From one piece We replaced our sales team with 20 AI agents—here's what happened next | Jason Lemkin (SaaStr) 15 beliefs · youtube.com
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So, add all that up, 5%. In many categories, we're north of 50% in market. So, that just totally changes.
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you've got to promote someone internally. It's got to be a nerd, someone that likes marketing and sales and is quant.
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it's exhausting because agents work all night and they work weekends and they work on Christmas.
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We do more work with AI. I'm working the hardest I've ever worked.
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The bar for good enough for AI GTM is not as high as we think.
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korrents.com
Recipients do not care whether a sales email was written by an AI, so there is no point disclosing or disguising it.Their words
And what we've learned is now we just send it. We We just send it and no one cares.
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And so what ends up happening is the emails that the AI write are pretty good. Okay? If you're getting terrible emails, it's a poorly trained product from a bad vendor.
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because you have to train them because it takes a month, the world's best software with no help training you is not one 99% of people should buy.
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I think it's important that it takes time to train these agents. They don't work out of the box.
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korrents.com
Almost nobody should build their own AI go-to-market tools; buy them, the way you would buy any other software.Their words
Don't build it yourself. You're not Versel. You don't have a full-time wicked awesome engineer that wants to build this.
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a lot of old school GTM leaders are like, you know, AI isn't going to hurt sales reps. It's just going to make them give them superpowers. The best ones, yes, the mediocre are just going to be like more mediocre, right?
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korrents.com
Having a human qualify inbound leads is already obsolete, and the role should be extinct within a year.Their words
The contact mess that we see, we have no need for them today. They should be extinct next year.
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korrents.com
The email-based sales development rep will be ninety percent displaced by AI within a year.Their words
The emailbased cadence SDR will be 90% displaced by AI next year.
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AI is replacing the jobs people don't want to do today, and it is displacing the midpack and the mediocre.
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korrents.com
The go-to-market plays all still work; it is the playbooks built around them that have stopped working.Their words
So, so many of these GTM books are playbooks, especially folks selling courses and stuff, but they're playbooks. Run from the playbooks. Embrace the plays.