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Pieter Levels
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20 September
Italian software architect working on Microsoft 365, Azure and GitHub tooling. Microsoft MVP and GitHub Star; writes, speaks and streams about developer productivity at emanuelebartolesi.com.
19 September
Software engineer and educator; creator of Testing Library and of the EpicWeb.dev and EpicReact.dev courses.
The life of a SaaS builder. I know it's my job to show you why this is better, but man it is so exhausting trying to get people to stop what their doing for a second to give your thing a look. SaaS Related
18 September
Economics writer; author of the Noahpinion newsletter.
15 September
Creator of Homebrew, the macOS package manager, and a Swift developer.
Products for devs are quite dead. SaaS for devs is dead. There are exceptions, though I think you have to extrapolate on variables that are not raw software. I have ideas and am implementing them. Mostly in private because building in public also can no longer be capitalized upon. Seemingly. Quoting @alex_holovach my WHOOP subscription expired so i had codex reverse engineer it and build my own app - telemetry goes to my prometheus server - grafana and the app visualize it - hermes monitors metrics and plans workouts next wanna build my own Zwift and Strava the era of personal software is here SaaS Related
14 September
Venture capitalist and founder of Theory Ventures, previously a partner at Redpoint. Writes a near-daily blog on startups, SaaS metrics, data and AI.
Are we seeing an AI pacing rotation? 🧵 While mega-cap infrastructure digested capex today (ORCL -4.3%, NVDA -2.8%), software surged : • Median SaaS stock up +4.5% (avg +5.2%) • 12 companies gained >= 10% in a single day • 92% of the index closed green (80 of 87) SaaS Related
9 September
Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
1 September
General partner at Andreessen Horowitz and author of The Cold Start Problem. Previously led rider growth teams at Uber; has blogged on growth, network effects and marketplaces since 2007.
Before AI: - hardware is hard - teams > solo founders - technical founders only - PhDs build tech in search of a problem - hot SaaS startups get 100x ARR multiples After AI: - hardware is the only thing AI can't build - solo founders are 100x engineers - anyone can build - PhDs building AI infra name their price - SaaSpocalypse Am I missing anything? SaaS startups Related
Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
From one piece
@levelsio on X
2 beliefs · x.com
SaaS
Their words
I think you have the real economic effects of AI companies sucking up entire industries now (a lot where indie hackers operate) I do think the SaaSpocalypse is at least partly real
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@levelsio on X x.com
SaaS
Their words
A regular boring but non-superficial SaaS app would do well 5 years ago but now it might not get anyone to sign up because it's so easy to vibe code by tens of thousands of other people
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@levelsio on X x.com
29 August
Founder and CEO of Social Capital, a venture firm; co-host of the All-In podcast and an early Facebook executive. Writes an annual letter and a weekly newsletter on markets and technology.
21 August
Writer and developer. He runs the Latent Space newsletter and podcast about AI engineering, and writes essays on software and careers at swyx.io.
i have another saas to kill (will share results of Kill My SaaS 1 next week!!) Quoting @swyx btw if you havent set your {codex | claude | gemini | devin} automations to autoresearch how to improve your seo/aeo every week you are really truly missing out on free, should-be-commoditizing-but-weirdly-untapped alpha SaaS Related
26 July
Dutch bootstrapper who builds and runs their internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
SaaS
Their words
I cancelled and then vibecoded 100% of my SaaS subscriptions I only pay for domains, server hosting and storage and AI APIs
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levels.io
6 June
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
Across the 241 SaaS companies I'm invested in, less than 5% had any notable social media audience when they started (or have built one since). As a data point, about 22% of them are doing 7 or 8-figures of ARR. If you want to do SaaS, build your network, not your audience. Quoting @Shpigford real talk: having a decent sized audience *helps* but is by absolutely zero means a guarantee that anything succeeds/works/makes money. have put out TONS of things that got all of about 3 people to actually sign up for. SaaS Related
30 May
Scottish software developer on the Statamic core team; runs a one-person business maintaining Statamic addons such as Runway and writes at duncanmcclean.com.
Man oh man, it's hard to start a Saas from the ground up. I think my SEO efforts are paying off. I had users 2 & 3 sign up for @clearinghousehq yesterday out of nowhere. One cancelled pretty quickly... but good to know that _something_ is working. SaaS Related
24 May
Co-founder and CEO of Every. Writes the Chain of Thought column about working with AI tools and hosts the podcast AI & I.
From one piece
AI predictions: Job markets, Codex beats Claude, and the death of org charts | Dan Shipper
3 beliefs, in the piece's order there
SaaS
Their words
So, this is another good prediction. I would buy SAS stocks right now.
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youtube.com
SaaS
Their words
When I run the agent on that website, I'm using my tokens. I'm not using the the vendor's tokens. I'm not using the app's tokens.
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youtube.com
SaaS
Their words
And I think that what agents do is increase the number of users of SAS. Not get rid of it.
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youtube.com
22 April
Researcher on distributed systems and local-first software at the University of Cambridge; wrote Designing Data-Intensive Applications.
SaaS
Their words
software as a service businesses, for example the whole reason why they can charge a subscription is because they are able to essentially hold a gun to the customer's head and say, "Pay us at your subscription, otherwise we will delete all your data."
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youtube.com
14 April
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
.@TheCraigHewitt takes the stage to close out #MicroConf 2026 talking about how to run a SaaS in a post-software / agentic world. SaaS Related
13 April
Bootstrapper and investor. Founder of TinySeed and MicroConf, host of the Startups for the Rest of Us podcast, and author of several books on self-funded software startups.
.@einarvollset takes the stage to talk about how to know the right time to sell your SaaS at #MicroConf US, 2026. SaaS Related
27 March
Co-founder of Foundry Group and of Techstars. Has blogged at Feld Thoughts since 2004 and has written or co-written nine non-fiction books on startups and venture capital.
Nothing New to See Here A founder told me seasoned engineers keep saying AI-built software is not possible. I've heard this exact story before - about the Internet, the Web, SaaS, and mobile.
SaaS Related
20 March
Software entrepreneur who bootstrapped and sold FeedbackPanda and now builds Podscan; writes The Bootstrapped Founder.
7 October 2025
Writer and novelist. Publishes essays and book notes at nateliason.com; author of the novel Husk and of Crypto Confidential.
18 August 2025
Co-founder of the AI agent company Sierra, and previously an eighteen-year Google executive who ran product for Workspace, virtual and augmented reality, and Google Labs.
SaaS
Their words
And in contrast to software as a service or software you'd buy off a shelf at, you know, Fry Electronics, you know, decades ago, which might help you be marginally more productive, help you get a job done. Agents, in contrast, are actually getting the job done for you. And so you're in essence hiring software to accomplish a task and get it done well.
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youtube.com
13 March 2025
French software engineer, public speaker and fully remote nomadic worker; writes about frontend development at maxpou.fr.
Excited to launch YoutubeMate, my first SaaS! 🎉 It summarizes YouTube videos so you can get the key points without wasting your time. 👉 youtube-mate.com
SaaS Related
3 February 2025
Founder and chief analyst of SemiAnalysis; reports on semiconductor supply chains, AI datacentre economics and what the chip export controls actually do.
SaaS China
Their words
But what happens when every company can just invent their own business logic really cheaply and quickly? You stop using platform SaaS, you start building custom tailored solutions, you change them really quickly.
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youtube.com
8 November 2020
Software developer and entrepreneur; co-founder of Heroku, author of The Twelve-Factor App, and a researcher at Ink & Switch.
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