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18 September
Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.
I don't think how Vibe Coding changes things for marketers gets talked about enough. So much of marketing used to be rationed, begging for engineering resources to get things done. Now you can hop in your IDE and ask your LLM to make the changes and see them done within the same hour. I run the @QAwithIto blog and have: - Designed & shipped my own custom floating social share buttons just how I want them - Fixed a bug with our custom HackerNews share button so it turns into an upvote button after someone submits the post - Added custom URLs and image widths to post images as new fields in San… LLMs Related
Designer, product manager, YouTuber and developer who has written about technology at Birchtree since 2010. He makes the Quick Reviews and Quick Notes apps and the A Better Computer YouTube channel.
16 September
Economist at George Mason University. Writes Overcoming Bias on prediction markets, signalling and the far future, and wrote The Age of Em and The Elephant in the Brain.
For a great many people, you couldn't pick a stronger endorsement than having Trump be strongly against it. EA is getting lotsa free marketing here. Quoting @DoWCTO The United States will NEVER be an effective altruist country. 🇺🇸 Related
Founder and editor of ToolGuyd, a tool review site covering power tools, hand tools, workshop equipment and EDC gear. He writes under his first name on the site.
13 September
Writer living in Brooklyn and former Man Repeller features director; writes the weekly newsletter Maybe Baby on culture and consumption.
12 September
Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.
The marketing speak may be the same, but you get the sense that Ternus knows these products backwards and forwards – he simply must given his previous role literally helping to engineer them. Somehow, that knowledge translates into the presentation. spyglass.org
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11 September
Founder of Platformer, a newsletter on tech platforms and the people they affect, and co-host of the Hard Fork podcast at the New York Times.
9 September
Writer and former Substack product manager; publishes essays and interviews on technology, culture and China at jasmi.news.
I hear roughly 3 reasons people keep working at AI labs despite believing in ~10% extinction risk: 1) Techno-determinism: Someone will build ASI no matter what, and I can do it better & more safely than China/OpenAI/etc 2) Consequentialism: ASI might kill us, but it also might produce utopia/immortality/superabundance, so it's a +EV bet 3) Self-interest: I am personally having fun & getting rich working on cool tech with friends. I don't think about the macro stuff. Notably, none of this is "I'm hyping up the risk for marketing reasons." People believe what they say, while being capable of a… Quoting @EvanHub Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade. I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to. OpenAI China Related
Author of The 4-Hour Workweek and Tools of Titans, and host of The Tim Ferriss Show podcast.
I get a lot of questions about "marketing," and people usually ask a granular technical question, but I think they usually miss the forest for the trees. Perhaps "What exactly is 'marketing'?" is the question I don't get asked. My answer: "Marketing" is knowing exactly who your reader or customer is, and making a product exactly for them. Kevin Kelly's "1,000 True Fans" is a great read that helps this type of thinking. People should spend 80% of their time on product, and the so-called "marketing" largely takes care of itself later. Related
1 September
Writer on habits and decision-making; author of Atomic Habits and the 3-2-1 newsletter, and publisher of long-running book recommendation lists.
Education teaches you to analyze. Entrepreneurship teaches you to create. The educated mindset is great at dissecting and criticizing. What did Shakespeare mean here? What were the major forces of this historical period? What is the limiting reagent in this chemical reaction? The entrepreneurial mindset is great at building and improving. Design a better product. Craft a new marketing plan. Stop talking about what's wrong and make something better. The trick is to keep learning, but to never lose your ability to build. Related
Writes The Diff, a newsletter on inflections in finance and tech read by hedge fund managers, founders and VCs. Previously worked in finance at SAC Capital/Point72.
31 August
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
One of the biggest copes I hear from solo technical founders: “I don’t need to validate it. I’m building it for myself, so even if nobody else uses it, it’s still a success.” No. If you want to build something for yourself, great. That’s a project. If you want to build a product, you should do the work: talk to customers, validate demand, think about positioning and marketing, and work to build something people will actually pay for. You don’t get to skip all the hard, boring, uncomfortable parts of building a business and then redefine success as “well, I use it.” Build for yourself or build… startups Related
28 August
Founder of Platformer, a newsletter on tech platforms and the people they affect, and co-host of the Hard Fork podcast at the New York Times.
Their words
I actually think the opposite, which is that there are going to be many more software engineers than even the rosiest current predictions, and that software engineers will take over these other jobs: legal, marketing, accounting.
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platformer.news
27 August
Writes The Pragmatic Engineer, the software-engineering newsletter, and wrote The Software Engineer's Guidebook. Formerly an engineering manager at Uber, and at Microsoft/Skype and Skyscanner before that.
26 August
Programmer; makes Handmade Hero and teaches Performance-Aware Programming, and argues loudly about how software got slow.
Their words
It's it's so massive that there is no way that your game will be organically noticed anymore pretty much period.
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youtube.com
21 August
Writer and developer. He runs the Latent Space newsletter and podcast about AI engineering, and writes essays on software and careers at swyx.io.
I think its easy to say "Simulation is a new scaling law" and treat it as marketing hyperbole, but midway along this interview you can hear me go from somewhat shitposting to very very serious. I am 2 years late to this but finally understand why @karpathy and @drfeifei backed @joon_s_pk @msbernst @percyliang et al - Smallville at the time had zero commercial applications, but if you take RSI seriously, from models automating increasingly large parts of ML research and AI engineering, the last* barrier is simulating humans and human feedback, and Simile is obviously the team to do this and al… Quoting @latentspacepod Simulating Humanity: 85% accurate digital twins, behavioral foundation models, social physics, & 8 billion agents https://t.co/ntIccXOr1y @simile_ai CEO @joon_s_pk explains how AI can move from predicting what people will do to simulating how to shape outcomes, why today’s frontier models still mis… Related
19 August
Writer on the intersection of technology and finance. Author of the Bits about Money newsletter and host of the Complex Systems podcast; previously at Stripe.
The next issue of Bits about Money is going to be about screening providers, including some scintillating minutiae pulled out of the marketing collateral. Related
10 August
Physician focused on longevity; wrote Outlive and hosts The Drive.
6 August
General partner at Benchmark Capital for over two decades; was the lead analyst on Amazon's IPO before moving into venture capital. Writes Above the Crowd on tech and marketplace economics.
This industry group is working on an industry standard for how to report AI security incidents. This will drive consistency and transparency and is the safest path forward. Despite 120 members, the large LLM corporations have to-date not signed on. Drives further concern that they are using "breaches" as marketing events - vs wanting to get to true resolution. techcrunch.com
LLMs Related
This industry group is working on an industry standard for how to report AI security incidents. This will drive consistency and transparency and is the safest path forward. Despite 120 members, the large LLM corporations have to-date not signed on. Drives further concern that they are using "breaches" as marketing events - vs wanting to get to true resolution. techcrunch.com
LLMs Related
22 July
Art critic, broadcaster and author; wrote on art for The Independent and The Sunday Telegraph and presents BBC art documentaries. Author of Caravaggio: A Life Sacred and Profane.
The trailer is now on the website! Coming to a screen near you - hopefully - this autumn. https://t.co/uXGt8m6rOJ If you would manage a cinema or small screen and would like more info or the marketing pack, please email info@andrewgrahamdixon.com Related
20 July
Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
Their words, before
I think the challenge is that everyone can now build apps But 1) almost nobody has distribution (like an audience), or 2) the money to pay for distribution (ads or UGC), or 3) the creative genius to get distribution for free (classically called guerilla marketing)
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Their words now
I thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?
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11 June
Programmer; founded comma.ai and tinygrad, and was the first to unlock the iPhone.
7 June
Creator of the iPod and co-creator of the iPhone at Apple, founder of Nest, and author of Build.
From one piece
Tony Fadell: How to build real taste (and why AI makes it matter more)
2 beliefs, in the piece's order there
Their words
the customer only sees what they see through the lens of marketing and sales, right?
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youtube.com
Their words
I invest in the deep technologies that are going to unseat the incumbents because it's going to change the market or the product in such a dramatic way that customers will choose this.
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youtube.com
19 May
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
Heck yes I just pre-ordered the new Zero Click Marketing book from @randfish and @amandanat 🎉 (link below) Related
18 May
Climate journalist; founded HEATED in 2019 after reporting on climate at The New Republic and ThinkProgress.
25 January
Founder of WP Engine and Smart Bear; writes A Smart Bear, long essays on strategy, pricing and how startups actually fail.
From one piece
The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
3 beliefs, in the piece's order there
Their words
Just adding one little feature and then hoping we can flog Adwords is not going to work. Even if the feature is great, not going to work.
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youtube.com
Their words
But that's not what happens. What happens is it starts with an S-curve and then it starts sagging. Its butt starts sagging down. So, I wrote an article about this called the elephant curve, which is what I named it, right?
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youtube.com
Their words
Marketing grows only as fast as you can improve marketing. We all know that's quite hard actually. It's linear. It's hard to find new channels that aren't trivial. Like, it's hard. Of course, we're going to do it, but like it it's hard. Whereas, cancellations grow automatically as you grow, right? So, cancellations always overtake marketing for this reason.
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youtube.com
7 January
Executive coach for product leaders. Previously a partner at GV (Google Ventures) and a product manager at Google. Writes at Bring the Donuts, including a standing essential-reading list for product managers.
Their words
The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.
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bringthedonuts.com
Their words
The classic technology marketing book. Moore was the first to evaluate the role of early adopters.
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bringthedonuts.com
1 January
Founder and CEO of SaaStr, the B2B software community and events business, and a SaaS investor who previously co-founded EchoSign and sold it to Adobe.
From one piece
We replaced our sales team with 20 AI agents—here's what happened next | Jason Lemkin (SaaStr)
2 beliefs, in the piece's order there
Their words
We don't even have great AI marketing tools. We're really early on these AIS SDRs. The markets have not hardened.
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youtube.com
Their words
you've got to promote someone internally. It's got to be a nerd, someone that likes marketing and sales and is quant.
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youtube.com
9 December 2025
Vice chairman of Ogilvy & Mather Group, the advertising agency; author of Alchemy (2019) and the Wiki Man columnist at The Spectator.
From one piece
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland
3 beliefs, in the piece's order there
Their words
probably 50% of the time, I would advise to a client, take 10 to 20% of your marketing budget and spend it on upgrading the call center. Pay the people too much. Get the best practitioners.
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youtube.com
Their words
the reason it's a catastrophic way to be paid my argument is that marketing is actually fat tailed so is innovation R&D pharmaceutical research science okay in other words 5 to 10% of what you do delivers perhaps 110% of the value
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youtube.com
Their words
the marketing metrics the finance department has faith in and demands from marketing are not those metrics which are most conducive to building brand and customer value over time. They're the metrics which are most conducive to selling tech solutions to the companies.
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youtube.com
5 October 2025
Head of growth at Chess.com, previously growth and monetization lead at Grammarly and Duolingo and a product manager at Google.
Their words
Yeah, I mean I used to think it was versus, but now I realize that they combine really well. It could be rocket fuel for for your growth.
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youtube.com
16 July 2025
Chairman and chief executive of JPMorgan Chase, which he has led since 2005 after turning around Bank One.
Their words
we can cut billions of dollars of marketing out tomorrow. We can stop opening branches and save a billion dollars next year. We could do a lot of things. Your margins will go up. Your growth will go down. Your long-term margins will probably get worse.
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youtube.com
19 January 2025
Growth advisor and operator who has led growth at Miro, Amplitude, Dropbox and SurveyMonkey.
From one piece
10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)
2 beliefs, in the piece's order there
Their words
But to ever promise a homepage redesign or marketing site redesign in order to drive more acquisition is a failed promise that is going to be led by lots of agency money spending, uh often a million dollars plus
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youtube.com
Their words
never ever once have I seen a rebrand or redesign, especially of your key marketing site produce good performance results.
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youtube.com
2 January 2025
Swedish software developer writing about tooling, working from home and running a software business at seastone.io.
Their words
MailerLite is by far, hands down, the best email marketing service out there (I've tried many).
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seastone.io
22 November 2024
Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
Their words
1 founder who's also developer, designer, marketing (use ChatGPT to help with those)
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levels.io
17 September 2024
Co-founder of WordPress and founder of Automattic; blogs at ma.tt.
5 April 2024
Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.
Their words
Join 61,199 others who get insights and inspiration on marketing, writing, and life (plus high-spirited shenanigans).
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annhandley.com
23 August 2023
Programmer and author of Modern C++ Design and The D Programming Language; a lead contributor to the D language.
Got some interesting results with binary search, passed them to the marketing team (i.e., ChatGPT), and... see you at NDC! ndctechtown.com
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