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Economics professor at the University of California, Berkeley and a former Deputy Assistant Secretary of the US Treasury. Author of Slouching Towards Utopia and writer of the Grasping Reality newsletter.

• Our readingkorrents.com

  Modern institutional speech does face adversaries, through journalism, litigation, regulators, social media, and whistleblowers.

  Their words

  it is not true that modern institutional speech faces "no adversary": we have journalism, litigation, regulators, social media pile-ons, whistleblowers, and o on.

  braddelong.substack.com

Technology writer of Spyglass, a newsletter about technology and media. Previously a reporter at TechCrunch and an investor at GV.

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  Adding advertising into AI chatbot products carries a high risk of backfiring with users.

  Their words

  Injecting ads into the current paradigm with AI chatbots runs a pretty high risk of backfiring.

  Meta's Amusing Musespyglass.org

Co-creator of Django and creator of Datasette; writes daily at simonwillison.net.

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  The phrase people familiar with the matter, when used in journalism, signals reporters have anonymous insider sources they find credible.

  Their words

  I’ve written about the people familiar with the matter pattern before—it means Reuters have anonymous insider sources that their reporters (and editors) find credible.

  simonwillison.net

Founder and former CEO of Zynga, the social-games company behind FarmVille, Zynga Poker and Words with Friends; says he founded ten companies in all, and wrote Life at the Speed of Play.

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  A product monetised through what users pay for their own engagement beats one monetised by advertising, because ads work by sending the user away.

  Their words

  We made this something useful for adults and we had this user pay model that could monetize your engagement instead of trying to show you an ad and getting you to leave the game to go somewhere else. It actually the more engaged you were, the more likely you were to, you know, spend money.

  youtube.com

American author of Liar's Poker, Moneyball, The Big Short and The Undoing Project, and host of the podcast Against the Rules.

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  Starting from what worked rather than from what failed is a different starting point from almost all journalism, and a journalist who did it would be accused of hagiography.

  Their words

  In fact, if most journalists started there, they'd be accused of heography

  10 Years of Acquired (with Michael Lewis)youtube.com

Founder of Telegram, and before it of VK.

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  Telegram leaves perhaps 80 percent of its potential revenue on the table by refusing to exploit personal data for advertising.

  Their words

  So premium is one source of our revenue. We also have ads, but they're context-based, not targeted. Of course, we leave probably 80% of value on the table because we're not ready to engage in all this practices, exploiting personal data.

  youtube.com

Technology analyst whose weekly email on tech reaches over 150,000 readers. Publishes essays and an annual presentation on where the industry is going.

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  Being certain a technology matters tells you almost nothing about where its value will end up being captured.

  Their words

  It wasn't clear that the browser wasn't where the value capture was cuz Microsoft crowbarred its way into dominance in browsers but that turned out not to matter and then all the value is in search advertising and social which were 5 years later and 10 years later and so like you can be very very clear that this is the thing and then still be completely unclear how it's going to work.

  youtube.com

Founder of Terraform Industries and formerly a physicist at NASA's Jet Propulsion Laboratory; writes about energy, space and manufacturing.

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  A solar-powered data centre can cut its power draw a great deal while giving up very little compute, which is how it survives a run of bad weather.

  solardata centers

  Their words

  actually it turns out that you can significantly decrease power consumption with a very small reduction in overall compute. So if you if you've got like three really bad days in a row or something, you can actually just like you can dial back your power usage quite a lot without compromising your inference or or um or training.

  youtube.com

Chief executive of Alphabet and Google; joined Google in 2004 and led Chrome and Android before taking over in 2015.

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  News and journalism will matter in the future, and Google's commitment to that ecosystem will become a way it differentiates itself.

  Google

  Their words

  Look, I think news and journalism will play an important role in the future. We are pretty committed to it, right? So I think making sure that ecosystem, in fact, I think we'll be able to differentiate ourselves as a company over time because of our commitment there.

  youtube.com

Machine-learning researcher on open language models; writes the Interconnects newsletter and the RLHF Book, after leading post-training at Ai2.

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  The biggest untapped business in AI is advertising inside model outputs, and nobody has yet worked out technically how to place an ad there.

  Their words

  The short-term that company that could make the most money is the one that figures out what advertising targeting method works for language model generations.

  youtube.com

Founder of Terraform Industries and formerly a physicist at NASA's Jet Propulsion Laboratory; writes about energy, space and manufacturing.

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  An organisation that compromises its technical integrity on its flagship programme loses the ability to keep it anywhere else.

  Their words

  This is symptomatic of an agency who, compromising their technical integrity on their flagship program, subsequently lost the ability to maintain technical integrity anywhere else.

  SLS is still a national disgracecaseyhandmer.wordpress.com

Co-founder and CEO of OpenAI; previously president of Y Combinator.

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  Advertising was a necessary phase for the internet but a momentary industry, and an AI people pay for is better because they know the answers are not influenced by advertisers.

  OpenAI

  Their words

  I kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it’s a momentary industry. The world is richer now. I like that people pay for ChatGPT and know that the answers they’re getting are not influenced by advertisers.

  youtube.com

Economist at George Mason University. Writes Overcoming Bias on prediction markets, signalling and the far future, and wrote The Age of Em and The Elephant in the Brain.

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  The fall in birth rates is caused by the values modern societies most cherish, so raising them means compromising some of those values.

  Their words

  Its main causes are tied to deeply held modern values that have been pushing us in this direction for most of this time across most of the world.

  A Fertility Reckoningovercomingbias.com

Programmer; makes Handmade Hero and teaches Performance-Aware Programming, and argues loudly about how software got slow.

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  Unity is mainly an advertising company: more than half its revenue comes from advertising rather than from selling its game engine.

  Their words

  Less than half their revenue comes from game engines. Over half comes from advertising.

  Game Development Post-Unitycomputerenhance.com

Programmer; founded comma.ai and tinygrad, and was the first to unlock the iPhone.

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  Social and advertising businesses come and go; a technology company that wants to endure has to build hardware.

  Their words

  The two companies that have endured through technology are Apple and Microsoft. And what do they make? Computers and business services, right. All the meme, social ads, they all come and go. But you want to endure, build hardware.

  youtube.com

Programmer known online as technomancy; author of Leiningen, the Clojure build tool, and a maintainer of the Fennel programming language.

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  Real-name policies on social platforms exist mainly to make users legible for advertising and government surveillance, not user safety.

  government

  Their words

  the real goal was to make their users more legible, primarily for advertising purposes, but also to law enforcement and other authorities.

  in which legibility comes at a pricetechnomancy.us

Computer science professor at Georgetown University and author of Deep Work, Digital Minimalism and Slow Productivity; writes about focus, technology and work at calnewport.com and hosts the Deep Questions podcast.

• Recommendsrcmnd.app

  The Devil's Teeth

  Their words

  I'm a big fan of Susan Casey, who has perfected a style of nature journalism that's built around a narrative of personal adventures. (I recommend you start with The Devil's Teeth.)

  calnewport.com

Singaporean writer and author of FRIENDLY AMBITIOUS NERD; blogs at visakanv.com about ambition, writing and thinking in public.

• Lovedrcmnd.app

  Confessions of an Advertising Man

  Their words

  I can't remember when exactly I started looking into David Ogilvy – or where I got this book, probably from a secondhand bookstore somewhere – but once I started reading it I couldn't put it down. Ogilvy had such a great personality. Very spirited, opinionated guy with a great sense of occasion.

  visakanv.com

Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.

• Likedaffiliate linkrcmnd.app

  Alchemy

  Their words

  Rory Sutherland was part of one of the most legendary ad agencies in the world (Ogilvy) and shared the truth of what he has seen work best in advertising. The truth is that most of it is totally unexpected and counterintuitive. It was always the craziest, boldest, most unique things that outperformed the "tried and true" methods. This book will help your marketing get out of the incremental rut and on track with bolder ideas.

  jasonevanish.com

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  Tested Advertising Methods

  Their words

  If you want to learn the art and science of copywriting, then this is the book for you. An expert copywriter for decades, Caples breaks down in detail what makes a great ad versus a failing one. It's loaded with examples and the kind of insights only a veteran can provide. You do need to provide a little imagination as he focuses on mail in based advertising in magazines, which isn't common today. But really, how different is that from downloading free whitepapers today?

  jasonevanish.com

Co-founder, chairman and chief investment officer of Ritholtz Wealth Management. Hosts the Masters in Business podcast for Bloomberg and wrote How NOT to Invest.

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  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

  Their words

  Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Rory Sutherland is the Vice Chairman of advertising giant Ogilvy; he describes his “attractively vague job title” as allowing him the freedom to create a behavioral science practice within the ad agency. This looks intriguing.

  ritholtz.com

Wine writer and Master of Wine; Financial Times wine columnist, editor of The Oxford Companion to Wine and co-author of The World Atlas of Wine.

• Recommendsrcmnd.app

  Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

  Their words

  This a journalistic book, a very sound bit of journalism by Suzanne Mustacich. She is based in Bordeaux, but she clearly travelled to China an awful lot and unravelled a most amusing commercial battle that went on in the early years of this decade between the Bordeaux chateau owners and merchants on the one side and Chinese business people on the other.

  fivebooks.com

Scottish GP and writer; author of Adventures in Human Being, Shapeshifters, Intensive Care and Recovery.

• Lovedrcmnd.app

  Intoxicated By My Illness

  Their words

  I appreciate this book for its irreverence, the elegance of its prose and because the essays in it are succinct, punchy, with the tyrannical discipline that newspaper journalism has to have.

  fivebooks.com

Associate Professor at MIT CSAIL, leading the Programming Systems Group; works on programming systems that manipulate uncertainty, from neural networks to unreliable hardware.

• Our readingkorrents.com

  Pruning cuts the parameters of a trained network by over 90% without costing accuracy, so inference gets smaller and faster for free.

  Their words

  Neural network pruning techniques can reduce the parameter counts of trained networks by over 90%, decreasing storage requirements and improving computational performance of inference without compromising accuracy.

  arxiv.org

Chief AI Scientist at Databricks, after its acquisition of MosaicML, where he was a founding team member; known for the Lottery Ticket Hypothesis from his MIT PhD (ICLR 2019 Best Paper).

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  Pruning cuts the parameters of a trained network by over 90% without costing accuracy, so inference gets smaller and faster for free.

  Their words

  Neural network pruning techniques can reduce the parameter counts of trained networks by over 90%, decreasing storage requirements and improving computational performance of inference without compromising accuracy.

  arxiv.org