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Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.

• Our readingkorrents.com

  Despite evidence that audiences value genuine connection, most communicators rarely respond when readers reach out.

  Their words

  Despite literal years of evidence that people value true connection, most of us rarely respond back.

  annhandley.com

Gear reviewer who publishes long-form hi-fi audio and camera equipment reviews, plus video reviews, at stevehuffphoto.com.

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  Most of a song's useful bass information sits in the 60–120 Hz range rather than in the deepest frequencies.

  Their words

  That area between 60-120Hz is where the most bass info lies in music today. I feel many subwoofers focus on the lowest Hz number rather than being musical, fast and invisible.

  My Fave Speakers Ever and Why. Fleetwood Helios.stevehuffphoto.com

Economics writer; author of the Noahpinion newsletter.

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  China is more likely to cooperate on AI safety if the US maintains a clear and comfortable lead in AI capabilities.

  AI alignmentChinaAmerica

  Their words

  But given the Chinese Communist Party’s power-seeking nature, it seems much more likely that China would agree to cooperate on AI safety if U.S. capabilities were comfortably ahead.

  America is still beating China in the AI racenoahpinion.blog

Co-founder of Superlogical, started in 2026 to build server-side terminal infrastructure; creator of Ghostty. Co-founded HashiCorp and created Vagrant and Terraform before that.

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  Investing in strong fundamentals and invisible supports makes good outcomes follow naturally

  Their words

  Invest in building strong fundamentals, invisible supports, and outcomes flow like water.

  @mitchellh on Xx.com

Programmer; makes Handmade Hero and teaches Performance-Aware Programming, and argues loudly about how software got slow.

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  The absence of a visible productivity jump from AI proves nothing, because a real ten percent uplift across the board would be impressive and almost invisible from outside.

  Their words

  Then there's another possibility which is that it actually already has worked but just the productivity boost isn't as big as would be obvious if people got 10% more productive. That would still be pretty impressive because it's hard to get a 10% across the board uplift.

  youtube.com

Writer and illustrator, author of Am I There Yet? and Out of the Blue; writes the newsletter Out of the Blue on grief, joy and everyday attention.

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  Adults need their expectations to match reality to feel comfortable, unlike children.

  Their words

  Adult people are comfortable when their expectations match reality, which is not how the child world works.

  Cozy Summermariandrew.substack.com

Mathematician and maker of the 3Blue1Brown YouTube channel, which explains mathematics through animation. Creator of the open-source Manim animation library and founder of the Summer of Math Exposition.

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  The people who come up with genuinely novel insights are also unusually clear communicators of them, against the assumption that expertise spoils explanation.

  Their words

  One is it seems like there's a really strong correlation between the people who come up with genuinely novel insights and also who are actually quite clear in their communication of it.

  youtube.com

AI research engineer working on large language models. He writes the Ahead of AI newsletter and is the author of Build a Large Language Model (From Scratch).

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  Proprietary AI services will become more restrictive over time, making open-weight alternatives valuable as a backup.

  Their words

  proprietary services may become more restrictive over time, and it's maybe a good idea to be comfortable with open-weight alternatives as a backup.

  Using Local Coding Agentsmagazine.sebastianraschka.com

American budget-travel writer who publishes as Nomadic Matt. Author of How to Travel the World on $50 a Day; runs nomadicmatt.com, a long-running site of destination guides, packing advice and gear recommendations.

• Lovedaffiliate linkrcmnd.app

  Unbound Merino

  Their words

  I really love the material, they're comfortable, they hardly ever need a wash, and they last forever!

  nomadicmatt.com

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  Bose QuietComfort 45

  Their words

  The wireless Bose QuietComfort 45 headphones are fan favorites and my go-to brand. They are comfortable, rechargeable, and do an amazing job at removing background noise.

  nomadicmatt.com

Indian software engineer working on Android and React; writes about his setup and side projects at ishubhamsingh.dev.

• Likedrcmnd.app

  Green Soul Monster Ultimate

  Their words

  A very comfortable gaming/working chair that I use for long hours

  ishubhamsingh.dev

Writer and developer. He runs the Latent Space newsletter and podcast about AI engineering, and writes essays on software and careers at swyx.io.

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  Commentators who hype early exponential growth typically move on to other topics once the trend levels off into an asymptote.

  Their words

  and then as things hit invisible asymptotes those same loud voices who write viral essays have curiously moved on to other things.

  Constance Crozier: Forecasting s-curves is hardswyx.io

French software engineer, public speaker and fully remote nomadic worker; writes about frontend development at maxpou.fr.

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  Herman Miller x Logitech Embody chair

  Their words

  Herman Miller x Logitech Embody chair. A bit pricey, but very comfortable.

  maxpou.fr

Executive coach for product leaders. Previously a partner at GV (Google Ventures) and a product manager at Google. Writes at Bring the Donuts, including a standing essential-reading list for product managers.

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  Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

  Their words

  A product manager will be called upon to make scores of decisions every day. In none of these cases will you have all of the information you want, and you’ll rarely be 100% confident. Poker champion turned decision researcher Annie Duke will help you learn how to be comfortable with uncertainty.

  bringthedonuts.com

Indonesian fullstack engineer, speaker and instructor; writes about JavaScript, SvelteKit and Linux tooling at kalwabed.com.

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  WezTerm

  Their words

  Wezterm: my previous favorite feature-rich terminal since I migrated to Hyprland. And now I see myself getting comfortable with Ghostty.

  kalwabed.com

Novelist and critic, author of The Body Scout and Metallic Realms; writes the newsletter Counter Craft on fiction craft and the publishing industry.

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  Invisible Cities

  Their words

  I'm going to have to include Italo Calvino's Oulipian novel Invisible Cities (trans. by William Weaver), since it is a foundational text for me.

  countercraft.substack.com

Founder of Telegram, and before it of VK.

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  The biggest enemies of freedom are fear and greed; make peace with the worst that can happen and there is nothing left to be afraid of.

  Their words

  Well, the biggest enemies of freedom are fear and greed, so you make sure that they don't stand in your way. If you imagine the worst thing that can happen to you and then make yourself be comfortable with it, there is nothing more left to be afraid of.

  youtube.com

Mathematician at UCLA, working mainly in harmonic analysis and partial differential equations. Writes What's new, a long-running blog on their research, open problems and expository notes.

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  He works as a fox, not a hedgehog: moving between fields, chasing analogies, and re-proving results he likes with the tools he favours.

  Their words

  I'm much more comfortable with the fox paradigm. Yeah. So yeah, I like looking for analogies, narratives. I spend a lot of time… If there's a result, I see it in one field, and I like the result, it's a cool result, but I don't like the proof, it uses types of mathematics that I'm not super familiar with, I often try to re-prove it myself using the tools that I favor.

  youtube.com

American travel writer and broadcaster. Runs Rick Steves' Europe and writes the guidebooks, packing advice and travel-tip articles published on ricksteves.com.

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  Mephisto

  Their words

  Mephisto, Ecco, and Rieker look dressier than sneakers, but are still comfortable.

  ricksteves.com

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  Rieker

  Their words

  Mephisto, Ecco, and Rieker look dressier than sneakers, but are still comfortable.

  ricksteves.com

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  Ecco

  Their words

  Mephisto, Ecco, and Rieker look dressier than sneakers, but are still comfortable.

  ricksteves.com

General partner at Andreessen Horowitz from 2013 to 2018 and CTO of Coinbase from 2018 to 2019; co-founder of Counsyl and Earn.com. Wrote The Network State (2022), free in full at thenetworkstate.com, and founded the Network School.

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  The House of Government

  Their words

  Imagined Communities, Invisible Countries, The Origins of Political Order, How to Hide an Empire, The House of Government

  balajis.com

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  Imagined Communities

  Their words

  Imagined Communities, Invisible Countries, The Origins of Political Order, How to Hide an Empire, The House of Government

  balajis.com

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  How to Hide an Empire

  Their words

  Imagined Communities, Invisible Countries, The Origins of Political Order, How to Hide an Empire, The House of Government

  balajis.com

+ 2 more

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  The Origins of Political Order

  Their words

  Imagined Communities, Invisible Countries, The Origins of Political Order, How to Hide an Empire, The House of Government

  balajis.com

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  Invisible Countries

  Their words

  Imagined Communities, Invisible Countries, The Origins of Political Order, How to Hide an Empire, The House of Government

  balajis.com

Software engineer and writer; former CTO of Wave, now at Anthropic. Blogs at benkuhn.net on attention, engineering management and doing hard things well.

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  Good project management is nearly invisible when things are going well.

  Their words

  Good project management is barely visible-it just feels like "things humming along."

  Categories of leadership on technical teamsbenkuhn.net

Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.

• Our readingkorrents.com

  Which products become visible is decided by distribution friction rather than by any contest of merit.

  Google

  Their words

  Your product might be great, but how do you get it on the shelves of Walmart? Or how do you get it on the shelves of Google? Because if you're not on the shelves of Walmart, you're not on the shelves of Google, you might be invisible. And it's friction that kept you there, not some sort of merit contest.

  youtube.com

Machine learning engineer working on recommender systems, personalization and information retrieval. Previously worked on LLMs and LLM infrastructure at Mozilla.ai and on ML and recsys at Duo, Tumblr, Automattic and Comcast; wrote the 'What are embeddings?' text and ran the Normconf conference.

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  The Invisible Life of Addie LaRue

  Their words

  A wonderful idea for a book and brilliant execution as she lives from Medieval France to modern day.

  vickiboykis.com

Theoretical physicist and cosmologist, Frank B. Baird, Jr. Professor of Science at Harvard University, working on particle physics, extra dimensions and dark matter.

• Our readingkorrents.com

  The surprise is not that most of the universe is invisible to us, but that the matter we can see makes up as large a fraction as it does.

  energy

  Their words

  In fact, I would say it’s more surprising that the matter that we know about is constitutes as big a fraction of the universe as it does. We’re limited, we’re human. The fact that we see 5% of the energy density of the universe, about one sixth of the energy density in matter, that’s remarkable.

  youtube.com

Co-founder of Sundial; former vice president of product design at Facebook; author of The Making of a Manager; writes The Looking Glass.

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  Better design does not mean more design: the most obvious designs are often invisible.

  Their words

  Better design does not mean more design. Often, the most obvious designs are invisible.

  lg.substack.com

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  Giving up a decade or more of hardware performance to make programming more comfortable is not an acceptable trade.

  Their words

  It simply cannot be the case that we're willing to give up a decade or more of hardware performance just to make programmers’ lives a little bit easier.

  "Clean" Code, Horrible Performancecomputerenhance.com

Pseudonymous essayist. Writes at gwern.net on AI scaling, statistics, genetics and long-running internet research, with heavy citation and a habit of revising old essays in place rather than leaving them wrong.

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  The Remains of the Day

  Their words

  The prose is so smooth that like Gene Wolfe’s, it becomes invisible, and you pass through it to the slow silent sorrow of the protagonist.

  gwern.net

Indonesian software engineer, educator and engineering manager at Zero One Group; open-source enthusiast writing at ripandis.com.

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  Keychron K3

  Their words

  Mechanical keyboard with Gateron Brown switches that are comfortable for long coding sessions. Long battery life and bluetooth connectivity make it highly flexible.

  ripandis.com

Working on @ampcode. Writing registerspill.thorstenball.com. Once authored interpreterbook.com and compilerbook.com.

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  Discomfort or effort in typing that makes someone avoid writing things down is a genuine bottleneck that should be fixed, not dismissed.

  Their words

  If you're not comfortable typing a lot and you'd rather not write something down then typing is the bottleneck and you need to fix it. Typing is not something you should need to think about.

  No, typing can be the bottleneckthorstenball.com

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  Nonlinear Dynamics and Chaos

  Their words

  Steven Strogatz is one of the most well-known math communicators, and for good reason. He has a way of making you love a problem before diving into telling you how it's solved. Chaos is an incredibly fascinating field, which has only emerged relatively recently in the history of math. This is the well-deserved gold standard for understanding what it's all about.

  3blue1brown.com

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  In asynchronous, text-based communication, the loudest person in the room loses influence and it shifts to the best communicators.

  remote work

  Their words

  when the main communication channels are asynchronous text and video calls (as would be the case in a remote work setup) the influence of the loudest person in the room wanes. It's transferred to the best communicators.

  thorstenball.com

American backpacking guide, writer and endurance athlete who has hiked more than 30,000 miles; author of The Ultimate Hiker's Gear Guide and publisher of gear reviews and trip-planning tutorials at andrewskurka.com.

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  SAXX Kinetic HD Boxer Briefs

  Their words

  Personally, I thought the original Kinetic was ideal for hiking, but a little light on support for running. The Kinetic HD is just the opposite: they've been comfortable on runs up to 12 miles, but intentionally I no longer wear them for, say, Nordic skiing or office work.

  andrewskurka.com

Writer and developer; runs Waxy.org, co-organises the XOXO festival, and was the first CTO of Kickstarter.

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  Microsoft IntelliMouse

  Their words

  a classic wired Microsoft optical IntelliMouse - in my opinion, the best mouse ever made and the only one that’s ever felt comfortable in my hand.

  usesthis.com

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  IntelliMouse

  Their words

  a classic wired Microsoft optical IntelliMouse - in my opinion, the best mouse ever made and the only one that's ever felt comfortable in my hand.

  usesthis.com

Independent game developer, creator of the colony simulation RimWorld and author of Designing Games: A Guide to Engineering Experiences. Previously worked on BioShock Infinite.

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  Herman Miller Embody

  Their words

  More important than all of this, perhaps is my chair - a Herman Miller Embody that makes it comfortable and not horribly unhealthy to work for extended periods.

  usesthis.com