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Software engineer and educator; creator of Testing Library and of the EpicWeb.dev and EpicReact.dev courses.

• Our readingkorrents.com

  Anyone mourning the loss of writing code by hand should try falling in love with solving problems instead — that may be what they loved the whole time.

  Their words

  If you're lamenting writing code by hand like something you love is being taken away from you, see if you can fall in love with solving problems instead. Maybe you'll find out that's what you really loved the whole time

  @kentcdodds on Xx.com

Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.

• Our readingkorrents.com

  Facing AI-driven disruption, indie hackers are shifting from building products toward building audience and content as a competitive moat.

  Their words

  So indie hackers are pivoting toward content, audience and distribution to find some moat, essentially becoming influencers

  @levelsio on Xx.com

Writes The Pragmatic Engineer, the software-engineering newsletter, and wrote The Software Engineer's Guidebook. Formerly an engineering manager at Uber, and at Microsoft/Skype and Skyscanner before that.

• Our readingkorrents.com

  AI-written prose is an inferior read because a model emits a statistical average -- code's audience is a machine, writing's audience is people.

  Their words

  The reason for this hardline stance is that we believe in the value of human thought and experience, as told by people with first-hand knowledge. It’s also about the audience: The “audience” for AI-written code is usually a machine, whereas the writing in Pragmatic Engineer is for humans, by humans. AI produces a statistical average in its output which creates uniform, dull text that’s an inferior reading experience to human writing – at least today it is.

  blog.pragmaticengineer.com

Creator of Ruby on Rails, CTO of 37signals, and creator of Omarchy.

• Our readingkorrents.com

  Returning fire to a troll costs you your reputation and costs the troll nothing, because the audience judges you and not them.

  Their words

  But if you return fire with fire, the only thing that'll burn is our reputation. The troll who triggered you into flashing your teeth won't face any consequences, but every spectator who saw it will judge you.

  @dhh on Xx.com

• Our readingkorrents.com

  Programmers who loved the mechanical act of coding are under threat; those who wanted to build things are not.

  Their words

  I think you're gonna have a hard time coping with the new reality if the only thing you loved about programming was the mechanical bits of putting the right logical constructs together to produce something other people told you to produce. Because that mechanical process is under threat. If you are, as you just mentioned, excited about building things, I don't think you're under threat at all.

  youtube.com

Economics professor at George Mason University and author of The Myth of the Rational Voter, Selfish Reasons to Have More Kids, The Case Against Education and Open Borders. Writes Bet On It.

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  Modern Times

  Their words

  I’ve loved it since I was a teenager, but professional historians typically rolled their eyes in disdain when I mentioned it.

  betonit.ai

Programmer and teacher; writes on software, learning and the web, and makes the Coding Blocks video course.

• Readrcmnd.app

  The Silmarillion

  Their words

  Middle-Earth’s bible, myths and legends. Loved at the time.

  rakhim.org

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  Ready Player One

  Their words

  Loved it! Geeky, nostalgic, lots of action and lots of cool ideas. The pace is great, and it’s hard to pull off in a book this large.

  rakhim.org

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  A Brief History of Time

  Their words

  Talking about quantum physics and singularity is hard. This book makes it seem easy. Loved it.

  rakhim.org

+ 1 more

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  Waking Up: A Guide to Spirituality Without Religion

  Their words

  Good, concise and straight-forward exploration of spirituality. Loved it.

  rakhim.org

Co-founder of Superlogical, started in 2026 to build server-side terminal infrastructure; creator of Ghostty. Co-founded HashiCorp and created Vagrant and Terraform before that.

• Our readingkorrents.com

  A low-effort AI-designed landing page costs a product its audience before the product itself is ever judged.

  Their words

  I'm so incredibly tired of seeing low-effort AI-designed web pages. I basically bounce off any new product immediately when I see it (never get a chance to judge the product itself). Lots of thin lines, glowy styles, inconsistent fonts, lots of monospace.

  @mitchellh on Xx.com

Chief product officer at the live-shopping marketplace Whatnot, previously chief product officer at Twitch and a product lead on growth at Twitter.

• Our readingkorrents.com

  Live commerce works at audience sizes that would be uneconomic for live entertainment, because commerce does not run on CPMs.

  Their words

  commerce has totally different economics to entertainment and CPMs aren't the thing that you have to worry about.

  youtube.com

Writer and academic, author of The Cult of Smart and How Elites Ate the Social Justice Movement; writes a daily newsletter on politics, education and culture.

• Lovedrcmnd.app

  Neuromancer

  Their words

  Neuromancer is a book I love without reservation and have loved for a long time, and not only has it never been successfully adapted

  freddiedeboer.substack.com

• Our reading nowkorrents.com

  Now that everyone can build apps with AI, distribution is the thing that separates who wins.

  Their words, before

  I think the challenge is that everyone can now build apps But 1) almost nobody has distribution (like an audience), or 2) the money to pay for distribution (ads or UGC), or 3) the creative genius to get distribution for free (classically called guerilla marketing)

  Their words now

  I thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?

Investing columnist for The Wall Street Journal and editor of the revised edition of Benjamin Graham's The Intelligent Investor.

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  Glorious Country

  Their words

  I loved this historical biography of America's greatest landscape painter, and not just because I have an intense personal interest in Church. Johnson's writing is luminously beautiful, her assiduous research never impedes the narrative, and the illustrations are spectacular.

  jasonzweig.com

Programmer; wrote Extreme Programming Explained and Test-Driven Development, signed the Agile Manifesto, and writes Tidy First?.

• Our readingkorrents.com

  The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person.

  Their words

  And what I had to learn was the reason that people come to me with those out of proportion responses is because that's what they need. They need a hero or they need a villain. and their need for a hero or a villain has nothing to do with me. If it wasn't me, they'd be contacting you. They'd be contacting somebody else. It really doesn't have anything to to do about me.

  youtube.com

Mathematician and maker of the 3Blue1Brown YouTube channel, which explains mathematics through animation. Creator of the open-source Manim animation library and founder of the Summer of Math Exposition.

• Our readingkorrents.com

  After a book you loved, read that author's other books rather than another book on the same subject.

  Their words

  So if there's a book you've liked before, read what else that author has written rather than reading another thing on that subject.

  youtube.com

Statistician at Carnegie Mellon; writes on complex systems, machine learning and inference, and has kept a books-read notebook since 2000 that is now thousands of entries long.

• Lovedrcmnd.app

  Forty Signs of Rain

  Their words

  I loved this, but partly this was the pleasant shock of recognition: much of the action revolves around the National Science Foundation and, physically, its old headquarters in Arlington, which Robinson captures extremely well (even the atmosphere of review panels).

  bactra.org

Programmer and writer known for detailed source code reviews of classic game engines, and author of the Game Engine Black Book series on Wolfenstein 3D and DOOM.

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  IBM Model M

  Their words

  I discovered the IBM Model M in 1993 when I went over to the neighbor who owned an IBM PS/1 2168. I was immediately hooked to the feel of the keys and their clicky sound. It felt like using a typewriter and I loved it.

  fabiensanglard.net

Historian of the Renaissance at the University of Chicago and a science-fiction novelist; wrote Terra Ignota and Inventing the Renaissance.

• Our readingkorrents.com

  Cesare Borgia's conquered cities loved him because an outsider with no local faction gave them the first neutral justice they had seen in generations.

  Their words

  And everyone says, "Why are they liking this man? He is a cruel murdering tyrant." And the answer is for the first time in generations, they have had something close to fair justice.

  youtube.com

Staff writer at The New Yorker, where he writes the Infinite Scroll column, and author of Filterworld and The Longing for Less.

• Our readingkorrents.com

  Social media no longer works for writers to reach an audience; newsletters are a better channel.

  Their words

  As discussed, social media doesn't work for writers anymore. Newsletters are way better.

  Everything on the internet is a "show"kylechayka.substack.com

Engineer and teacher; wrote Kubernetes the Hard Way, was a distinguished engineer at Google Cloud, and retired from full-time work in 2023.

• Our readingkorrents.com

  Every talk you give is a job interview, because an audience is reading what you are as much as what you are saying.

  Their words

  And what I learned from the puppet days, every presentation is an interview. I don't think a lot of people think about it that way cuz people are looking at you on stage and they get to see what you're about.

  youtube.com

Writer of the blog Putanumonit and the newsletter Second Person, on rationality, dating and probability; based in New York.

• Our readingkorrents.com

  Most people who would be a good audience for an essay will never notice it or bother to engage with it.

  Their words

  99% of people who you'd want to read your essay probably don't know you exist, or don't give a fuck, or wouldn't be bothered to engage even if they read it.

  By Chains or by Promisesputanumonit.com

Lawyer and everyday-carry gear reviewer who publishes scored knife, flashlight and multitool reviews at Everyday Commentary.

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  Victorinox Compact

  Their words

  There is no perfect SAK, but the Compact is the best SAK. And this is not a "smartest Kardashian" scenario. Over the years I have genuinely loved carrying the Compact. Adding the pocket clip and the excellent PDW scales has made it one of my most frequently carried items.

  everydaycommentary.com

Co-founder and CEO of Snap Inc., the company behind Snapchat, which he started in 2011 while studying product design at Stanford.

• Our readingkorrents.com

  Range, not a distinctive style, is what separates a designer from an artist, so a portfolio where everything looks alike is a bad sign.

  Their words

  Design is really about, you know, empathizing with your customer, empathizing with your audience, your viewer, whoever it is, and then building something that will really resonates with them. And And that means you need to have a an extraordinary amount of range.

  youtube.com

Executive coach for product leaders. Previously a partner at GV (Google Ventures) and a product manager at Google. Writes at Bring the Donuts, including a standing essential-reading list for product managers.

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  The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better

  Their words

  One of the most common requests I receive is for resources to become a better storyteller. In this book, award-winning novelist Will Storr looks at how the brain responds to stories, and how to captivate your audience and connect with their emotions.

  bringthedonuts.com

Long-time Debian developer and free-software maintainer (remctl, INN, pam-krb5) who has published book reviews on his personal site since the 1990s.

• Lovedrcmnd.app

  This Brutal Moon

  Their words

  The best book I read this year was also the last book I reviewed (and yes, I snuck the review under the wire for that reason): Bethany Jacobs's This Brutal Moon, the conclusion of the Kindom Trilogy that started with These Burning Stars. I thought the first two books of the series were interesting but flawed, but the conclusion blew me away and improved the entire trilogy in retrospect. Like all books I rate 10 out of 10, I'm sure a large part of my reaction is idiosyncratic, but two friends of mine also loved the conclusion so it's not just me.

  eyrie.org

Researcher and science writer. Co-founder and editor at Works in Progress magazine, formerly a researcher at Our World in Data, and author of the Scientific Discovery newsletter on science, global health and medical innovation.

• Lovedrcmnd.app

  A History of Immunology

  Their words

  I loved this book. I enjoyed learning about the early, often wildly speculative theories of immunity, how blood groups and allergies were discovered

  scientificdiscovery.dev

Software engineer at PlanetScale and creator of the vim-go plugin. Writes at arslan.io about Go, tooling, industrial design and books.

• Lovedrcmnd.app

  And Then There Were None

  Their words

  I loved it so much that I bought two more copies, one for my wife and one for my sister.

  arslan.io

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  Sid Meier's Memoir

  Their words

  As someone who poured hours into that game, I really loved this book.

  arslan.io

Economist; Professor of the Practice of Economic Policy at Harvard, nonresident senior fellow at the Peterson Institute, and Chairman of the US Council of Economic Advisers from 2013 to 2017.

• Recommendsrcmnd.app

  Our Dollar, Your Problem

  Their words

  This book manages to pull all of that together in a way that's genuinely readable and engaging, helped along by anecdotes from his own policymaking experience that both clarify the arguments and make them feel concrete and accessible to a much broader audience.

  fivebooks.com

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  1929

  Their words

  1929 by Andrew Ross Sorkin The reverberations from the Great Depression are still being felt 100 years later so I loved learning more about the characters involved in that fateful time.

  awealthofcommonsense.com

American author of Liar's Poker, Moneyball, The Big Short and The Undoing Project, and host of the podcast Against the Rules.

From one piece 10 Years of Acquired (with Michael Lewis) 3 beliefs, in the piece's order there

• Our readingkorrents.com

  An audience disengages the moment it knows nothing can go wrong, which is why a speech read off the page is dead on arrival.

  Their words

  The audience is waiting for you to get through this thing because they know nothing's going to happen. Like whatever's on that page, that's what's going to happen.

  10 Years of Acquired (with Michael Lewis)youtube.com

• Our readingkorrents.com

  A writer's audience does not carry from one book to the next: every book is another startup you have to make happen from scratch.

  startups

  Their words

  I see no evidence that I'm dragging people along with me. I feel like each each book feels like another startup and that I've got to go out and make it happen almost as if I've not written one.

  10 Years of Acquired (with Michael Lewis)youtube.com

• Our readingkorrents.com

  An audience is not buying the subject you cover; it is buying your interest in the subject.

  Their words

  They learn to trust you that if you're interested, they'll be interested. That what in fact what they're buying into is not the subject, but your interest in the subject.

  10 Years of Acquired (with Michael Lewis)youtube.com

Writer living in Brooklyn and former Man Repeller features director; writes the weekly newsletter Maybe Baby on culture and consumption.

• Lovedrcmnd.app

  Anna Karenina

  Their words

  Anna Karenina by Leo Tolstoy: Made the random choice to listen to this and loved the experience (especially for getting through some of the boring parts, sorry). Shout out Maggie Gyllenhaal.

  haleynahman.substack.com

Writer and developer. He runs the Latent Space newsletter and podcast about AI engineering, and writes essays on software and careers at swyx.io.

• Our readingkorrents.com

  Promoting a cause builds audience loyalty.

  Their words

  When you have a Cause you promote - whether relevant to your listeners' lives or work or sense of self, you have loyalty.

  How To Podcastswyx.io

Writer and novelist. Publishes essays and book notes at nateliason.com; author of the novel Husk and of Crypto Confidential.

From one piece Frozen's Lie: How a Tiny Detail Can Ruin a Story 2 beliefs, in the piece's order there

• Our readingkorrents.com

  The effectiveness of a plot twist depends on how carefully a story's point of view relates to its audience.

  Their words

  Point of view is essential for effective twists. Contrast Frozen with Fight Club, where the narrator's unreliability works because the entire story flows through his perspective and he maintains a direct relationship with the audience through fourth-wall breaks.

  Frozen's Lie: How a Tiny Detail Can Ruin a Storynateliason.com

• Our readingkorrents.com

  A twist works best when it is discoverable on rewatch rather than achieved by directly misleading the audience.

  Their words

  Instead, the filmmakers directly misled the audience rather than crafting a clever deception discoverable on rewatch.

  Frozen's Lie: How a Tiny Detail Can Ruin a Storynateliason.com

• Our readingkorrents.com

  Online audiences now hold real power over how songs are made to sound.

  Their words

  The band told me about the pressure of creating content in order to promote their music and the ways in which the audience now has power over how songs sound.

  How to survive a TikTok hit songkylechayka.substack.com

Founder and CEO of Epic Games, creator of the Unreal Engine and of Fortnite.

• Our readingkorrents.com

  The metaverse does not require VR: VR is hardware that may or may not improve the experience, and it has a much smaller audience than social gaming already does.

  Their words

  VR has a much smaller audience. I don't think you need VR to have anything like this. VR is hardware that may or may not enhance the experience for some usage cases.

  youtube.com

Forecaster, founder of FiveThirtyEight, author of The Signal and the Noise and On the Edge. Writes Silver Bulletin, where the predictions come with numbers and the numbers are later checked against what happened.

• Recommendsrcmnd.app

  Abundance

  Their words

  but I recommend Abundance to the Silver Bulletin audience.

  natesilver.net

Writer and former McKinsey/BCG strategy consultant; author of The Pathless Path and Good Work, about leaving the default career track. Publishes the Boundless newsletter and podcast.

• Lovedrcmnd.app

  Unhinged Habits: A Counterintuitive Guide for Humans to Have More by Doing Less

  Their words

  Part memoir, part raw, honest reflection, part useful ideas for a pathless life. I loved how this book didn't follow a non-fiction formula. His 'on-season'/'off-season' approach was useful for me.

  pathlesspath.com

Co-founder of Foundry Group and of Techstars. Has blogged at Feld Thoughts since 2004 and has written or co-written nine non-fiction books on startups and venture capital.

• Lovedrcmnd.app

  Bandwidth: The Untold Story of Ambition, Deception, and Innovation that Shaped the Internet Age and Dot-Com Boom

  Their words

  See an excerpt explaining why I loved reading this book.

  feld.com

• Our readingkorrents.com

  Subscription platforms like Substack and OnlyFans tend to become a Girardian bubble, where a few visible successes obscure the many who quietly give up after failing to build an audience.

  Their words

  I suspect that both Substack and OnlyFans may become a Girardian bubble. Everyone joins after hearing from the few people who succeed; the thousands who slink away after months of effort netted them a mere 17 subscribers usually do so quietly.

  putanumonit.com

Game designer and director of the NYU Game Center; made Universal Paperclips and writes Donkeyspace.

• Our readingkorrents.com

  The video game audience has come to embrace the medium’s worst traits as emblems of the hobby rather than treat them as flaws.

  Their words

  So many of the worst things about video games are not just reluctantly tolerated but enthusiastically embraced because, through association, they have become emblems of our beloved hobby/artform/lifestyle.

  Are Games Bad?franklantz.substack.com

Writer on a lost civilisation of the Ice Age; wrote Fingerprints of the Gods and presented Ancient Apocalypse. Archaeologists reject the claims, which he disputes at length.

• Our readingkorrents.com

  Archaeology's hostility to him is territorial defence of a profession, and it grew with the size of his audience rather than with anything in his evidence.

  Their words

  I think it’s partly territorial. I cannot speak of all archeologists, but some archeologists feel very territorial about their profession. They do not feel happy about outsiders entering their realm, especially if those outsiders have a large platform.

  youtube.com

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  The Invention of Yesterday: A 50,000-Year History of Human Culture, Conflict, and Connection

  Their words

  The result is extremely engaging, and while I didn't particularly learn from it, I daresay most of the prospective audience will not, in fact, have read as widely in Ansary's sources as I happen to have done.

  bactra.org

Software engineer, Wikipedia editor and crypto critic; writes Citation Needed and runs Web3 is Going Just Great.

• Our readingkorrents.com

  Nothing about the web technically prevents a return to what people loved about the old web; the good old days are available and would be easier to build now than they ever were.

  Their words

  The thing is: none of this is gone. Nothing about the web has changed that prevents us from going back.

  We can have a different webcitationneeded.news

Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.

From one piece Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021) 2 beliefs, in the piece's order there

• Our readingkorrents.com

  No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.

  Their words

  nobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.

  youtube.com

• Our readingkorrents.com

  Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.

  Their words

  the way to be on the hook is to say, "This is only for people who are like this." Because if those people hate it, then you were wrong. Whereas if you say, "This is for everyone," you're allowed to hide behind, "Well, everyone hasn't found it yet."

  youtube.com

Historian of Ukraine at Harvard; wrote The Gates of Europe, Chernobyl and The Russo-Ukrainian War.

• Our readingkorrents.com

  Denazification works as propaganda because the words fascism and Nazi make a post-Soviet audience stop analysing, not just start listening.

  Their words

  So, once you use terms “fascism,” and “Nazi,” and “denazification,” suddenly people, not just start listening, they just stop analyzing. And as a propaganda tool, this is, of course, very powerful tool.

  youtube.com

Co-founder and CTO of Linear; previously an engineer at Uber.

• Our readingkorrents.com

  To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people.

  Their words

  To be able to do this with limited resources, you must scope down your audience (and thus your ambitions) as much as possible to make competing easier, and aim to solve the problems of specific people.

  linear.app

• Lovedtheir ownrcmnd.app

  The Werewolf at Dusk

  Their words

  Obviously, my text appears in the book but I would have loved it even if that wasn't the case. Small is just an astounding artist—see his bestselling memoir Stitches

  countercraft.substack.com

Music critic and historian; author of The History of Jazz and Music: A Subversive History. Writes the newsletter The Honest Broker on music and culture.

• Our readingkorrents.com

  The technology platforms are not patrons of culture: their aim is addiction, because an addicted audience is the customer they want.

  Addiction

  Their words

  They don’t want to find the next Michelangelo or Mozart. They want to create a world of junkies—because they will be the dealers.

  The State of the Culture, 2024honest-broker.com

Writer and illustrator behind Wait But Why, a long-form blog of stick-figure-illustrated explainers on science, technology and society, and author of the book What's Our Problem?

• Lovedrcmnd.app

  Meta Quest 2

  Their words

  In 2020, standing around during Covid with my dick in my hand like everyone else, I got myself a Quest 2. It was amazing. I loved it.

  waitbutwhy.com

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  Arabs

  Their words

  3000 years of factual Arab history, and personal insights from this Oxford Brit who lived in Yemen for 37 years, translates classical Arabic, and clearly cares a lot. Huge and thorough but really wonderful for those with the interest. I loved his writing style and poetic asides. Read my notes here for a taste. What a great book.

  sive.rs

Founder of Amazon in 1994 and of the space company Blue Origin in 2000.

• Our readingkorrents.com

  PowerPoint is a sales tool and therefore the wrong instrument inside a company, because internally you are trying to find the truth rather than persuade anyone.

  Their words

  But one of the problems is PowerPoint is really designed to persuade. It's kind of a sales tool. And internally, the last thing you want to do is sell. Again, you're truth seeking. You're trying to find truth. And the other problem with PowerPoint is it's easy for the author and hard for the audience.

  youtube.com

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  You Can Negotiate Anything

  Their words

  Everything is negotiable. Challenge authority. You have the power in any situation. This is how to realize it and use it. A must-read classic from 1980 from a master negotiator. My notes here aren’t enough because the little book is filled with so many memorable stories — examples of great day-to-day moments of negotiation that will stick in your head for when you need them. (I especially loved…

  sive.rs

• Our readingkorrents.com

  The more your target audience does not look like you, the more you should be skeptical of your design intuition.

  Their words

  The more your target audience does not look like you, the more you should be skeptical of your design intuition. Despite having seen thousands of a/b test results for minor design details, I am still regularly surprised and humbled by my intuition being wrong.

  The Looking Glass: What AI Won't Changelg.substack.com

Writes jvns.ca, turning "hard and scary" topics — networking, debugging, Linux internals — into plain explanations and hand-drawn comics. Publishes Wizard Zines, illustrated programming zines. Software developer based in Montreal.

• Lovedrcmnd.app

  Designing Data-Intensive Applications

  Their words

  Designing Data-Intensive Applications by Martin Kleppmann is a book I still want to finish, but I loved what I read of it

  jvns.ca

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  Futurism

  Their words

  This is older, but it's still a really good book about the Italian Futurists. Indeed I can't think of a better one for a general audience with some background knowledge of modern art. The chapters on Futurist painting and sculpture, on music and performance, on women, and on politics are especially good.

  bactra.org

Professor of Cognitive and Computational Neuroscience at the University of Sussex, co-director of the Sussex Centre for Consciousness Science, and author of Being You: A New Science of Consciousness.

• Lovedrcmnd.app

  Never Let Me Go

  Their words

  I loved his Never Let Me Go, which I thought was beautifully delicate and raw and powerful.

  fivebooks.com

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  The Mechanical Mind in History

  Their words

  There are a couple of other books I'd have loved to have included here. My PhD supervisor, Phil Husbands, and Owen Holland, have a recent book called The Mechanical Mind in History

  fivebooks.com

Co-founder of Microsoft and of the Gates Foundation. Writes Gates Notes on global health, energy and climate, and on whatever they have been reading.

• Lovedrcmnd.app

  The Overstory

  Their words

  On the contrary, I loved following Powers’ characters as they became more and more passionate about their love for trees.

  gatesnotes.com

Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.

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  Selling to Big Companies

  Their words

  Selling to big companies is a different process than selling to an individual. If you're new to sales, this book is a great way to understand the added steps and what to do. I loved how actionable the book was. You can literally open it up and know the tactic to use, the questions to ask, or pitfalls to avoid for each step in the process.

  jasonevanish.com

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  These Truths

  Their words

  But with the exception of a brief section covering the past 20 years (more on this below), I loved the book and hope lots of people read it.

  gatesnotes.com