Tamar Yehoshua
Chief Product and AI Officer at Atlassian; previously President of Product and Technology at Glean, Chief Product Officer at Slack, and a VP leading product and engineering for Google Search.
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What they believe
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Product roles in the AI era are not only overlapping; they are expanding.
As we said, the roles are overlapping, but they are also expanding.
youtube.comSaid 10 Sept 2026This on korrents
The bold line is korrents’ wording; the quote is theirs. These one: what they wrote before what they said aloud, one per source, newest first.
Beliefs
Korrents What they believe 13 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Product roles in the AI era are not only overlapping; they are expanding.
As we said, the roles are overlapping, but they are also expanding.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
The AI builder is a real job: some startups now hire builders instead of product managers or designers.
And the AI builder job is real. There are startups that are not hiring PMs or not hiring designers. They are hiring builders.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
A product manager's job is the same as it always was: finding product-market fit and building products people love.
So the job of a PM is really the same as it always was. What is your job? It's to find product market fit. It's to build products that people love.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
Show 10 more
Nobody can stay on top of every AI tool, so judge them by what works for your customers rather than by what is said on X.
And the answer is you don't. So, I don't think anybody could. But the tip is that everything that you read on X, don't believe. You have to figure out what's actually working for your customers.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
Product managers no longer need to take meeting notes, chase action items or tell go-to-market teams when things launch, because tools do that now.
Well the PM used to be the person taking notes in meetings, following up on action items, communicating with go to market when things are going to launch. They don't have to do that anymore. We have tools that can do that.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
Whether a product manager should write code or steer the team depends on the type of product and the phase it is in.
So we've done a bunch of experiments. We've organized teams in different ways, measured outputs, and the answer that we have come to is it depends. It depends what type of product it is. It depends on what phase in the product it is.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
Product managers should build an agent to write their weekly reports instead of writing them by hand.
I hope most of you are not writing weekly reports by hand anymore. And if you are, you probably don't want to admit it, but please go and write build an agent to do it.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
The right environment for prototyping is key to getting a prototype into engineers' hands faster.
So having the right environment for prototyping is key of getting it faster into the engineers hands.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
AI tools for product work only work if they understand the organisation's context.
And all of this works if all the AI tools understand the context of your organization.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
A large company should help its existing product managers become AI-native rather than only hiring people who already are.
When I talk to people at startups, they tell me hire people that are AI native. Well, we have a lot of PMs already who are amazing PMs at Atlassian. So, we want them to become AI native.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
An AI-skills index should guide development and not be the career ladder, which is about outcomes for customers.
And this is not a ladder. This is for development. So that you have a northstar on the skills that you need to be developing because of course this changes all the time. The ladder is about outcomes and what you produce for your customer.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
Probably nobody has yet figured out how to measure the outcomes of AI-assisted product work.
I'll be honest, we haven't figured it out. I don't think anyone has figured it out.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
This is probably the best time to be a product manager, and product managers will probably still be here ten years from now.
I think this is the best time in the world to be a PM. I think it's super exciting. I am an optimist and I think we'll all be here 10 years from now.
Roles aren't converging—they're expanding | Tamar Yehoshua (Atlassian CPO) (Lenny & Friends Summit, San Francisco, 10 September 2026) Said 10 Sept 2026
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Where they publish
Newsletter Practical Intelligence Her newsletter, Conversations with Tamar; last post April 2025.
Open tamaryehoshua.substack.com
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Link verified 1 Oct 2026.
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