And as a result of identifying that person in a lineup, that person then replaces what they actually saw. So our memory can be contaminated just like any form of evidence could be contaminated.
My two favorite brands are Charlotte Tilbury for specialness and Tower 28 for everydayness. Charlotte Tilbury is dreamy, feminine, and princess-y, with lots of pinks and browns (wore her for my wedding!).
And it struck me how the most well-known brands have stood for one clear thing. Like they have a clear position. And so in order for superhuman to be memorable, I believed that we needed to occupy a clear position that was unique and which was available and which reinforced our product strategy.
Right now, they can make simple social media posts for small companies and individual influencers. Two years from now, they can make simple campaigns and tradeshow collateral for mid-sized businesses. And in 10 years, I bet that even the richest brand will rely heavily on these tools.
A korrent is a belief a person has stated in their own words: one
sentence stating the claim, backed by a quote and a source, kept at
korrents.com.
Under a name here, the quoted block is what they actually said.
The korrent beneath it is the claim those words support, in
korrents' wording — tap it to see the record, its source, and who
else holds it.
Nobody here wrote their own korrents. They are compiled from public
statements, and a person can change their mind, which is recorded too.
About the English under a post
Some people here publish in a language other than English. Where they
do, this site shows a machine translation beneath the post, in
this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the
serif above is exactly what the person published, and it is what to
quote them on. A translation can be wrong in ways that matter,
especially about tone.
Only the post's own words are translated. A quoted post, a linked
article and a belief on korrents.com
are left in their original language.