Rob Walling

Where they publish

• Site robwalling.com His site: essays on bootstrapping and self-funded software startups.

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  Link verified 4 Sept 2026.

• x.com @robwalling His X account.

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  Recent

  • 99.3% of the people telling you that “distribution is the only moat remaining” have never distributed anything except that opinion. 17 Oct 2026
  • You can build a SaaS product faster than ever. You can also waste months on one faster than ever. Which is an impressive, deeply unhelpful technological achievement. 🤖 AI has shortened the distance between “I have an idea” and “look what I built.” 𝗜𝘁 𝗵𝗮𝘀𝗻’𝘁 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝗲𝗱 𝘁𝗵𝗲 𝗱𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 “𝗜 𝗯𝘂𝗶𝗹𝘁 𝗶𝘁” 𝗮𝗻𝗱 “𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗶𝘁.” That’s why I wrote my new book ☺️ It's called 𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯. After building and selling SaaS companies and investing in more than 240 others, I have a lot to say about what happens befor… 15 Oct 2026
  • 📚 I'm taking pre-orders for my new book starting today: 𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯: 𝘚𝘵𝘰𝘱 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘕𝘰𝘣𝘰𝘥𝘺 𝘞𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘨𝘦 𝘰𝘧 𝘈𝘐 Sixteen years ago, I wrote 𝘚𝘵𝘢𝘳𝘵 𝘚𝘮𝘢𝘭𝘭, 𝘚𝘵𝘢𝘺 𝘚𝘮𝘢𝘭𝘭 for developers with a day job and an itch to build something of their own. Since then, my books have sold more than 100,000 copies. 🤖 A lot has changed since 2010. AI lets you build software in an afternoon that once took months. But it doesn’t stop you from building something nobody wants. It just lets you do it faster. 💸 Finding a problem people… 13 Oct 2026

  Show 17 more

  • Coffee shop is too loud to dictate to Claude. Forced to type with my hands like some kind of fucking peasant. 9 Oct 2026
  • This is the coolest thing I've seen on the internet today. 6 Oct 2026 labs.ficuscreative.com
  • Always riveting recording with @einarvollset. Today he joined us from a security camera at a Norwegian gas station. 5 Oct 2026
  • Y'all are gonna want to check out this new podcast from @drsherrywalling 👇👇 2 Oct 2026
  • Amazing to have Corey speak from the MicroConf stage last week 🔥 2 Oct 2026
  • .@coreyhainesco takes the stage for our final talk of @MicroConf Europe 2026 in Iceland. Talking about how to run marketing like an engineer using Claude and Claude skills. 23 Sept 2026
  • .@einarvollset takes the stage at @microconf Iceland to talk about going on offense as a SaaS founders in the age of AI. 23 Sept 2026
  • If you’re running a SaaS or AI startup doing $1M–$20M in annual revenue, I have a recommendation for one of the best fractional CFOs in the business. He has a rare combination of knowing the numbers, understanding SaaS, and actually knowing how founders think. And he’s supported many founders through acquisitions, defending their numbers to massive acquirers. (Link in first comment) 22 Sept 2026
  • .@aleyda takes the stage to kick off @MicroConf Europe 2026 in Iceland. She’s dropping knowledge on SEO and AI search for B2B SasS founders 🚀 22 Sept 2026
  • Remember when locking your keys in your car was a thing? Like, a real problem. You’d have to call someone, wait around, and pay a bunch of money to get back into your own car. Then one day, technology just… solved it. No fanfare. No celebration. We all just stopped locking our keys in our cars. (Yes, assuming you have a reasonably modern car with a key fob. Don’t @ me with your 2003 Corolla.) 16 Sept 2026
  • Seven million views is a difficult number to comprehend. So I think about it differently: millions of moments when a founder was wrestling with a hard decision, trying to grow their company, or wondering whether to keep going, and trusted me enough to listen. That means far more to me than the number itself. 16 Sept 2026
  • I just interviewed Steve Blank for @startupspod. We focused on how AI is causing founders to build more while learning less. One line that stuck with me about founders building too much, too quickly due to vibe coding: “Polished deliverables hid shallow assumptions.” You can't just build because it's fast and easy. You need to be learning and checking your assumptions before (and while) building. His famous quote, “There are no facts inside the building,” is as true today as ever. This episode will be out in a couple weeks. 9 Sept 2026
  • Can you sanity check demand before building a product? How about with a physical, consumer product? That answer, in this week’s episode of @startupspod 👇 1 Sept 2026
  • One of the biggest copes I hear from solo technical founders: “I don’t need to validate it. I’m building it for myself, so even if nobody else uses it, it’s still a success.” No. If you want to build something for yourself, great. That’s a project. If you want to build a product, you should do the work: talk to customers, validate demand, think about positioning and marketing, and work to build something people will actually pay for. You don’t get to skip all the hard, boring, uncomfortable parts of building a business and then redefine success as “well, I use it.” Build for yourself or build… 31 Aug 2026
  • I frequently abbreviate this sentiment as such: “Being a founder is making hard decisions with incomplete information.” 24 Aug 2026
  • It was awesome joining Jason Cohen on the second episode of his new show. 17 Aug 2026
  • I’m pretty sure I was the first person to preorder this book. Literally order #1. That’s how quickly I went from “Jason wrote a book” to “shut up and take my money.” If you follow me, MicroConf, or TinySeed, buying this book isn’t really a decision. It’s paperwork. Go buy it. Stop reading this. Seriously. Why are you still here? 11 Aug 2026

  Link verified 4 Sept 2026. Recent items update automatically from the channel.

• Podcast Startups For the Rest of Us Hosts the Startups For the Rest of Us podcast.

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  Recent

  • Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book) 13 Oct 2026
  • Episode 853 | How to Become the SaaS That AI Recommends 6 Oct 2026
  • Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez) 29 Sept 2026

  Show 17 more

  • Episode 851 | The Messy Middle of a SaaS Pivot 22 Sept 2026
  • Episode 850 | How Not to Screw Up When Hiring Your first Developer and More Listener Questions (with Derrick Reimer) 15 Sept 2026
  • Episode 849 | Legal Threats, AI as Platform Risk, Building Confidence, and More Listener Questions (Rob Solo) 8 Sept 2026
  • Episode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob Solo) 1 Sept 2026
  • Episode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo) 25 Aug 2026
  • Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo) 18 Aug 2026
  • Episode 845 | Lifetime Deals Revisited, Building is Not the Hard Part, and Confirming an Idea is Worth Paying For (Rob Solo) 11 Aug 2026
  • Episode 844 | Building a $1M+ ARR SaaS for Laundromats 4 Aug 2026
  • Episode 843 | Success Patterns of $1M+ SaaS Founders 28 Jul 2026
  • Episode 842 | What is the Future of SaaS in an AI World? (Rob Solo) 21 Jul 2026
  • Episode 841 | One-time Payments, Growing a Step 2 Business, Positioning, and More Listener Questions (Rob Solo) 14 Jul 2026
  • Episode 840 | 5 PM Revisited, Starting Over After Failure, Never Shipping, and More Listener Questions (Rob Solo) 7 Jul 2026
  • Episode 839 | The Journey Growing Help Scout to $35M ARR 30 Jun 2026
  • Episode 838 | 6 Key Takeaways From a TinySeed Batch Kick-Off 23 Jun 2026
  • Episode 837 | How Do You Learn Product? and Optimizing Your Trial Funnel (with Ruben Gamez) 16 Jun 2026
  • Episode 836 | The 5 A.I. Moats Acquirers Value Most 9 Jun 2026
  • Episode 835 | The Right Way to Use AI in Your Startup Marketing 2 Jun 2026

  Link verified 25 Sept 2026. Recent items update automatically from the channel.