Robert Cialdini
Social psychologist who researches what leads people to say yes to requests; author of Influence and Pre-Suasion, which have sold more than 10 million copies in 48 languages.
Robert Cialdini did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
What they believe
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Communicators should stop showcasing people behaving badly and instead feature the many acting responsibly
First, communicators must stop highlighting accounts and images of undesirable behaviors on the part of some citizens: exercisers crowding hiking paths, revelers packing bars and beaches—many without face masks. Instead, they ought to be featuring the many more of us who are doing the opposite and acting thoughtfully on behalf of the larger community.
influenceatwork.comSaid c. 2020This on korrents
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People can use pre-suasion on themselves to achieve personal goals
A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals.
influenceatwork.comSaid 10 Jan 2017This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
Beliefs
Korrents What they believe 6 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Communicators should stop showcasing people behaving badly and instead feature the many acting responsibly
First, communicators must stop highlighting accounts and images of undesirable behaviors on the part of some citizens: exercisers crowding hiking paths, revelers packing bars and beaches—many without face masks. Instead, they ought to be featuring the many more of us who are doing the opposite and acting thoughtfully on behalf of the larger community.
Advice for Reducing Undesirable COVID-19 Behaviors Said c. 2020
Bemoaning an undesirable activity as frequent is a big mistake well-meaning communicators often make
The wording contained a mistake, a big mistake, often made by well-meaning communicators. To mobilize the public against an undesirable activity, they bemoan it as regrettably frequent.
Advice for Reducing Undesirable COVID-19 Behaviors Said c. 2020
Communicated social disapproval is enormously influential in directing human conduct
The one I highlighted is communicated social disapproval, which I believe is enormously influential in directing human conduct.
Advice for Reducing Undesirable COVID-19 Behaviors Said c. 2020
Show 3 more
People can use pre-suasion on themselves to achieve personal goals
A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals.
A Happier You in 2017 Said 10 Jan 2017
Paying more attention to what is present than to what is absent is often a mistake, since absence can matter
The second solution requires us to overcome a standard human bias—the tendency to pay greater attention to the presence of consequential things in our lives than to the absence of such things. In many situations, this is a mistake, as the lack of something can be tellingly important.
A Happier You in 2017 Said 10 Jan 2017
Recognising varied small daily joys makes a gratitude practice more interesting and easier to keep up
This kind of search for and recognition of the many small joys in our lives—that will differ from day to day—makes the process more interesting (and fun, actually), which makes us more likely to stick with it.
A Happier You in 2017 Said 10 Jan 2017
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Where they publish
Site cialdini.com Cialdini Institute site
The Cialdini Institute: his principles of persuasion, books, training and speaking.
Link verified 3 Oct 2026.
Blog influenceatwork.com Influence at Work blog; newest post in the feed is from March 2020
Short essays on persuasion and pre-suasion, and the "Cialdini Asks" interview series with other researchers.
Link verified 3 Oct 2026.
x.com @RobertCialdini Posts on influence and persuasion
About the English under a post
Some people here publish in a language other than English. Where they do, this site shows a machine translation beneath the post, in this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the serif above is exactly what the person published, and it is what to quote them on. A translation can be wrong in ways that matter, especially about tone.
Only the post's own words are translated. A quoted post, a linked article and a belief on korrents.com are left in their original language.