If you want one book to teach you everything you need to know about giving great presentations, this is the book. A film director, a psychologist, and an actor share their combined experiences to help improve your content, the design, your movements, and just about every other detail of being a great speaker. It was a slow start, but by the end, I had dog-eared dozens of pages and marked up many more which I was able to directly apply to a major talk I was working on.
jasonevanish.com 28 Oct 2020
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Liked Where Good Ideas Come From
If you're looking for inspiration and understanding how inspiration comes to you. This is an interesting hybrid investigation of how to come up with ideas and the underlying psychology of doing so.
jasonevanish.com 28 Oct 2020
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Liked Brainsteering
Brainstorming sucks. If you don't know that, read this book to understand why. If you know that but don't feel like you have a great alternative, this is a book with a great process I have since used and found it to works great.
jasonevanish.com 28 Oct 2020
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Liked The Creative Habit
This is a great book for understanding how the creative process works. It left me with a lot of ideas I could apply to my day to day to be more creative. After living in the world of startups and business in real life and most of the books I read, it was great to hear how the different world of dance performance can be learned from.
jasonevanish.com 28 Oct 2020
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Liked What Customers Want
This book was written before the Lean Startup movement, but espouses many of the same concepts. If you feel like you're starting at zero in understanding what to do to become customer driven, this is a good place to start.
jasonevanish.com 28 Oct 2020
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Liked Little Bets: How breakthrough ideas emerge from small discoveries
If you ever needed convinced of the importance of why starting with a small experiment is really important this is the book to convince. With interesting stories from Pixar and amongst others, it makes a compelling case.
jasonevanish.com 28 Oct 2020
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Liked Getting to Plan B
If your company is struggling because your initial idea isn't working, this is the book to read. It provides a great blueprint for thinking through pivots for your business. As oneforty was considering pivots in Fall 2010, this book proved very helpful.
jasonevanish.com 28 Oct 2020
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Liked The Lean Entrepreneur
It goes much further and deeper into how to approach actually doing Lean in your business than Eric Ries's The Lean Startup book. It also has some awesome case studies showing how lean can apply to any industry. See my full review here.
jasonevanish.com 28 Oct 2020
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Liked When Coffee Competes with Kale
If you need to beef up your understanding of the philosophy of how to be customer driven and really understand who you're building for, this is a great book. Alan does a great job of digging into the jobs to be done concept and helping you understand what it means. The main flaw of the book is it does little to tell you *how* to do it.
jasonevanish.com 28 Oct 2020
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Liked The Four Steps to the Epiphany
This is the book that started the Lean Startup movement. While it is not an easy read, it is packed full of good information and helpful charts and guides.
jasonevanish.com 28 Oct 2020
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Liked The Entrepreneur's Guide to Customer Development
If you want to learn the basics of Customer Development in only an hour or two, this is the book to read. This is a book you can give to any member of your startup and have them understand the importance of and how to implement customer development in your company.
jasonevanish.com 28 Oct 2020
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What others say about The Entrepreneur's Guide to Customer Development →
Recommends The Startup Owner's Manual
This is Steve Blank's textbook to starting a company. It's the Four Steps to the Epiphany, expanded and much more readable. If you want to deep dive into the Lean methodology, this is the book to read.
jasonevanish.com 28 Oct 2020
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Liked Rocket Surgery Made Easy
If you want to learn the basics of usability testing to improve your app or site without breaking the bank, this is the book to get. It's a quick read completely focused on getting you to actually do your own testing.
jasonevanish.com 28 Oct 2020
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Liked The Non-Designers Design Book
If you're like me, I knew nothing about fonts, layouts or basic usage of text before I read this. This book uses great, full-color examples to explain the basics of designs. If you don't know the difference between a serif and a sans-serif font, this is a great place to start.
jasonevanish.com 28 Oct 2020
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Liked Simple and Usable
I felt like I often saw things that were good or bad design but didn't know why. Using beautiful full page pictures and simple explanations, this book goes through great principles for building simple & usable apps and sites.
jasonevanish.com 28 Oct 2020
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Liked Don't Make Me Think
The original usability book by Steve Krug is the best starter for anyone looking to learn the basics of the subject. Nothing I've read helps crystallize as well the idea of your complicated user flow actually being a mess.
jasonevanish.com 28 Oct 2020
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Liked The Systems Bible
Does part of your work include designing, architecting, building, or thinking about how systems work? This book is a snarky look at all the reasons systems fail. The author has clearly lived a life in systems design and has no qualms about calling out all the obvious and not so obvious reasons an complex or complicated system struggles. My main qualm was it offered few solutions while pointing out problems.
jasonevanish.com 28 Oct 2020
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Liked The Messy Middle: Finding your way through the hardest and most crucial part of any bold venture
Part autobiography, part startup + life philosophy, and part product book, I could have categorized this in a few sections. However, the strength of this book is clearly the advice and insights for how Scott's 7+ year journey led to a fantastically successful exit to Adobe for his startup, Behance. The middle of the book is a great mix of anecdotes and tactical things you can apply if your startup is in "the Messy Middle" to turn the corner for your product.
jasonevanish.com 28 Oct 2020
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Recommends Creative Selection: Inside Apple's Design Process
I've never read a book before that captures the journey of going from meh to amazing when building a product. This book does it. Part Apple / Steve Jobs pron, part memoir, and part product insights, this book is a great read on how the iPhone came to be and how they solved really hard problems. For anyone that remarks "Apple isn't what it used to be," this book helps you see what made the difference then.
jasonevanish.com 28 Oct 2020
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What others say about Creative Selection: Inside Apple's Design Process →
Liked The Mesh
If you're interested in understanding the collaborative consumption movement (ie- car sharing, AirBnb, city bike sharing, etc), this book gives a great overview of the trends and opportunities.
jasonevanish.com 28 Oct 2020
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Liked Practically Radical
Those who stick to the status quo will be left with average success at best. This book, by the one of the founders of Fast Company magazine, makes the case for this with some thought-provoking examples and stories.
jasonevanish.com 28 Oct 2020
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Where they publish
Blog jasonevanish.com His blog on leadership, management and product, plus a running rated books page.
Recent
- The SaaS Reset: Why SaaS is changing, not going away. 18 Feb 2026 “The cost of creating software is going down to zero.” Quite a few people have made hyperbolic statements like this on X lately, and it stood out in particular when the CEO of Klarna said it: If you’re building, buying,…
- How to Use AI for Product Management: Leverage AI to move faster and get better results 3 Dec 2025 “An ounce of action is worth a ton of theory.” — Ralph Waldo Emerson Today, you can listen to podcasts, watch videos, read blog posts, and have endless discussions on Linkedin and Twitter about AI. But what really matte…
- Why Your Team is Struggling with AI Adoption (and what to do about it) 17 Oct 2025 Have you told your team to start using AI? Have you written one of those “It’s Time to Embrace AI” memos to your team like we’ve seen go viral from Shopify, Duolingo, or Box? How has that gone for you? Best laid plans……
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- “Not our biggest problem.” A painful startup lesson. 16 Sept 2025 What would you do if you… You then went out and built your MVP and started working on getting each of the 5 onboarded. 3 weeks later, 0 of them had onboarded. All of them had reasons to delay… Put simply, I just learned…
- Clever, Helpful, or Beautiful: My 7 Favorite Website Feedback Widgets 11 Sept 2025 If you’re a company that cares about listening to your customer, there’s a good chance you’ve at least thought about adding a feedback widget to your product. You’ll notice they’re particularly common in LLM products li…
- When it comes to AI, the Square Root of Slop…is Slop. 5 Sept 2025 One of the most common frustrations with AI is not getting what you wanted. For every time we get just what we wanted (or more), it seems like we also get a mess of nonsense or things we know are wrong. And sometimes th…
- Why Customer Support Shouldn’t Handle Your Product Feedback 29 Aug 2025 “Bueller?… Bueller?… Bueller?” If you’ve ever submitted product feedback through a customer support widget like Intercom or Zendesk, you know how much of a lost, black hole it can feel like. Yet, for many companies, tha…
- 5 Harsh Truths of Customer Feedback that hold Products Back 18 Jul 2025 “If you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc, co-founder of McDonalds “The more you engage with customers, the clearer things become and the easier it is to de…
Link verified 5 Sept 2026. Recent items update automatically from the channel.
x.com @Evanish His X account.
Recent
- This has been true in my experience. It’s nothing, nothing, nothing….then when you hit “wow” it all clicks. This makes pursuing product/market fit a much harder journey; tolerance for incremental gains is just not there as much. 17 Oct 2026
- Quite the list, but it all makes sense… 14 Oct 2026
- @Superhuman I want an AI feature in your email: when me and someone agree on a time to meet, I want to just push a button to make the cal event: You read: - the context of the email - Who's on the chain and you just create the calendar event based on the context, or you ask me a question if there's something uncertain about it. This seems like an easy, obvious win. Please add it to your roadmap. 9 Oct 2026
Show 17 more
- Incredible. Never would have guessed when I lived in boston 15 years ago… #longTexas 🤠 8 Oct 2026
- This is very clever, and if they can get their own credit card, a great consumer play. (But feels like that’s a bit if. Doubt visa and Mastercard love this unless they power it) 6 Oct 2026
- One of my favorite things as a product coach is when an organization shifts from resisting using analytics and measurement to executive buy-in that's actually pushing for more measurement and to really understand the data. That's when you see companies move from acting based on the HIPPO to "What does the data and customers say?" It's also when you see wins start to compound and products get better much faster. 6 Oct 2026
- PMs with taste and restraint will be priceless: 6 Oct 2026
- The brilliance and applicability of Jev is only beginning to be revealed. Jev is solving a very interesting set of LLM problems. Here's 2 more good examples: 1 Oct 2026
- Why do service providers seem to always knock instead of ringing the doorbell? Have repeatedly had people almost miss a delivery or service appointment because no one can hear a knock. 1 Oct 2026
- This is a really good look at some important life lessons… 1 Oct 2026
- The biggest challenge (and advantage) of using AI is knowing what to do. Your creativity and experience is your advantage. Leverage it wisely. 30 Sept 2026
- This is the way I think we all imagined government *should* work. Amazing. 29 Sept 2026
- This is a great idea as it's harder to get feedback from agents than the way customers submit it (but even that is a small % of your users!). However, the caveats are important: 1) You need to be able to filter out bad actors from hacking, prompt injections, etc. 2) Never build every feature request or you end up with bloatware even agents will hate using. 3) This needs to not just gather the feedback, but all the context (user, plan level, situation/context, etc) to really paint a clear picture. And as always, remember: - Just because someone asks for X, doesn't mean the best solution is "bu… 28 Sept 2026
- My 9. Shout out to all the math nerds who know the ti-83+ game. 28 Sept 2026
- Work is about to change. Long commutes are going to be considered part of your work hours if people do this on the drive. 28 Sept 2026
- What's the best tool or Github repo for scraping these days? Especially if you want to scrape things like Reddit or Linkedin? 25 Sept 2026
- Finally! Linkedin should have built this feature a lonnnnnng time ago. 22 Sept 2026
- The Electrification of Factories: What Software Teams Can Learn From the Transition https://t.co/W0zcC7lyjT Was really fun to help create this post. Electricity in factories was a fascinating journey I did not know enough about! 18 Sept 2026
- I don't think how Vibe Coding changes things for marketers gets talked about enough. So much of marketing used to be rationed, begging for engineering resources to get things done. Now you can hop in your IDE and ask your LLM to make the changes and see them done within the same hour. I run the @QAwithIto blog and have: - Designed & shipped my own custom floating social share buttons just how I want them - Fixed a bug with our custom HackerNews share button so it turns into an upvote button after someone submits the post - Added custom URLs and image widths to post images as new fields in San… 18 Sept 2026
- Late to the party, but wow is Viktor a great product. I'm impressed with the quality of work + output, even without particularly good prompting. I wish it wasn't so noisy in Slack, but not really an easy problem to solve. It's the right spot, so just need to deal with it. 16 Sept 2026
Link verified 5 Sept 2026. Recent items update automatically from the channel.
LinkedIn linkedin.com/in/jasonevanish His LinkedIn profile.
Link verified 5 Sept 2026.
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