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Founded PSPDFKit in 2011 and ran it for a decade. Came back from a break to work on AI agents — the OpenClaw project, and OpenAI, joined in February 2026. Writes at steipete.me.

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  Pick something hard and boring: fun problems are the crowded ones now that anybody can prompt a thing into existence.

  Their words

  Maybe I would pick something again that's that's in the category hard and boring because that's usually a category that is a little bit easier to actually find people that will appreciate when you solved something. If you pick something that is fun, even if it's hard, you're gonna have a very tough time, especially in a time where people can just prompt things into existence.

  Peter Steinberger: "Fun Is Velocity"youtube.com

Co-founded Neuralink and founded Science Corp, which is building a retinal implant; writes about neural interfaces and biology.

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  The best evidence of exceptional ability is winning at a legible competitive game, and without one it is hard to know whether you are exceptional at all.

  Their words

  I think you have to have that type of competitive feedback. It is tough to know if you're exceptional um without having some legible competitive game.

  Max Hodak: Average Is Not Good Enoughyoutube.com

Historian of maritime strategy at the US Naval War College; wrote The Wars for Asia and works on why continental and maritime powers fight differently.

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  A continental power fights on its invader's timetable; for a maritime power, whether and when to intervene at all is a matter of strategy.

  Their words

  Whereas if you're a maritime power observing someone else being invaded cuz in theory it's pretty tough to invade you by sea, it's a major point of strategy as to whether you're going to intervene at all and if you are, what is the timing?

  youtube.com

Writer on habits and decision-making; author of Atomic Habits and the 3-2-1 newsletter, and publisher of long-running book recommendation lists.

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  A habit only survives difficulty if the person enjoys it, which makes enjoyment a better predictor of persistence than discipline.

  Their words

  Because if it's not fun, if it's not engaging or interesting, if it doesn't feel good, you're not going to stick with it when it gets tough. I mean, this is probably one of the great lessons for life, which is if you're having fun, then then you're dangerous, right? Then you're hard to compete with. You don't want to you don't want to go up against the person who's having a good time doing it because if it feels like a hassle or a chore, that's the person who gives up when it gets difficult.

  The Silent Cost of Bad Habits | James Clearyoutube.com

Writer of kottke.org, one of the oldest blogs on the web, published since 1998 and supported by its members. He writes about art, technology, science, design and visual culture.

• Lovedrcmnd.app

  A House of Dynamite

  Their words

  A House of Dynamite. A very tough watch, but I thought this was fantastic as a tour of some of the different kinds of people who hold the fate of every single person on the planet in their hands every damn day. They’re tired, stressed, distracted, at cross-purposes with themselves, set in their ways, more celebs than leaders, and mediocre. And none of them have ever seen Dr. Strangelove? (A)

  kottke.org

Computer performance engineer working on datacenter performance at OpenAI, previously Netflix and Sun/Joyent. Author of Systems Performance and BPF Performance Tools, and creator of flame graphs.

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  Customers who give hardware vendors firm, tough feedback accomplish more with them

  Their words

  If you are in regular meetings with a hardware vendor as a customer (or potential customer) you can accomplish a lot by providing firm and tough feedback, particularly with Intel today.

  Intel is listening, don't waste your shotbrendangregg.com

Chief executive of Alphabet and Google; joined Google in 2004 and led Chrome and Android before taking over in 2015.

From one piece Sundar Pichai: CEO of Google and Alphabet | Lex Fridman Podcast #471 2 beliefs, in the piece's order there

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  Scaling laws are still working, but the models people actually use run a few months behind the maximum capability Google can deliver, because the biggest model is too slow and expensive to serve.

  Google

  Their words

  So I do think scaling laws are working, but it's tough to get, at any given time, the models we all use the most, this maybe a few months behind the maximum capability we can deliver because that won't be the fastest, easiest to use, et cetera.

  youtube.com

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  The metric that matters is engineering velocity, not the share of code AI writes, and at Google AI has raised it by about ten percent.

  Google

  Their words

  But the most important metric, and we carefully measure it is, like, how much has our engineering velocity increased as a company due to AI, right? It's tough measure, and we rigorously try to measure it, and our estimates are that number is now at 10%, right?

  youtube.com

Labour politician. Prime Minister of the United Kingdom from July 2024 to June 2026, and MP for Holborn and St Pancras from 2015 until standing down in 2026. Director of Public Prosecutions before entering Parliament.

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  Means-testing the winter fuel payment is a tough decision that has to be taken, and it should stand.

  Their words, before

  No Prime Minister wants to do what we have to do in relation to the winter fuel allowance, but we have to take the tough decision to stabilise our economy to ensure that we can grow it for the future.

  Their words now

  However, I recognise that people are still feeling the pressure of the cost of living crisis, including pensioners, and as the economy improves, we want to make sure that people feel those improvements each day as their lives go forward. That is why we want to ensure that more pensioners are eligible for winter fuel payments as we go forward.

Founder of Amazon in 1994 and of the space company Blue Origin in 2000.

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  Long-term thinking is a lever that makes problems solvable which are impossible on a short horizon, and five years is already past most institutions' limit.

  Their words

  Long-term thinking is a giant lever. You can literally solve problems if you think long-term, that are impossible to solve if you think short-term. And we aren't really good at thinking long-term. Five years is a tough timeframe for most institutions to think past.

  youtube.com

Research psychologist, instrumental in founding the field of naturalistic decision making; developed the recognition-primed decision model, the PreMortem method and the ShadowBox training method, and wrote Sources of Power and Seeing What Others Don't.

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  Experts facing time pressure decide by recognition, a blend of intuition and analysis, and this accounted for almost 90% of firefighters' hard decisions.

  Their words

  in 1985, um my colleagues and I came up with a description of how people actually make life-and-death decisions under extreme time pressure and certainty. And we called it the recognition prime decision model. And it's a blend of intuition plus analysis. And we found we studied firefighters. We found that most fire that accounted for almost 90% of the tough decisions firefighters made.

  youtube.com