Elena Verna

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19 January 2025

Elena VernaKorrents 19 Jan 2025

From one piece 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) 2 beliefs, in the piece's order there

korrents.com
As search turns into an AI interface, a company with no earned acquisition channel on its roadmap is in serious trouble within one to two years.

Their words

Focusing on these earned channels that you own becomes the utmost priority. And if you don't have them on your growth road map, you're going to be in some really big trouble over the next year to two years because your cost of acquisition is only going to go up.

youtube.com
korrents.com
Industry benchmarks are a dangerous target because every company defines the underlying metric differently.

benchmarks

Their words

So, taking also any benchmark that is derived from competition and saying this is where we should be is also so dangerous because it might not even be applicable depending on how you define the metric.

youtube.com

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