Emily Kramer
Co-founder of MKT1, which helps startups build their marketing functions, and writer of its newsletter; earlier led marketing at Asana, Carta, Ticketfly and Astro, which Slack acquired.
Emily Kramer did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
Latest Newsletter
What they believe
-
Marketing generalists will overtake specialists on marketing teams.
I thought the majority of job posts would ask not just for basic AI skills, but also for candidates to be able to build with AI, run a team of agents, and operate as a generalist. After all, I’ve been pushing a hypothesis for over a year that marketing generalists will overtake specialists on marketing teams.
newsletter.mkt1.coSaid 19 Oct 2026This on korrents
-
Most marketing teams use AI in single-player mode, so one marketer's gains do not reach the team.
Most teams are still stuck in single-player mode with AI: Marketers are building valuable things with Claude on their own, but most of that is not shared. One marketer may get dramatically more efficient, but that doesn’t mean the team does.
newsletter.mkt1.coSaid 27 Jul 2026This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
Feed
As its own page →Hiding
26 October
19 October
From one piece I analyzed 1,100+ marketing job posts. They’re stuck in 2023. 2 beliefs · newsletter.mkt1.co
-
korrents.com
Every marketing job post should ask for proof of AI use and give candidates rules for using AI.Their words
Only 8% of job posts ask for proof of AI use, like examples, a portfolio, or an assignment. And only 9 companies give candidates rules for using AI when they apply. But, every job post should do both.
-
Their words
I thought the majority of job posts would ask not just for basic AI skills, but also for candidates to be able to build with AI, run a team of agents, and operate as a generalist. After all, I’ve been pushing a hypothesis for over a year that marketing generalists will overtake specialists on marketing teams.
1 October
23 September
17 September
2 September
12 August
27 July
-
korrents.com
Most marketing teams use AI in single-player mode, so one marketer's gains do not reach the team.Their words
Most teams are still stuck in single-player mode with AI: Marketers are building valuable things with Claude on their own, but most of that is not shared. One marketer may get dramatically more efficient, but that doesn’t mean the team does.
9 July
25 June
9 June
-
startupsproduct managementeducation
Their words
OOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.
29 May
22 May
From one piece Paid isn't dead. But your playbooks need an upgrade. 3 beliefs · newsletter.mkt1.co
-
korrents.com
Paid advertising is not working like it used to: search traffic is falling and LinkedIn is saturated.Their words
But lately, even paid lovers can’t pretend it’s working like it used to. Search traffic is going down, LinkedIn is very saturated, and other paid channels are hard to crack. For the record, I fall into the “I love it” camp—I started my career in it. IMO, running ads has the excitement of something like day trading, but with creative assets and company money.
-
Their words
If you go beyond the basics and build out a feedback loop between organic and paid channels, paid can really start paying dividends. But these dividends won’t always show up in last-click reports. You’re going for “incrementality”: Paid lifts your other efforts in ways that aren’t directly attributable.
-
korrents.com
Paid advertising should be part of the overall marketing plan, not an isolated channel.Their words
Paid should be part of your overall marketing plan, not an isolated channel. Siloed marketers and siloed marketing don’t work; it’s the era of the Gen Marketer, remember! Paid can inform what you’re doing in other areas of marketing, and other areas can inform what you should do in paid.
19 May
Nothing matches.
Beliefs
Korrents What they believe 8 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Marketing generalists will overtake specialists on marketing teams.
I thought the majority of job posts would ask not just for basic AI skills, but also for candidates to be able to build with AI, run a team of agents, and operate as a generalist. After all, I’ve been pushing a hypothesis for over a year that marketing generalists will overtake specialists on marketing teams.
I analyzed 1,100+ marketing job posts. They’re stuck in 2023. Said 19 Oct 2026
Every marketing job post should ask for proof of AI use and give candidates rules for using AI.
Only 8% of job posts ask for proof of AI use, like examples, a portfolio, or an assignment. And only 9 companies give candidates rules for using AI when they apply. But, every job post should do both.
I analyzed 1,100+ marketing job posts. They’re stuck in 2023. Said 19 Oct 2026
Most marketing teams use AI in single-player mode, so one marketer's gains do not reach the team.
Most teams are still stuck in single-player mode with AI: Marketers are building valuable things with Claude on their own, but most of that is not shared. One marketer may get dramatically more efficient, but that doesn’t mean the team does.
Marketing teams are stuck in single-player Claude mode. Here's how to go multiplayer. Said 27 Jul 2026
Show 5 more
A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit.
OOH isn’t just an awareness play, it’s a very specific kind of awareness. A billboard only buys short, high-impact, shallow awareness, so if what you really need is deeper education, experiences, or relationship-driven recommendations, it won’t work. And if you’re pre-PMF, it’s likely not the way to figure that out.
Should you buy a billboard on a Bay Area Freeway? Said 9 Jun 2026
Paid advertising should be part of the overall marketing plan, not an isolated channel.
Paid should be part of your overall marketing plan, not an isolated channel. Siloed marketers and siloed marketing don’t work; it’s the era of the Gen Marketer, remember! Paid can inform what you’re doing in other areas of marketing, and other areas can inform what you should do in paid.
Paid isn't dead. But your playbooks need an upgrade. Said 22 May 2026
The value of paid ads often comes as incrementality that last-click reports miss.
If you go beyond the basics and build out a feedback loop between organic and paid channels, paid can really start paying dividends. But these dividends won’t always show up in last-click reports. You’re going for “incrementality”: Paid lifts your other efforts in ways that aren’t directly attributable.
Paid isn't dead. But your playbooks need an upgrade. Said 22 May 2026
Paid advertising is not working like it used to: search traffic is falling and LinkedIn is saturated.
But lately, even paid lovers can’t pretend it’s working like it used to. Search traffic is going down, LinkedIn is very saturated, and other paid channels are hard to crack. For the record, I fall into the “I love it” camp—I started my career in it. IMO, running ads has the excitement of something like day trading, but with creative assets and company money.
Paid isn't dead. But your playbooks need an upgrade. Said 22 May 2026
B2B startups would grow faster with a CMO, and marketers deserve the same seat at the table as sales leaders.
Plenty of B2B companies are growing fast without a CMO. Would they grow faster with one? I think yes, but the data can’t prove it. Do marketers deserve more senior titles and the same seat at the table as a C-level sales leader? I also think yes.
I Analyzed 100 B2B Marketing Teams with Claude Code. Here's the full report. Said 21 Apr 2026
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Where they publish
Newsletter MKT1 Newsletter Her newsletter on startup marketing
Recent
- October MKT1 Roundup 26 Oct 2026 What’s top of mind for me right now, the posts I bookmarked, MKT1 MCP updates, new marketing jobs, and what’s coming from MKT1 in 2027.
- I analyzed 1,100+ marketing job posts. They’re stuck in 2023. 19 Oct 2026 What 1,100+ job posts ask for, what should go in your job descriptions, and how to build an AI-assisted hiring process
- I analyzed 1,100+ job posts with Claude Code. Here's what B2B marketers get paid. 1 Oct 2026 B2B startup marketing salary and equity benchmarks. Plus Claude skills to explore the salary data.
Show 17 more
- September MKT1 Roundup 23 Sept 2026 For paid subscribers only. Featuring marketing things I'm thinking about, my bookmarked posts, upcoming events, and what's new on the MKT1 MCP
- Inside team MKT1's multiplayer AI setup 17 Sept 2026 2 GitHub repos, 1 MCP, 100+ skills, 30+ routines, and the “vacation test” for multiplayer AI | Part 3 of 3
- Inside the multiplayer AI setups at Mintlify, LangChain, and Buffer 2 Sept 2026 How real marketing & GTM engineering teams build context layers, skills, and agents | Part 2 of 3 in Multiplayer AI series
- 24 MCP Workflows to Bring Your GTM Stack into Claude 12 Aug 2026 Plus a recap of the MKT1 MCP Showcase, with live demos from Zapier, Framer, Softr, Attio, Airtable, Profound & Mutiny
- Marketing teams are stuck in single-player Claude mode. Here's how to go multiplayer. 27 Jul 2026 The 4 Cs framework for sharing context and skills across your team
- An inside look at Mutiny's growth engine 9 Jul 2026 Matt Ratchford is building Mutiny's marketing in public. Excerpts from his newsletter series with Emily Kramer's takeaways for B2B marketing leaders.
- How to make highway-worthy billboard creative 25 Jun 2026 A 4-step framework for B2B billboard creative, plus reviews of real billboards (Rippling, Framer, Baseten, Braintrust, ChatGPT), and a Claude skill to grade OOH creative
- Should you buy a billboard on a Bay Area Freeway? 9 Jun 2026 Watch Maya Spivak & Emily Kramer do a billboard drive by, plus everything you need to know about OOH in SF & beyond | Part 1 of 2
- Buildathon Recap: How to use the MKT1 MCP Server in Claude 29 May 2026 Full video & ready-to-use prompts from our paid-only Buildathon on 5/27
- Paid isn't dead. But your playbooks need an upgrade. 22 May 2026 The future of paid is audience-first and AI-powered (and I don't just mean ChatGPT ads)
- MKT1 Unboxing: Primer 22 May 2026 Listen now | Get 10% off an annual Primer subscription with code MKT110.
- MKT1 Buildathon: How to use our MCP in Claude 19 May 2026 Join me to explore the marketing skills in the MKT1 MCP Server on 5/27, plus other MCP updates
- The Claude Code research playbook behind my State of Marketing Reports 6 May 2026 State of Marketing Report Series Part 3 of 3 | Learnings, advice & prompts based on researching 10,000 data points
- 100 B2B startups, 100+ stats, and 14 graphs on web, social, and content 27 Apr 2026 The State of B2B Marketing Report, Part 2 of 3. Built with Claude Code.
- I Analyzed 100 B2B Marketing Teams with Claude Code. Here's the full report. 21 Apr 2026 I analyzed 100 B2B companies with Claude Code. Part 1 of a 3 part series.
- Buildathon Recap: How to build a marketing-strategy skill in Claude Code 6 Apr 2026 Full-video and FAQ
- Your website still matters. Here's what to prioritize now. 1 Apr 2026 30+ examples from B2B websites, with Casey Hill of DoWhatWorks
Link verified 31 Oct 2026. Recent items update automatically from the channel.
About the English under a post
Some people here publish in a language other than English. Where they do, this site shows a machine translation beneath the post, in this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the serif above is exactly what the person published, and it is what to quote them on. A translation can be wrong in ways that matter, especially about tone.
Only the post's own words are translated. A quoted post, a linked article and a belief on korrents.com are left in their original language.