Nickey Skarstad
Product leader: director of product at Etsy, product lead at Shopify and at Airbnb (Experiences), VP of Product at The Wing, and a director of product at Duolingo when she spoke to Lenny's Podcast in 2022; writes the newsletter Dear Builders.
Nickey Skarstad did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
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What they believe
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As AI models' capabilities converge, the model itself is becoming less of a differentiator.
And let's be real: we're reaching the point where the actual AI models are becoming commoditized. GPT-4, Claude 3, Gemini, DeepSeek … they're all impressive, and they're all getting better at roughly the same rate. As capabilities converge, the tech itself becomes less of a differentiator.
dearbuilders.comSaid 3 Apr 2025This on korrents
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Social platforms like Instagram and Facebook optimized for engagement and ad revenue rather than friendship.
This transformation hasn't happened by accident. The business models of platforms like Instagram and Facebook depend on engagement and ad revenue, not on the quality of your friendships. And so gradually, they've optimized for content that drives monetization and engagement, not connection.
dearbuilders.comSaid 27 Mar 2025This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
Feed
As its own page →Hiding
27 October
29 September
3 April 2025
From one piece Your AI Is too smart for normal people ☠️ 2 beliefs · dearbuilders.com
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korrents.com
The winners in AI will be those with the most intuitive user experiences, not the cleverest algorithms.Their words
The winners in the AI race won't necessarily be those with the cleverest algorithms, but those who create the most intuitive, empowering user experiences. They'll be the ones who make advanced technology feel natural, even obvious.
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korrents.com
As AI models' capabilities converge, the model itself is becoming less of a differentiator.Their words
And let's be real: we're reaching the point where the actual AI models are becoming commoditized. GPT-4, Claude 3, Gemini, DeepSeek … they're all impressive, and they're all getting better at roughly the same rate. As capabilities converge, the tech itself becomes less of a differentiator.
27 March 2025
From one piece If NOT friend, why friend shaped? 2 beliefs · dearbuilders.com
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Their words
I believe we're still in the early stages of this market. Just as wellness evolved from simple meditation apps to sophisticated ecosystems blending digital and physical experiences, friend-tech will mature beyond simple matchmaking to more nuanced approaches. Here's what I'm watching for: Hybrid models: The most promising solutions will blend digital connection with IRL experiences, recognizing that technology works best as a bridge to human contact, not a replacement.
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korrents.com
Social platforms like Instagram and Facebook optimized for engagement and ad revenue rather than friendship.Their words
This transformation hasn't happened by accident. The business models of platforms like Instagram and Facebook depend on engagement and ad revenue, not on the quality of your friendships. And so gradually, they've optimized for content that drives monetization and engagement, not connection.
6 March 2025
31 January 2025
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Their words
Every time you tightly couple your system to a specific model's patterns, you're accumulating technical debt that will cost you later. Don’t optimize dev speed at the expense of operational flexibility.
21 January 2025
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korrents.com
Products that win long-term help users exercise agency rather than relying on addiction mechanisms.Their words
Your job isn't just shipping features, it's understanding how those features shape human behavior. The products that truly win long-term aren't the ones with the most sophisticated addiction mechanisms. They're the ones that help users exercise agency and become who they want to be.
8 January 2025
12 December 2024
5 December 2024
26 November 2024
21 November 2024
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korrents.com
Treating a product's community as genuine partners avoids revolts and builds a better product.Their words
Remember: Your community's success is your success. When you treat them as genuine partners in your product's evolution, you not only avoid the revolts—you build something far better than you could have alone.
12 November 2024
4 November 2024
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korrents.com
Building trust at work strategically is one of the most important things for a career, and few people do it.Their words
What's wild, though – after years operating at top growth-stage companies, I rarely see people approach building trust strategically - even though it’s one of the most important things they can do for their career.
1 May 2024
Nothing matches.
Beliefs
Korrents What they believe 10 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
As AI models' capabilities converge, the model itself is becoming less of a differentiator.
And let's be real: we're reaching the point where the actual AI models are becoming commoditized. GPT-4, Claude 3, Gemini, DeepSeek … they're all impressive, and they're all getting better at roughly the same rate. As capabilities converge, the tech itself becomes less of a differentiator.
Your AI Is too smart for normal people ☠️ Said 3 Apr 2025
The winners in AI will be those with the most intuitive user experiences, not the cleverest algorithms.
The winners in the AI race won't necessarily be those with the cleverest algorithms, but those who create the most intuitive, empowering user experiences. They'll be the ones who make advanced technology feel natural, even obvious.
Your AI Is too smart for normal people ☠️ Said 3 Apr 2025
Social platforms like Instagram and Facebook optimized for engagement and ad revenue rather than friendship.
This transformation hasn't happened by accident. The business models of platforms like Instagram and Facebook depend on engagement and ad revenue, not on the quality of your friendships. And so gradually, they've optimized for content that drives monetization and engagement, not connection.
If NOT friend, why friend shaped? Said 27 Mar 2025
Show 7 more
Friend-tech will mature into hybrid products that use technology as a bridge to in-person connection, not a replacement.
I believe we're still in the early stages of this market. Just as wellness evolved from simple meditation apps to sophisticated ecosystems blending digital and physical experiences, friend-tech will mature beyond simple matchmaking to more nuanced approaches. Here's what I'm watching for: Hybrid models: The most promising solutions will blend digital connection with IRL experiences, recognizing that technology works best as a bridge to human contact, not a replacement.
If NOT friend, why friend shaped? Said 27 Mar 2025
Tightly coupling a product to one AI model's patterns is technical debt.
Every time you tightly couple your system to a specific model's patterns, you're accumulating technical debt that will cost you later. Don’t optimize dev speed at the expense of operational flexibility.
Date the models before you commit Said 31 Jan 2025
Products that win long-term help users exercise agency rather than relying on addiction mechanisms.
Your job isn't just shipping features, it's understanding how those features shape human behavior. The products that truly win long-term aren't the ones with the most sophisticated addiction mechanisms. They're the ones that help users exercise agency and become who they want to be.
Why every product is becoming a game Said 21 Jan 2025
Treating a product's community as genuine partners avoids revolts and builds a better product.
Remember: Your community's success is your success. When you treat them as genuine partners in your product's evolution, you not only avoid the revolts—you build something far better than you could have alone.
The high cost of ignoring your community Said 21 Nov 2024
Building trust at work strategically is one of the most important things for a career, and few people do it.
What's wild, though – after years operating at top growth-stage companies, I rarely see people approach building trust strategically - even though it’s one of the most important things they can do for their career.
Charging your trust battery at work 🔋 Said 4 Nov 2024
Personal taste is what will make products stand out in the increasing sameness of the internet.
Your taste comes into play in this brave new world, because it is what will help you build products that stand out in the increasing sameness of the Internet. We will notice people and products that break through the monoculture.
Why your personal taste matters more than ever Said 27 Feb 2024
Duolingo's product experience keeps improving because of its culture of dogfooding.
Someone recently asked me why Duolingo has such an incredible product experience (in their words: “that continues to get better”) and my quick answer was pretty simple. Duolingo has a strong culture of dogfooding.
How to create a culture of dogfooding Said 2 Jan 2024
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Where they publish
Newsletter Dear Builders, Her newsletter for product builders
Recent
- The best design is the kind nobody notices 27 Oct 2026 Nichole Rouillac, the designer behind the Skylight Buddy, on building hardware for real kids and families, and how kids LOVE buttons
- “Taste is scar tissue” 29 Sept 2026 How Duolingo’s chief narrative designer masters his craft
- Your AI Is too smart for normal people ☠️ 3 Apr 2025 Why investing in your UX is the only way to help your product cross the chasm
Show 17 more
- If NOT friend, why friend shaped? 27 Mar 2025 The rise of "friend-tech" via the loneliness epidemic
- Get in loser, we're going SNARFing! 6 Mar 2025 Stakes, Novelty, Anger, Retention, and Fear - the hidden framework reshaping the products you use everyday
- Date the models before you commit 31 Jan 2025 Why the smartest builders are keeping their AI integrations flexible
- Why every product is becoming a game 21 Jan 2025 The Dopamine Industrial Complex™️ and how the science of addiction is reshaping product strategy
- 📣 I made a bot that will hype your performance at work 8 Jan 2025 Use it to help you get over the ICK of creating visibility for your own work
- 🔍 Product Review: Libby app 12 Dec 2024 How a free app could save public libraries (and make reading cool again)
- Stop reading business books (sometimes) 📚 5 Dec 2024 The surprising link between reading fiction and innovation
- 🔎 Product Review: Yuka mobile app 26 Nov 2024 How "Making America Healthy Again" will create a new category of apps (and make the Yuka app a cash cow)
- The high cost of ignoring your community 21 Nov 2024 Lessons from Poshmark’s fee changes and how to turn community trust into your greatest asset
- Your AI is powerful. But will your mom use it? 12 Nov 2024 Inside the products winning the AI race through brilliant UX
- Charging your trust battery at work 🔋 4 Nov 2024 The uncomfy truth about why some people get autonomy, cool projects, and promotions (while others don't)
- 🔎 Product Review: James Clear’s Atoms 1 May 2024 Why launch momentum doesn't always equal sustainable growth
- Why your personal taste matters more than ever 27 Feb 2024 And how to channel it to stay relevant during the AI revolution
- How to create a great product? CONSUME 🥣 1 Feb 2024 The simplest task to level up your product sense
- Unlock your next career level 24 Jan 2024 Apply these principles and get promoted in 2024
- How to lead a team through a change of course 18 Jan 2024 And other musings on the career-version of the hero's journey
- How to create a culture of dogfooding 2 Jan 2024 And why it's one of the most important things you'll do this year
Link verified 31 Oct 2026. Recent items update automatically from the channel.
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