The equity risk premium (ERP) is an essential ingredient in hurdle rates in corporate finance, discount rates in valuation and expected returns in financial planning. In 2009, I pulled together everything I know about the ERP, in a paper that I have updated every year since. My 2026 update is now available to download and it is written for practitioners.
know your goal or suffer a death by a thousand compromises. Because what I had done my whole career and most of us do is compromise to get that next engineer, CTO, investor. You put a jerk on your board because you impressed with their firm name and the valuation and all your friends are going to be impressed and it's going to be so much easier. We make all these compromises and contort ourselves and eventually we wake up and it's company we don't want to work at.
you've gone through so much to be here. You owe it to yourself to bet on your instinct. You owe it to yourself to lose because of yourself. It's your right to be wrong. You, as a founder, owe it to yourself to control your own destiny and take half the valuation if it's all of the control. And it means you have the right to do it your way.
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sentence stating the claim, backed by a quote and a source, kept at
korrents.com.
Under a name here, the quoted block is what they actually said.
The korrent beneath it is the claim those words support, in
korrents' wording — tap it to see the record, its source, and who
else holds it.
Nobody here wrote their own korrents. They are compiled from public
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About the English under a post
Some people here publish in a language other than English. Where they
do, this site shows a machine translation beneath the post, in
this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the
serif above is exactly what the person published, and it is what to
quote them on. A translation can be wrong in ways that matter,
especially about tone.
Only the post's own words are translated. A quoted post, a linked
article and a belief on korrents.com
are left in their original language.