what you did if you were really successful as a PM is you got promoted into being a director and then all of a sudden it was like don't be hands-on anymore. Your goal goal is just to coach and guide. And so, we took all of our A players and then promoted them out of doing things.
It's not always pleasant. It's not a pat you on the head and you're going to be fine. It's a It's a don't like no, you're screwing this up. Go try this thing. Tell me how that works. Oh, you didn't try the thing. Oh, you don't want to work on this? Okay, we're done. Quite uncompromising. uh I say coaches are are there to identify and induce productive discomfort
When you lose a game now as opposed to surfacing your blunders and your like horrible stuff that you did, we flip it on its head. And so we show you your brilliant moves, your best moves. And we have coach say something encouraging. You know, losing just part of learning like keep it up, that type of thing. That change alone was pretty dramatic for us. It grew game reviews by 25%, subscriptions by 20%
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