Tony Fadell

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there's too many people who chase their tail and chase whatever the hottest thing is. When it's already hot, it's already too late to be in it.

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we can't get to the next level of software if we don't make the next level of hardware.

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We need to flip it. We need to absolutely flip it, and we have to say, and this is what I always wanted to do with Nest, which is I want to remove displays, and we need to have voice as the number one primary feature, and you build around voice.

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we're still going to need a display cuz sorry people, unless we're plugging it into our brain like a BCI brain computer or there's some laser thing going into our retina, we're going to need a display.

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because too many times when we're technology-led, we talk about the what. We don't talk about the why. And the why is where the storytelling is.

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Because an opinion-based thing on highly innovative, differentiated stuff, it doesn't have a model for that. There's not that stuff in there. You got to You still need the very version one to be done.

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What's proven is if you properly architect it and have co- cloud code go into certain sub segments or have cloud help you build the architecture, you modify, refine it, lock it in and say just work on these few things

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So, you know, like what's called fast fashion, we got fast software. But software, if you're going to build a real company, can't be throwaway.

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you can have an agent make code for you and it could work and it could test, but is it secure? Is it maintainable? If there's something going wrong, can you roll things back and understand what's going on?

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you should really make the press release before you you before you more or less start the project.

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the customer only sees what they see through the lens of marketing and sales, right?

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if we don't have Windows connectivity, the iPod doesn't cost $349. It costs $3,000 because you got to buy a Mac.

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You got to fail a few times till you get to till you find your way. And um and uh but that you only fail if you stop. If you keep iterating and keep going, well, then that's not failure. That's called learning.

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make the product, fix the product after you get customer feedback and then make the business which means make the margins.

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So, you have to think about the full the full thing you're trying to build not just the one piece even though that's what you might remember. You have to remember it's it's a it's a system that you're going to innovate with.

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And so, I always kind of start with okay, where's our current pain and are there new technologies to solve that pain?

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the way you get best context is by having sensors properly placed around the home that don't necessarily invade privacy, but allow you to pick up a lot of comings and goings and who's who in the room and your voice and these kinds of things.

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And when I mean micromanaging, it means micromanage the decision, not necessarily operations of doing it.

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And if you're doing a 1.0 and the world hasn't seen you, you're not going to get that from consumers, ever. You have to ship it, and you have to build the entire kind of ecosystem so those consumers see it in the fullness so that when they do the evaluation and they spend their own money, then you're getting real feedback.

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And so, if most of your decisions are going to be opinion-based decisions for a 1.0, you have to have one or two or a very, very small set of people who are in charge with making the opinion-based decisions