Jason Cohen
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19 July
25 January
From one piece The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine) 7 beliefs, in the piece's order there
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Their words
But what we could do is maximize profit instead of revenue now. We've been maximizing revenue, but maybe we maximize profit instead.
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Their words
When you have a loss, a percentage loss, you have to have a greater percentage gain just to get back to where you were. In this case, a loss of 20% requires a gain of 25% to get back to where you were.
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Their words
there should be no way to get a big company like a public SAS company Unless NR is greater than 100, like otherwise cancellation should just win. And that is in fact the case.
+ 4 more
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Their words
the the largest point is pricing is not just the number on the page. It's positioning. It's how their budgets work. It's how it's structured.
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Their words
just think about a company with a thousand employees and 400 million in revenue or whatever. And um if they see a product that's, you know, $2 a month or even $100 a month, their thought is like, well, that can't be good enough. They're not mature enough. It's not going to do enough.
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Their words
And that is never ever ever the reason. How do I know? Because they already looked at your homepage, read all the stuff, saw what you promised, looked at the pricing page, and decided to buy it.
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korrents.com
Every subscription business has a hard ceiling on its size: new customers per month divided by the cancellation rate.Their words
So let's suppose you add 100 customers a month and you have 5% cancellation. So 100 divided by 5% is 2,000. So a company like that will never have more than 2,000 customers.
7 December 2025
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18 May 2025
Nothing matches.
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