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Graphic designer and type designer, who created the original Macintosh icons and typefaces at Apple from 1982 and has since designed interface graphics for NeXT, Microsoft, Facebook and Pinterest.

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  Design is about making things meaningful and memorable: get the idea right and the form follows from it.

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  always focus on making things meaningful and memorable. And I think the heart of that is have a good idea and then the form will follow.

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Investing columnist for The Wall Street Journal and editor of the revised edition of Benjamin Graham's The Intelligent Investor.

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  Risk & Reward

  Their words

  Carlson, author of the aptly named blog A Wealth of Common Sense, brings a similar approach to this book. While much of it might seem familiar to sophisticated readers, Carlson's clean and clear use of data — both in charts and text — makes basic points memorable.

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Founder and chief executive of Superhuman, the email client; previously founder of Rapportive, which he sold to LinkedIn; a professional game designer before that.

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  The best-known brands each stand for one clear thing, so a startup has to occupy a position that is unique, still available, and a reinforcement of its product strategy.

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  And it struck me how the most well-known brands have stood for one clear thing. Like they have a clear position. And so in order for superhuman to be memorable, I believed that we needed to occupy a clear position that was unique and which was available and which reinforced our product strategy.

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Founded CD Baby in 1998 and sold it in 2008, giving the proceeds to a charitable trust for music education. Since then a writer and speaker: five books and 550+ articles, published first at sive.rs, which they hand-code and keep free of advertising.

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  You Can Negotiate Anything

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  Everything is negotiable. Challenge authority. You have the power in any situation. This is how to realize it and use it. A must-read classic from 1980 from a master negotiator. My notes here aren’t enough because the little book is filled with so many memorable stories — examples of great day-to-day moments of negotiation that will stick in your head for when you need them. (I especially loved…

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Software engineer who writes the blog Made of Bugs about performance, debugging and understanding computer systems. Previously worked at Anthropic on interpretability, at Stripe on Sorbet, and at Ksplice.

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  First Man

  Their words

  I enjoyed it, and it got at more of Armstrong's personal story than I have seen elsewhere, but it was not especially memorable for me.

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Art critic, broadcaster and author; wrote on art for The Independent and The Sunday Telegraph and presents BBC art documentaries. Author of Caravaggio: A Life Sacred and Profane.

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  Night Studio: A Memoir of Philip Guston

  Their words

  This is a brilliant piece of social history. It's a daughter's expression of love for her father, even though it was a complicated love. I think it's a very memorable portrait of a particular painter. She relates his work to his life, to his fathering, and regrets the toll taken on him by the rather damaging macho culture of the male artists of the New York School, who seemed to have felt obliged to drink at least a bottle of whiskey and smoke five packets of Camel no-filter cigarettes every day. It's amazing that he lived as long as he did, given that he died in his mid-sixties.

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