Shane Parrish
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22 October
Your past explains you, but it doesn't excuse you. "I was last to be picked on every sports team. I was chubby, covered in rashes and acne growing up. I think I was counted out, an outcast. "I think your past explains you, but it does not excuse you, and so I do make an active effort every day not to let how I was brought up and everything in my past be an excuse for behavior, because I meet a lot of people who do." "How many people have you met who are just complete assholes and who are dicks and who are rude, and they don't value your time? And then they'll tell you, "Oh, w- what I've gone… Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
21 October
“The most valuable asset in any business is distribution.” @RyanSerhant argues: "You can have the greatest product of all time; if no one knows about it and no one buys it, you have an unknown product that does not sell, and that is a bankrupt business." Are you pushing or pulling? "When you buy advertising, you are pushing your message onto people, and that’s a push message, and you have to do that over and over and over and over and over before people pay attention. Social and the power of PR is pull, and so we were able to pull people into our stories day in and day out." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
20 October
Ego kills more deals than anything. "People put themselves first all the time. People have much, much, much higher senses of self than the world does, and everyone wants to win." Serhant says he tries to over-communicate, treat people warmly, and keep ego out of the center of a negotiation. "When you are dealing with massive ego, you partner with them, you kudos them to death, you kill them with honey, right?" "If they win, by default, that means you won too. So you play for the other side to win at all times, and then you get to laugh all the way to the top of the charts and to the bank." "K… Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… Why don't people follow up? "They give up, man." "Giving up is so easy. So easy to give up. Giving up is so easy. Quitting is so easy." "Trying is so much harder, but it's also free." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
19 October
7 years ago today, a self-published book inspired by Charlie Munger made the Wall Street Journal bestseller list. "If you’re willing to embarrass yourself, you make more money every time by far." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… This is a crazy story about following up. Ryan got ignored for 5 years, but he kept following up and eventually sold him over $100M in real estate. Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
18 October
One of our favorite annual traditions in October is to go to the grocery store and load up one shopping cart for the food bank. The kids pick everything and try to pile more on then the previous year. It always sparks the most interesting conversations on the way home. "Ego kills more deals than anything." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
17 October
Time is your greatest asset. "If you had a thousand dollars in your pocket and someone took out five and ran away, you wouldn’t then say, “Hey, hey, here’s the rest, right?” @RyanSerhant told me that's often what we do with our time. "You have a bad phone call for five minutes, someone pisses you off, and you give them the rest of that money. You're like, "You know what? Here you go. You should take it." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
16 October
"Winning is getting what we want, which often includes assisting others in getting what they want." – Gerry Spence Act like your future self. "Don't act like the person you used to be. Act like the person you're gonna become. And I promise you that mental mind shift alone will carry you forward." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… .@RyanSerhant told me the wealthiest people talk like optimists and prepare like pessimists. "They’re always thinking about what could go wrong internally while planning publicly where everything’s going to go right." It’s a healthy fear. They’re “always preparing for what could go wrong so that in the moment that something goes wrong, they can be opportunistic.” They don’t just prepare to survive the worst. They prepare to profit from it. Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… optimism
15 October
There might be no better sales insight than this one. "People don't want to be sold, but they love shopping." Quoting @shaneparrish Ryan Serhant explains the art of the sale. "People don't want to be sold, but they love shopping." "I see a lot of people who are terrible at sales are trying to sell me the bed and they try to sell me the bed that I can then go and have a dream in. And that is not how you do it. You sell the dream… Ryan Serhant on how he'd build a brand from zero Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… Ryan Serhant explains the art of the sale. "People don't want to be sold, but they love shopping." "I see a lot of people who are terrible at sales are trying to sell me the bed and they try to sell me the bed that I can then go and have a dream in. And that is not how you do it. You sell the dream first, bed second." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
14 October
According to David Ogilvy, this is the most successful ad he ever wrote. "if you ask which of my advertisements has been the most successful, I will answer without hesitation that it was the first ad I wrote for industrial development in Puerto Rico." "It won no awards for ‘creativity’ but it persuaded scores of manufacturers to start factories in that poverty-stricken island." creativity
The power of walking away. "People want what they can't have. And when you surprise them, like in war, they don't know what to do and it makes them double down their focus on you." Ryan Serhant got ghosted on a date. Then used the exact same move to get cast on Million Dollar Listing. Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… Treat your time like money. I loved this concept of a “bank of time” from my conversation with @RyanSerhant Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11… + 1 more Ryan Serhant explains the art of following up. There are 3 F's. 1. Follow up 2. Follow through 3. Follow back "Follow up forever. Until people buy, die, or don't want to work with you." Quoting @shaneparrish My guest today is @RyanSerhant, founder of SERHANT and star of Netflix’s Owning Manhattan. We talk about the psychology of getting noticed, earning trust, and becoming the person people choose. 00:00 Intro 02:19 Get Chosen Before You’re Established 10:03 Why Sellers Should Take Acting Classes 11:11…
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