Ann Handley
Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.
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What they believe
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Speed and efficiency alone do not make work better.
But it does mean that speed and efficiency, on their own, aren't making the work better.
annhandley.comSaid 21 Sept 2026This on korrents
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In an age of abundant information, a person's judgment, taste and perspective are their primary value as a writer.
Information is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.
annhandley.comSaid 8 Sept 2026This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
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As its own page →Hiding
12 October
21 September
From one piece New Data Just Dropped! Latest Blogging Research 3 beliefs · annhandley.com
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Their words
The lesson isn't "go slow." It's "know where slowing down delivers outsized results." When speed becomes cheap, judgment carries a premium.
New Data Just Dropped! Latest Blogging Researchannhandley.com
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korrents.com
Removing all friction from work also removes the good friction that creates value, distinctiveness and credibility.Their words
AI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds.
New Data Just Dropped! Latest Blogging Researchannhandley.com
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korrents.com
Speed and efficiency alone do not make work better.Their words
But it does mean that speed and efficiency, on their own, aren't making the work better.
New Data Just Dropped! Latest Blogging Researchannhandley.com
8 September
From one piece Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open 3 beliefs · annhandley.com
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korrents.com
Writing voice is what remains once a writer stops editing themselves out, not something added on top.Their words
Voice isn't something you add to the writing. It's what's left when you stop editing yourself out of it.
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korrents.com
Despite evidence that audiences value genuine connection, most communicators rarely respond when readers reach out.Their words
Despite literal years of evidence that people value true connection, most of us rarely respond back.
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korrents.com
In an age of abundant information, a person's judgment, taste and perspective are their primary value as a writer.Their words
Information is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.
24 August
From one piece Don’t Outsource This Part of Writing 2 beliefs · annhandley.com
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korrents.com
Original human-written text that has not been touched by AI is becoming increasingly valuable.Their words
Anyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.
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Their words
AI models can start to decay. The output (gross) starts to flatten. Sentences sound more repetitive. Boring.
10 August
From one piece AI Slop, Accusations, And A Better Way 3 beliefs · annhandley.com
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korrents.com
Skipping the struggle in a task also means skipping the growth that struggle would have produced.Their words
That's what I mean when I say that if you skip the struggle, you miss the growth. Sometimes the struggle is all that really matters.
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korrents.com
Pattern recognition and replication is fundamentally what machine-learning systems do best.Their words
So of course AI has adopted it; pattern-recognition/replication is what machines do best.
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Their words
AI sucked it all up without discernment, because AI cannot discern.
27 July
From one piece How To Secure More Speaking Gigs 2 beliefs · annhandley.com
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Their words
And at the beginning, free is how you build your reputation. Free is how you ultimately get paid.
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korrents.com
AI writing tools can be used for editing help without letting them take over work that has personal meaning.Their words
You can use AI without handing it the work you love doing, or the work that means something to you.
16 July
From one piece Is the Age of Reading Actually Over? 2 beliefs · annhandley.com
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korrents.com
A shift toward faster media formats changes how people read rather than ending reading altogetherTheir words
Faster formats don't automatically destroy reading. They change it.
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korrents.com
As everything else becomes faster and cheaper, things that require sustained attention become more valuableTheir words
When everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable.
29 June
15 June
1 June
Nothing matches.
Beliefs
Korrents What they believe 19 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Speed and efficiency alone do not make work better.
But it does mean that speed and efficiency, on their own, aren't making the work better.
New Data Just Dropped! Latest Blogging Research Said 21 Sept 2026
Removing all friction from work also removes the good friction that creates value, distinctiveness and credibility.
AI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds.
New Data Just Dropped! Latest Blogging Research Said 21 Sept 2026
As speed becomes cheap, good judgment becomes more valuable.
The lesson isn't "go slow." It's "know where slowing down delivers outsized results." When speed becomes cheap, judgment carries a premium.
New Data Just Dropped! Latest Blogging Research Said 21 Sept 2026
Show 16 more
In an age of abundant information, a person's judgment, taste and perspective are their primary value as a writer.
Information is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.
Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open Said 8 Sept 2026
Despite evidence that audiences value genuine connection, most communicators rarely respond when readers reach out.
Despite literal years of evidence that people value true connection, most of us rarely respond back.
Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open Said 8 Sept 2026
Writing voice is what remains once a writer stops editing themselves out, not something added on top.
Voice isn't something you add to the writing. It's what's left when you stop editing yourself out of it.
Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open Said 8 Sept 2026
Training AI language models increasingly on AI-generated text causes their output to degrade and become repetitive over time.
AI models can start to decay. The output (gross) starts to flatten. Sentences sound more repetitive. Boring.
Don’t Outsource This Part of Writing Said 24 Aug 2026
Original human-written text that has not been touched by AI is becoming increasingly valuable.
Anyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.
Don’t Outsource This Part of Writing Said 24 Aug 2026
AI has no genuine discernment; it absorbs and reproduces without judgment.
AI sucked it all up without discernment, because AI cannot discern.
AI Slop, Accusations, And A Better Way Said 10 Aug 2026
Pattern recognition and replication is fundamentally what machine-learning systems do best.
So of course AI has adopted it; pattern-recognition/replication is what machines do best.
AI Slop, Accusations, And A Better Way Said 10 Aug 2026
Skipping the struggle in a task also means skipping the growth that struggle would have produced.
That's what I mean when I say that if you skip the struggle, you miss the growth. Sometimes the struggle is all that really matters.
AI Slop, Accusations, And A Better Way Said 10 Aug 2026
AI writing tools can be used for editing help without letting them take over work that has personal meaning.
You can use AI without handing it the work you love doing, or the work that means something to you.
How To Secure More Speaking Gigs Said 27 Jul 2026
Doing free work early on builds the reputation that eventually leads to being paid.
And at the beginning, free is how you build your reputation. Free is how you ultimately get paid.
How To Secure More Speaking Gigs Said 27 Jul 2026
As everything else becomes faster and cheaper, things that require sustained attention become more valuable
When everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable.
Is the Age of Reading Actually Over? Said 16 Jul 2026
A shift toward faster media formats changes how people read rather than ending reading altogether
Faster formats don't automatically destroy reading. They change it.
Is the Age of Reading Actually Over? Said 16 Jul 2026
The presence of an em dash in a piece of writing does not indicate it was written by AI.
AI uses em dashes. Humans use em dashes. That does not make an em dash an AI fingerprint any more than Batman's cape makes everyone in a bath towel Batman.
Why Care About The Stupid Em Dash Anyway? Said 29 Jun 2026
How people handle small things reflects and shapes how they handle bigger things.
The way we take care of small things is how we take care of big things.
Why Care About The Stupid Em Dash Anyway? Said 29 Jun 2026
A good book clears out stale assumptions and disturbs the old ideas a reader has let accumulate.
A good book sweeps a corner of your brain. Clears out a stale assumption. Disturbs the ecosystem of old ideas you've been letting accumulate rent-free.
7 New-ish Books I Love (Including 2 Special Ones) Said 15 Jun 2026
When a shortcut is available to everyone, the real competitive edge is knowing when not to use it.
Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them.
Sorry for Ghosting: Where I’ve Been (Pssst New Book!) Said 1 Jun 2026
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Recommends rcmnd
rcmnd What they recommend 3 things — each backed by an exact quote.
Compiled by rcmnd.app, not by them: the quotes are theirs, and each links to the post it was copied from.
Recent
Recommends Total Annarchy
Join 61,199 others who get insights and inspiration on marketing, writing, and life (plus high-spirited shenanigans).
annhandley.com 5 Apr 2024
their own
Recommends Everybody Writes
Recommends Content Rules
If you don’t know the book, Content Rules is the how-to field guide to creating the kind of blogs, videos, FAQs, product pages (or any kind of content!) that will help your organization grow.
annhandley.com 14 May 2012
their own
Where they publish
Site annhandley.com Her site: books, articles, speaking and the newsletter archive.
Recent
- SEO That Gets At The Heart of the Question 12 Oct 2026 Sure, you can have an SEO strategy that checks all the AI boxes. Or you can dig into the heart of the question. Ann Handley shows you how.
- New Data Just Dropped! Latest Blogging Research 21 Sept 2026 Andy Crestodina of Orbit Media just dropped some new blogging data. Ann Handley dives into the good, the bad, and the ugly.
- Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open 8 Sept 2026 A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. *** Markus writes: Greetings from Germany. I…
Show 7 more
- Don’t Outsource This Part of Writing 24 Aug 2026 While Amazon is buying up rare books to feed to AI, Ann Handley is asserting the value of human-written words.
- AI Slop, Accusations, And A Better Way 10 Aug 2026 While everyone is trying to sniff out AI slop, Ann Handley looks at the bigger picture and poses these two questions to consider...
- How To Secure More Speaking Gigs 27 Jul 2026 Do you want to know the secret to landing more speaking gigs? Ann Handley shares insights she's learned through the years.
- Is the Age of Reading Actually Over? 16 Jul 2026 The Atlantic recently declared that the end of reading is here. Ann Handley shares her perspective on the current state of reading.
- Why Care About The Stupid Em Dash Anyway? 29 Jun 2026 Ann Handley offers her advice to those worried that use of the beloved em dash could be interpreted as AI-generated content.
- 7 New-ish Books I Love (Including 2 Special Ones) 15 Jun 2026 Ann Handley shares seven of her favorite books that she's recently rediscovered - perfect for graduation gifts!
- Sorry for Ghosting: Where I’ve Been (Pssst New Book!) 1 Jun 2026 Ann Handley is back with a big announcement...her new book coming in 2027! She shares a peek into the writing process.
Link verified 4 Sept 2026. Recent items update automatically from the channel.
LinkedIn linkedin.com/in/annhandley Professional profile.
Link verified 4 Sept 2026.
YouTube youtube.com/c/AnnHandley Talks and marketing-writing videos.
Link verified 4 Sept 2026.
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The post itself is never changed, moved or hidden: what is set in the serif above is exactly what the person published, and it is what to quote them on. A translation can be wrong in ways that matter, especially about tone.
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