From one piece Superhuman's secret to success | Rahul Vohra (CEO and founder) 3 beliefs, in the piece's order there
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Well, I strongly believe that we should make business software like we make games because when we make products like we make games, people find them fun. They tell their friends. They fall in love with them.
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I then asked myself, is the position of speed unique? and is it available? And the answer was overwhelmingly yes because almost no software was being sold or has ever been sold on the value proposition of speed.
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And that's why when you have a missionritical product like email where you are interfacing with customers with candidates with investors it turns out to really matter. Email is mission critical. So it's not something where you can simply launch with a halfbaked product.