Rafa Conde
Design engineer at Retro, the private social network for friends and family, and maker of the Hand Mirror menu bar camera app.
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What they believe
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To share an idea for a feature, make something interesting and funny that communicates it well, rather than just sharing mock-ups or a screen recording of a prototype.
Make something that it's interesting, funny, and hopefully communicates the idea very well. Like if I have this idea for a feature, don't just design the feature and share mock-ups. Don't just make a prototype and do a screen recording of you using the feature.
youtube.comSaid 5 May 2026This on korrents
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Beliefs
Korrents What they believe 17 beliefs — each backed by an exact quote.
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Recent
To share an idea for a feature, make something interesting and funny that communicates it well, rather than just sharing mock-ups or a screen recording of a prototype.
Make something that it's interesting, funny, and hopefully communicates the idea very well. Like if I have this idea for a feature, don't just design the feature and share mock-ups. Don't just make a prototype and do a screen recording of you using the feature.
Rafa Conde - Make your designs memorable Said 5 May 2026
A static mockup leaves a lot missing when an idea is passed to someone else; a short video with motion carries more of it.
Cuz like if I just do a static mockup, here's a picture, there's a lot missing that might not make the transfer, right? You know what I mean? Uh if it's like a little video, there's motion, there's like a little prototype. All right, now we're you're communicating more.
Rafa Conde - Make your designs memorable Said 5 May 2026
A video sharing a work idea should run under ten minutes, ideally five, because people will not sit through a 30-minute video on Slack.
It has to be like under 10 minutes. That's a rule cuz people are not going to sit down and like watch a 30 minute video on Slack. Under 10, ideally five.
Rafa Conde - Make your designs memorable Said 5 May 2026
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A light upbeat soundtrack keeps a talking video interesting, and changing it between points tells the viewer a new thing has started.
if you add a little soundtrack upbeat thing, it keeps it interesting. And also, if you're like, say that you're talking about one point and then you move to another point, you do a little soundtrack change and now the person just feels like, okay, now it's a new thing.
Rafa Conde - Make your designs memorable Said 5 May 2026
If a video is funny and entertaining, people will want to watch it and will pay attention.
And if it's funny, people will want to watch it cuz it's entertaining. Ultimately, it's that make it entertaining. They're paying attention. Like they want to consume this.
Rafa Conde - Make your designs memorable Said 5 May 2026
Showing a person's face reacting to what they see carries a different weight than showing only what they are looking at.
It's one thing to show what a character is looking at. It's another just to show the character's face reacting to what they're seeing. And it carries a different weight.
Rafa Conde - Make your designs memorable Said 5 May 2026
Video is probably underused by designers as a way to sell and communicate ideas.
Anyway, I'm just saying that's something I I still don't see a lot. I think it's uh very underutilized, but as designers, we're always trying to sell ideas and communicate ideas. And if you haven't been using videos as a way to sell those, try it.
Rafa Conde - Make your designs memorable Said 5 May 2026
Making video gets easier with repetition, does not need to be perfect, and scrappy can make it funnier.
you do it a bunch of times and then it's it becomes easier and like you just fake it and hack it. Like it doesn't need to be perfect, but like just make it scrappy. Make it which can make it even more funny, you know?
Rafa Conde - Make your designs memorable Said 5 May 2026
Generalizing a design to suit every kind of user makes it harder to make targeted experiences.
But at the same time, if you try to generalize so much, then it's harder to do those more like targeted experiences, if you will.
Rafa Conde - Make your designs memorable Said 5 May 2026
Big companies can probably less afford the bigger design risks than they once did, so such work shows up more in small indie shops.
before we would see more of like big companies doing these risks and now the big companies cannot afford to make these bigger risks and that's why we see it in the in smaller indie shops smaller devs that can make the risks
Rafa Conde - Make your designs memorable Said 5 May 2026
People are more used to computers than old design assumptions allow, and testing often shows they know how to scroll.
At the same time, people are they're more used to computers, like new users as they were 20 years ago. Some of these things I I've been trying to, like you said, like unlearn cuz like, oh no, people have to swipe horizontally. They don't know how we have to put pagionation or whatever. And then you test it if you want and then you realize, oh no, no, people are people know how to scroll. They'll scroll.
Rafa Conde - Make your designs memorable Said 5 May 2026
Work that makes people feel something is way more memorable than work remembered for a fast workflow.
if you make people feel something, it's way more memorable. You will remember the things that made you feel a certain way. Not necessarily the things that like, oh man, it was such a fast workflow that app 10 years ago.
Rafa Conde - Make your designs memorable Said 5 May 2026
Delightful moments in a design cannot be forced; a designer can put themselves in a state where they are open to them.
so it's more like don't force it don't try to do something meaningful here just put yourself in a state where you are open to those moments
Rafa Conde - Make your designs memorable Said 5 May 2026
Empty states are a good place for moments of connection, because there is nothing else to show there.
Hey, empty states are great for these type of connections because empty states are like well it's empty it's fine there's nothing to show.
Rafa Conde - Make your designs memorable Said 5 May 2026
Recreating a design you like in Sketch or Figma can be a great way for a beginner to slowly learn padding and basic layout.
one great way to start is pick something that you think is great is nice you like and like throw it in Sketch or Figma and recreate it and just just going through that motion of like laying out elements in the screen in a page, you are slowly learning about padding and basic layout
Rafa Conde - Make your designs memorable Said 5 May 2026
A designer can notice and save the small details they like in other people's work, so they are on hand the next time they make something similar.
Be on the lookout. Like when you're browsing through Twitter or whatever, we're going to see we're going we get exposed to many things, so much good work. But some of the work will be like, "Oh, this is cool." like just make a note, save it, and then just by doing that, next time you're doing something similar
Rafa Conde - Make your designs memorable Said 5 May 2026
In a side project, where there is no pressure, a funny idea is worth just doing.
So a lot of these little things like hey wouldn't it be funny just do it if you think in a side project in that type of like no pressure who cares do it.
Rafa Conde - Make your designs memorable Said 5 May 2026
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Where they publish
Site rafa.design His own site: the apps he makes and his side projects.
Opens with a short video of him greeting the visitor; lists his work at Retro (design engineer) and his side project Hand Mirror, a Mac menu bar app that shows your camera.
Link verified 4 Oct 2026.
x.com @rafahari His posts about the apps and prototypes he makes.
Where he shares his own app work, such as the Retro intro video discussed on Dive Club.
Link verified 4 Oct 2026.
Interviews As a guest Long-form interviews on other people's channels, chosen and not exhaustive.
His own voice by his own participation: Dive Club's hour on making designs memorable, with delight, humor and video as ways to share ideas, and the onboarding he designed at Retro.
Link verified 4 Oct 2026.
GitHub rafaelconde His public code and side projects.
Public repositories (26 at the time of checking); the profile bio reads "I have no idea what I'm doing."
Link verified 4 Oct 2026.
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