From one piece Superhuman's secret to success | Rahul Vohra (CEO and founder) 6 beliefs, in the piece's order there
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Their words
But the price point that supports our best-in-class best-in- position is actually the third one. it starts to feel expensive, but then you sit down and you think about the time that you spend in email, the ROI, and you still buy it anyway.
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Their words
I always say the same thing when it comes to pricing, which is before you figure out pricing, you must first figure out positioning.
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Their words
Well, I strongly believe that we should make business software like we make games because when we make products like we make games, people find them fun. They tell their friends. They fall in love with them.
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I knew that our competition was not going to be startups. It was incumbents. And I also knew that incumbents generally struggle with speed because by definition they have massive scale and usually entrenched architecture.
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And it struck me how the most well-known brands have stood for one clear thing. Like they have a clear position. And so in order for superhuman to be memorable, I believed that we needed to occupy a clear position that was unique and which was available and which reinforced our product strategy.
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Their words
And that's why when you have a missionritical product like email where you are interfacing with customers with candidates with investors it turns out to really matter. Email is mission critical. So it's not something where you can simply launch with a halfbaked product.