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Tim Ferriss x.com

I get a lot of questions about "marketing," and people usually ask a granular technical question, but I think they usually miss the forest for the trees. Perhaps "What exactly is 'marketing'?" is the question I don't get asked. My answer: "Marketing" is knowing exactly who your reader or customer is, and making a product exactly for them. Kevin Kelly's "1,000 True Fans" is a great read that helps this type of thinking. People should spend 80% of their time on product, and the so-called "marketing" largely takes care of itself later.

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