From one piece 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) 8 beliefs, in the piece's order there
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Their words
And the percentage of those recipients sign up to become Dropbox users, and that accounts for 50% of acquisition. That is a stable, earned channel that nobody can compete with.
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Their words
Focusing on these earned channels that you own becomes the utmost priority. And if you don't have them on your growth road map, you're going to be in some really big trouble over the next year to two years because your cost of acquisition is only going to go up.
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Their words
An algorithm can give it, but algorithm can also take it away at any point and you have no control because you don't own those channels.
+ 5 more
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Their words
But to ever promise a homepage redesign or marketing site redesign in order to drive more acquisition is a failed promise that is going to be led by lots of agency money spending, uh often a million dollars plus
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Their words
If you have the overall business slowing down, your head of growth is destined to fail because the reason business is slowing down is much deeper than not having a growth team.
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korrents.com
Whether a company hires sales or growth first is decided by how it collects money, not by how big it is.Their words
It depends on how you're actually going to collect the money. If your money collection is going to happen through sales team primarily, then you absolutely should be hiring sales way before growth.
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korrents.com
A company with ten customers has no data, and a growth team cannot function without data.Their words
if you have 10 users or 10 customers, that's not data. That's a G sheet with your customers and you don't need a growth team for that.
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korrents.com
A startup does not need a growth team to start growing, because the first wave of growth has to be founder-led.Their words
I really believe that the founder led growth is not being popularized enough that you do not need growth teams until you actually can start running experiments on your user base