I get a lot of questions about "marketing," and people usually ask a granular technical question, but I think they usually miss the forest for the trees. Perhaps "What exactly is 'marketing'?" is the question I don't get asked. My answer: "Marketing" is knowing exactly who your reader or customer is, and making a product exactly for them. Kevin Kelly's "1,000 True Fans" is a great read that helps this type of thinking. People should spend 80% of their time on product, and the so-called "marketing" largely takes care of itself later.
So okay, so to take a evolutionary view, right? That new viewpoint prediction is exactly evolution had to solve by making animals move. You you nature give animals eyes. But nature didn't give trees eye. Eyes. Why? Because when you move, you see a new viewpoint.
I think this is one of the great tragedies of the moment, is the falling birth rates are making it more difficult for people to be excited about a more prosperous future that is difficult to get to. Because if we're planting trees of which our children will not sit in the shades, I don't know, maybe we should just make some lumber and burn it all down, right? I think there's a nihilism that can sneak into society much more easily when we are not DNA invested in the future
so many of the best practices that your lawyers, your bankers, whoever advisers you have, they're going to be pushing best practices on you that are younger than the trees in your local park.
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