From one piece Stop planning for 2027: how OpenAI builds product 90 days at a time | Tara Sesha and Nan Yu (OpenAI) (Lenny & Friends Summit, San Francisco, 10 September 2026) 11 beliefs, in the piece's order there
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the existence of voice like changed the game like it is such an intuitive interface for so many people.
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of course you should be in direct contact with your users.
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The usual PM craft still applies, but testing things empirically and moving faster matter more than ever.Their words
all the usual stuff still applies except the importance of testing things empirically and moving faster has only increased.
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When an agent acts semi-autonomously, a user must be able to predict at any point what a feature will probably do.Their words
now if the you know agent is doing things semi-autonomously like you actually really need to make sure that at any given point a user can like predict what is probably going to happen with a feature or a primitive that you're introducing.
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maybe it is appropriate to plan you know many many months out but I think it involves understanding like the pace of the market you're in
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Building exactly for today means being left behind; the ideal horizon is two to three months.Their words
and then at the same time if you build exactly for today you're going to get left behind. So it's like I constantly repeat this but it's like two to three months out.
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For a product person working with AI research, learning to write good evals is the most important thing.Their words
learning how to write good evals and writing evals as much as possible is like the most important thing
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Beyond user empathy and systems thinking, building agents needs a relentlessness to try things and keep iterating.Their words
the third thing that you just really need in addition to user empathy and systems thinking is like a relentlessness to like try it out and keep iterating
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there there are philosophical things one could have and opine on in this topic but to me there are just so many practical product considerations like the use case matters so much in deciding this.
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probably most importantly in this era is this aiming for 2 to 3 months of like where the models will be rather than being overly anchored in the present or being overly like futuristic and unusable.
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there's a lot of like theorizing that one can do before you ship something but nothing compares to like the actual empirical evidence of seeing users try it, use it, and then iterating from there.