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Executive coach for product leaders. Previously a partner at GV (Google Ventures) and a product manager at Google. Writes at Bring the Donuts, including a standing essential-reading list for product managers.

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  Made to Stick: Why Some Ideas Survive and Others Die

  Their words

  The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances.

  bringthedonuts.com

Writer on habits and decision-making; author of Atomic Habits and the 3-2-1 newsletter, and publisher of long-running book recommendation lists.

From one piece The Silent Cost of Bad Habits | James Clear 3 beliefs, in the piece's order there

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  Habits are built by making a behavior obvious, attractive, easy and satisfying, and broken by inverting each of those four.

  Their words

  So, I call these the four laws of behavior change. Make it obvious, make it attractive, make it easy, make it satisfying. And you don't need all four every single moment of the day or every habit that you build. But the more that you have those four forces working for you, the more likely you are to stick with it.

  The Silent Cost of Bad Habits | James Clearyoutube.com

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  Habits stick because every repetition casts a vote for an identity, not because of the outcome any single repetition produces.

  Their words

  So one of the core lessons of atomic habits is that every action you take is like a vote for the type of person you wish to become. So, when you show up at the gym today, you are casting a vote for being the type of person who doesn't miss workouts. When you sit down and make one sales call, you are casting a vote for being a salesperson. When you write one sentence, you are casting a vote for being a writer. And no, doing one push-up does not transform your body, but it does cast a vote for that identity.

  The Silent Cost of Bad Habits | James Clearyoutube.com

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  A habit only survives difficulty if the person enjoys it, which makes enjoyment a better predictor of persistence than discipline.

  Their words

  Because if it's not fun, if it's not engaging or interesting, if it doesn't feel good, you're not going to stick with it when it gets tough. I mean, this is probably one of the great lessons for life, which is if you're having fun, then then you're dangerous, right? Then you're hard to compete with. You don't want to you don't want to go up against the person who's having a good time doing it because if it feels like a hassle or a chore, that's the person who gives up when it gets difficult.

  The Silent Cost of Bad Habits | James Clearyoutube.com

Novelist, author of twelve books including Foundry, Bandwidth and Cumulus. Sends a newsletter of monthly book recommendations.

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  Jonathan Livingston Seagull

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  Jonathan Livingston Seagull by Richard Bach is a beautiful fable about a seagull who wants to fly for the pure joy of flight, rather than simply to find food, as most gulls do. Ostracized from his flock for his eccentric behavior, Jonathan embarks on a quest for aerodynamic perfection that doubles as a moving spiritual allegory. You've never read a book quite like this one before, and it'll stick with you long after you reach the end.

  eliotpeper.substack.com

Astrophysicist and coffee researcher; author of The Physics of Filter Coffee and The Physics of Espresso, and writer of the Coffee ad Astra blog on brewing science and equipment.

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  A deeper coffee bed reduces astringency by trapping long molecules on particle surfaces, not by pore-size filtration.

  Their words

  the coffee bed would act on these molecules by filtering them out a bit like oxygen adsorbers keep oxygen in; it just provides a gigantic maze of free surface area for them to stick on, and hopefully the microscopic fluid velocity is gentle enough to not drag them along.

  The Importance of Bed Depthcoffeeadastra.com

Creator of Ruby on Rails, CTO of 37signals, and creator of Omarchy.

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  Starlink

  Their words

  If you're stuck on a rock in the middle of nowhere, and you somehow haven't discovered the glory of Starlink, maybe just stick to your old full-disk backup ways.

  world.hey.com

Professor at Wharton studying how people actually use AI, and author of Co-Intelligence. Writes One Useful Thing, where the claims are dated and testable because the thing they describe keeps changing under them.

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  ChatGPT

  Their words

  So, for most people, just stick with Gemini, Claude, or ChatGPT

  oneusefulthing.org

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  Gemini

  Their words

  So, for most people, just stick with Gemini, Claude, or ChatGPT

  oneusefulthing.org

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  Claude

  Their words

  So, for most people, just stick with Gemini, Claude, or ChatGPT

  oneusefulthing.org

Founded CD Baby in 1998 and sold it in 2008, giving the proceeds to a charitable trust for music education. Since then a writer and speaker: five books and 550+ articles, published first at sive.rs, which they hand-code and keep free of advertising.

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  You Can Negotiate Anything

  Their words

  Everything is negotiable. Challenge authority. You have the power in any situation. This is how to realize it and use it. A must-read classic from 1980 from a master negotiator. My notes here aren’t enough because the little book is filled with so many memorable stories — examples of great day-to-day moments of negotiation that will stick in your head for when you need them. (I especially loved…

  sive.rs

Experimental psychologist and author of the blog Experimental History, on psychology, science reform and creativity.

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  Needing grades to make students pay attention is evidence that the class is boring, not that students do not care about learning.

  Their words

  If my class is so boring that I have to devise an additional carrot-and-stick system to get students to pay attention, the problem is my class is boring.

  I wanted to be a teacher but they made me a copexperimental-history.com

Biochemist at University College London; writes about the origin of life and the role of energy in evolution, in The Vital Question and Transformer.

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  Oxygenic photosynthesis was the single greatest pollution event in the whole history of the Earth.

  Their words

  So you’re using the power of the sun to split water, take out the hydrogen, stick it onto CO2, and the oxygen is a waste product and you just throw it out, throw it away. So it’s the single greatest planetary pollution event in the whole history of the earth.

  youtube.com

Economics writer; author of the Noahpinion newsletter.

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  Pandemic relief checks function mainly as retroactive social insurance rather than stimulus, because people receiving them during a pandemic save or pay down debt instead of spending.

  Their words, before

  If you get a check during a pandemic, you’re not going to go out and spend it at restaurants and bars, because…well, there’s a pandemic. Instead, you’re more likely to stick it in the bank, pay down debt, or pay the back rent that you owe.

  Their words now

  I had some theory and some evidence on my side for this prediction, and yet I ended up being very wrong about what would happen to consumption.

Experimental psychologist and author of the blog Experimental History, on psychology, science reform and creativity.

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  Knowledge decays fast when it goes unused, while the feeling a class left behind lasts for decades.

  Their words

  Feelings, or vibes, on the other hand, seem to stick around a lot longer.

  experimental-history.com

Founder and CEO of Get Lighthouse, a management-coaching software company, and previously a product lead at KISSmetrics. Writes about leadership, management and product at jasonevanish.com.

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  Practically Radical

  Their words

  Those who stick to the status quo will be left with average success at best. This book, by the one of the founders of Fast Company magazine, makes the case for this with some thought-provoking examples and stories.

  jasonevanish.com

Polyglot and language coach; teaches translating back and forth from a text as the core exercise.

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  People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome.

  Their words

  In general, people will stick with the learning strategy that they like best, not the one that everyone says is best.

  The Only True Way to Learn a Languagelucalampariello.com