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Writer on happiness, habits and human nature. Author of The Happiness Project, Better Than Before and The Four Tendencies, and host of the Happier with Gretchen Rubin podcast.

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  An idea stated in a more fluent or rhyming form seems more true or persuasive than the same idea stated plainly.

  Their words

  An idea expressed in rhyme seems more convincing, which is why "Haste makes waste" is more compelling than "Hurrying fosters error."

  How to Tackle a Nagging Task: Power Hour!gretchenrubin.com

Writes Don't Worry About the Vase, a near-daily account of what is happening in AI and what they think it means. Former Magic: the Gathering pro and trader; unusually willing to put a number on a belief and to grade their own past calls.

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  People respond to how a price or message is framed, not just its underlying value, so communication needs to meet them at their level.

  Their words

  People are simple creatures, you have to talk to them on their level sometimes.

  Claude Mythos 5.1 and Fable 5.1: Capabilitiesthezvi.substack.com

Creator of Ruby on Rails, CTO of 37signals, and creator of Omarchy.

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  A productivity improvement means fewer people doing the same job, and that should be said plainly by the people defending it as good.

  Their words

  This is very important because in the abstract, I think everyone says, "Yay, productivity. That's good." What did you think, this was all just vibes? No. Productivity means fewer people to do the same number or the same job. Now, the amount of job you want done may increase, and therefore you get more people, but it also may not.

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Co-founded Neuralink and founded Science Corp, which is building a retinal implant; writes about neural interfaces and biology.

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  The brain is very literally a computer, and so is the universe -- this is not a metaphor.

  Their words

  Like, the brain very literally, very clearly, plainly is a computer in in my understanding of the world. I also view the universe generally as a computer.

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Co-founder and CEO of OpenAI; previously president of Y Combinator.

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  Y Combinator's much-mocked insistence that founders move to San Francisco was, in hindsight, plainly correct.

  startups

  Their words

  it used to be very heretical that YC told people they had to move to San Francisco. And looking back, it was clearly right.

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Co-founder of Microsoft and of the Gates Foundation. Writes Gates Notes on global health, energy and climate, and on whatever they have been reading.

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  Remarkably Bright Creatures

  Their words

  I think anyone who enjoys fiction would enjoy this book, but it’s a must-read for people who grew up in Western Washington like I did.

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Astrophysicist at Barnard College; wrote Black Hole Blues and How the Universe Got Its Spots, and directs sciences at Pioneer Works.

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  Looking for aliens who build things is a failure of imagination: the long-lived species we know of do not manipulate their environment at all.

  Their words

  So I think we’re very attached to imagining creatures like us, that manipulate technology, and I think we have to be way more imaginative if we’re going to really take seriously life in the universe.

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Historian at Stanford and the Hoover Institution; wrote Milton Friedman: The Last Conservative and Goddess of the Market, on Ayn Rand.

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  A genuinely original thought is nearly impossible, because everyone is born into traditions of thinking that most people never notice, let alone question.

  Their words

  So I do think it's really hard to have an original thought. We are social creatures. We encounter the same situations again and again. And so it's really hard. You're born into these traditions of thinking and being and knowing. And most people are never going to question them, and most people are never going to become aware of them.

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Astrophysicist at the University of Rochester; works on the search for life elsewhere and wrote The Little Book of Aliens and Light of the Stars.

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  The many-worlds interpretation invents infinitely many unobservable universes to avoid what quantum mechanics is plainly saying: that measurement matters.

  Their words

  Many of them try to pretend the measurement problem isn't there. Go to enormous lengths like the many-worlds interpretation, literally inventing an infinite number of unobservable parallel universes to avoid the thing that quantum mechanics is telling them, which is that measurements matter.

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Designer, architect and scientist, who led the Mediated Matter group at MIT and founded OXMAN, a company that builds products in collaboration with living organisms.

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  Genetic modification is not one ethical question: a silkworm must never be modified, and bacteria are not in the same ethical range at all.

  Their words

  With silkworms, absolutely let's not modify it genetically. Let's not modify it genetically. And then some. Because why did we get there to begin with 4,000 years ago in the Silk Road? And we should never get to a point where we evolve life for the service of mankind at the risk of these wonderful creatures across the across the kingdom of life. I don't think about the same kind of ethical range when I think about bacteria.

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