Seth Godin
Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.
Seth Godin did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
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What they believe
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Courage is the commitment to take risks and work hard to make something better than most people think it needs to be.
Courage, on the other hand, is the commitment to take risks and work hard to make something better than most people think it needs to be.
seths.blogSaid 24 Apr 2026This on korrents
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Generosity is an antidote to fear: people get hung up on how risky a brave act feels and fail to focus on how generous it is.
Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is. Generosity is a great antidote to fear.
seths.blogSaid 1 Apr 2024This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
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30 June
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Lovedrcmnd.app
KoezeTheir words
Koeze makes the best peanut butter in the country. They make one batch a day, laboriously grinding for three hours.
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Rishi Dandelion GingerTheir words
Rishi Dandelion Ginger. Extraordinary and surprising. And most things taste better mixed with tonic.
24 April
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korrents.com
Courage is the commitment to take risks and work hard to make something better than most people think it needs to be.Their words
Courage, on the other hand, is the commitment to take risks and work hard to make something better than most people think it needs to be.
20 October 2025
8 October 2025
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SuperhumanTheir words
For the last few years, I've been using Superhuman, which costs me about a dollar a day. Even if you don't use email as much as I do, I think you'll find that it's a bargain. (The link gets you two free months). It takes about three hours to learn, which is a big part of why it works.
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SetappTheir words
I also subscribe to the vetted suite of tools at Setapp. They rarely disappoint.
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RoonTheir words
Roon is software to control your home stereo. I have a lifetime subscription, and the link gets you thirty days for free. If you love music, you'll get a lot out of this.
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LightburnTheir words
Lightburn is my favorite way to control a laser cutter.
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BitwardenTheir words
Bitwarden is a well crafted password manager, and it's very cheap.
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Nisus Writer ProTheir words
Nisus Writer Pro is a delightful word processor for the Mac. Not distracting or showy, it simply works great.
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OcenaudioTheir words
Ocenaudio is my audio editor of choice. I happily pay for it, but the free version is great.
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QobuzTheir words
Qobuz unlocks millions of tracks of hi-rez quality music. I promise you can hear the difference, especially with headphones.
1 April 2024
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Their words
Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is. Generosity is a great antidote to fear.
26 March 2024
From one piece Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) 13 beliefs · youtube.com
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korrents.com
Which products become visible is decided by distribution friction rather than by any contest of merit.Their words
Your product might be great, but how do you get it on the shelves of Walmart? Or how do you get it on the shelves of Google? Because if you're not on the shelves of Walmart, you're not on the shelves of Google, you might be invisible. And it's friction that kept you there, not some sort of merit contest.
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korrents.com
Leaving an old relationship for a new one is usually shopping for novelty rather than refusing to honour a sunk cost.Their words
a new relationship is like fresh powder. It is new and shiny and exciting but it will not be a new relationship for long. And then you're still stuck with an old relationship and the question is will your old relationship a year from now be better than your old relationship that you currently have is? And if the answer is yes then yes sunk costs completely apply. But if the answer is no then what you're really doing is shopping for novelty not ignoring sunk costs.
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Their words
Criticism is what happens when someone with domain knowledge who is not trying to earn status by hurting you is able to help you see the world as it is. And those three pieces are the key, right? Because most of the criticism I've gotten in my life has come from people who felt like they would feel better if I felt worse.
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Their words
The only way to learn is by doing things. That we can read about how to swim and we can read about how to make uh uh uh a vegetarian maki roll, but you will not learn how to do it until you do it. And the reading, the listening is important preparation, but learning is the act of failing on our way to mastery.
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Their words
A professional makes a promise and then keeps the promise whether or not they feel like it. Amateurs get to be authentic, whatever that means. And amateurs show up when they want to and make what they want to make.
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Their words
reassurance is futile. Reassurance that we seek is like a warm bath, it feels great, and then you need more of it. Because the future is unpredictable, and when the future doesn't match what you hoped for, the reassurance you used to have isn't enough. You need more reassurance.
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Their words
Quality is not luxury. Quality is not expensive. Quality is not that you love it. Quality is just one thing. It meets spec. So, if I look under an electron microscope at any part of a Lexus, which is by any measure the highest quality car there is, uh under an electron microscope, it's filled with defects. But they're not defects that matter because they're defects that are within spec.
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Their words
If you want to exchange or deliver information to a group of people, one of the worst ways to do it is with a live verbal presentation. If your goal is actually to deliver that scientific paper or that insight, then you should either write a book or write a memo and say, here, in an asynchronous way, this is what we know. If you're going to show up live, in person, in real time, synchronized, you are performing. And the goal is to not deliver the information, but to deliver emotion.
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Their words
Employees don't want what you want. Customers don't want what you want. Uh you know, that that one of the challenges of the whole stock option thing is entrepreneurs and founders think that other people will be as motivated by owning part of the company as they are. They are not. Not even close.
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Their words
the way to be on the hook is to say, "This is only for people who are like this." Because if those people hate it, then you were wrong. Whereas if you say, "This is for everyone," you're allowed to hide behind, "Well, everyone hasn't found it yet."
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korrents.com
Even the most commercially successful books are written for a very small group of people rather than for everyone.Their words
Uh Harry Potter, the most successful uh book franchise in history, it made the author over a billion dollars. That book is for almost no one. Right? That book is for precocious 12-year-olds and people who like to remember what was like to be a precocious 12-year-old. That's not everyone. That's a very small group of people.
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Their words
nobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.
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Their words
The internet is a micro medium. It is the best medium ever developed to reach specific people, but it is terrible at reaching everyone. There is no homepage. It is impossible to reach a hundred million people in one day on the internet, which is something TV used to do every night.
28 September 2023
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Nasty, Brutish and ShortTheir words
Nasty, Brutish and Short, is the most accessible and fun book on philosophy you'll encounter this year.
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King: A LifeTheir words
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MisbeliefTheir words
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Kafka on the ShoreTheir words
Years later, Kafka on the Shore remains one of my favorite all-time audiobooks. It's an extraordinary story, beautifully told.
18 January 2023
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Nothing matches.
Beliefs
Korrents What they believe 20 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Courage is the commitment to take risks and work hard to make something better than most people think it needs to be.
Courage, on the other hand, is the commitment to take risks and work hard to make something better than most people think it needs to be.
Courage vs. excuses Said 24 Apr 2026
Generosity is an antidote to fear: people get hung up on how risky a brave act feels and fail to focus on how generous it is.
Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is. Generosity is a great antidote to fear.
Kinds of courage Said 1 Apr 2024
The internet is a micro medium: it reaches specific people better than any medium before it and reaches everyone badly.
The internet is a micro medium. It is the best medium ever developed to reach specific people, but it is terrible at reaching everyone. There is no homepage. It is impossible to reach a hundred million people in one day on the internet, which is something TV used to do every night.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Show 17 more
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
nobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Even the most commercially successful books are written for a very small group of people rather than for everyone.
Uh Harry Potter, the most successful uh book franchise in history, it made the author over a billion dollars. That book is for almost no one. Right? That book is for precocious 12-year-olds and people who like to remember what was like to be a precocious 12-year-old. That's not everyone. That's a very small group of people.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
the way to be on the hook is to say, "This is only for people who are like this." Because if those people hate it, then you were wrong. Whereas if you say, "This is for everyone," you're allowed to hide behind, "Well, everyone hasn't found it yet."
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Employees and customers do not want what founders want, and equity stakes become a demotivator in almost every organisation.
Employees don't want what you want. Customers don't want what you want. Uh you know, that that one of the challenges of the whole stock option thing is entrepreneurs and founders think that other people will be as motivated by owning part of the company as they are. They are not. Not even close.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
A live verbal presentation is one of the worst ways to transmit information, because a talk given in real time exists to deliver emotion.
If you want to exchange or deliver information to a group of people, one of the worst ways to do it is with a live verbal presentation. If your goal is actually to deliver that scientific paper or that insight, then you should either write a book or write a memo and say, here, in an asynchronous way, this is what we know. If you're going to show up live, in person, in real time, synchronized, you are performing. And the goal is to not deliver the information, but to deliver emotion.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Quality means meeting spec and nothing else, so a product riddled with defects that fall within spec is a high-quality product.
Quality is not luxury. Quality is not expensive. Quality is not that you love it. Quality is just one thing. It meets spec. So, if I look under an electron microscope at any part of a Lexus, which is by any measure the highest quality car there is, uh under an electron microscope, it's filled with defects. But they're not defects that matter because they're defects that are within spec.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Seeking reassurance never satisfies, because an unpredictable future keeps rendering the reassurance already received insufficient.
reassurance is futile. Reassurance that we seek is like a warm bath, it feels great, and then you need more of it. Because the future is unpredictable, and when the future doesn't match what you hoped for, the reassurance you used to have isn't enough. You need more reassurance.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
A professional keeps a promise whether or not they feel like it, and that obligation is what separates professional work from amateur work.
A professional makes a promise and then keeps the promise whether or not they feel like it. Amateurs get to be authentic, whatever that means. And amateurs show up when they want to and make what they want to make.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Reading and listening are only preparation; learning happens by doing, and it consists of failing on the way to mastery.
The only way to learn is by doing things. That we can read about how to swim and we can read about how to make uh uh uh a vegetarian maki roll, but you will not learn how to do it until you do it. And the reading, the listening is important preparation, but learning is the act of failing on our way to mastery.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Criticism is only useful from someone with domain knowledge who is not trying to gain status by hurting the person receiving it.
Criticism is what happens when someone with domain knowledge who is not trying to earn status by hurting you is able to help you see the world as it is. And those three pieces are the key, right? Because most of the criticism I've gotten in my life has come from people who felt like they would feel better if I felt worse.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Leaving an old relationship for a new one is usually shopping for novelty rather than refusing to honour a sunk cost.
a new relationship is like fresh powder. It is new and shiny and exciting but it will not be a new relationship for long. And then you're still stuck with an old relationship and the question is will your old relationship a year from now be better than your old relationship that you currently have is? And if the answer is yes then yes sunk costs completely apply. But if the answer is no then what you're really doing is shopping for novelty not ignoring sunk costs.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Which products become visible is decided by distribution friction rather than by any contest of merit.
Your product might be great, but how do you get it on the shelves of Walmart? Or how do you get it on the shelves of Google? Because if you're not on the shelves of Walmart, you're not on the shelves of Google, you might be invisible. And it's friction that kept you there, not some sort of merit contest.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Shame is used as a tool of cultural coercion because it reliably makes people shrink and stop taking action.
shame has been sharpened into a tool for cultural coercion and compliance. That what people have figured out is that shame is a is a soft spot on almost everybody. And if you press that spot, people will shrink. They will run away. It is particularly used against women, but it is used against large numbers of people to cause them to not take an action.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Most book authors optimise for the status of being published, chasing bestseller lists and reviews instead of the reader.
The authors of most books are looking for many of the magical elements of status that come from successfully being published. They pay attention to the bestseller list. They game it. They pay attention to reviews. They uh worry about what their friends think of the book, even though their friends don't read books.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Creativity is a choice: extending empathy to the person being served and announcing something into the future that might not work.
It means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.
Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) Said 26 Mar 2024
Once a fear is seen clearly it fades; what we think we are facing is more likely a distraction from what is actually holding us back.
Of course, we may think we’re looking at our fears, dead on, but it’s more likely we’re just seeing a distraction, a shadow of what’s actually holding us back. Because once we’re truly clear about the fear, it fades.
Facing our fears Said 2 Oct 2019
Fear is not the enemy, paralysis is: the only way to get rid of fear is to stop doing work that matters, so the question is how to dance with it.
The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.
“How do I get rid of the fear?” Said 20 Apr 2014
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Recommends rcmnd
rcmnd What they recommend 16 things — each backed by an exact quote.
Compiled by rcmnd.app, not by them: the quotes are theirs, and each links to the post it was copied from.
Recent
Loved Rishi Dandelion Ginger
Rishi Dandelion Ginger. Extraordinary and surprising. And most things taste better mixed with tonic.
seths.blog 30 Jun 2026
Loved Koeze
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Loved Nisus Writer Pro
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seths.blog 8 Oct 2025
Loved Lightburn
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I also subscribe to the vetted suite of tools at Setapp. They rarely disappoint.
seths.blog 8 Oct 2025
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seths.blog 8 Oct 2025
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Years later, Kafka on the Shore remains one of my favorite all-time audiobooks. It's an extraordinary story, beautifully told.
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My friend Nicole has written a provocative, funny and honest memoir. Nothing Is Missing: A Memoir of Living Boldly. I'll be interviewing her in NYC on October 9.
seths.blog 28 Sept 2023
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What others say about Nothing Is Missing: A Memoir of Living Boldly →
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Where they publish
Blog seths.blog His daily blog, running since 2002.
Recent
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Link verified 5 Sept 2026. Recent items update automatically from the channel.
x.com @ThisIsSethsBlog The X account for his daily blog.
Recent
- I continue to blog daily at https://t.co/RpTVcWYCcj . Thanks. 20 Oct 2025
- Join me and thousands of school leaders on the 3rd and 4th of March at the School Leaders Bootcamp to unleash your leadership potential! Register here - 18 Jan 2023 bit.ly
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- Accounting (and small business) 2 Dec 2022 seths.blog
Link verified 5 Sept 2026. Recent items update automatically from the channel.
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