Marty Cagan
Founder of the Silicon Valley Product Group; wrote Inspired, Empowered and Transformed on how product organisations work.
Marty Cagan did not write this page. What is this?
It collects the places they publish and what they have said there, each linked to the source. They have no account here. Is this you? Claim it, correct it, or ask us to remove it from ppll.
Where they publish
Blog Silicon Valley Product Group The SVPG blog. Has a feed; the card shows only his own posts.
Recent
- Strong Opinions, Loosely Held 11 Sept 2026 Note: This is the narrative version of a keynote talk for the Lenny & Friends Summit. Recently I was asked a question that I haven’t been able to get out of my head: “In light of all that has changed, what are the thing…
- A Fresh Definition of The Product Role 10 Aug 2026 I’m just guessing here, but I’d say over the years I’ve seen at least one hundred different definitions of the product role (i.e. product manager/product owner). I’m pretty sure that anyone reading this would have seen…
- The AI Productivity Paradox 23 Jul 2026 We’ve been writing a lot lately about product teams that are clearly leveraging AI to deliver faster, yet their outcomes are not improving. Today, this phenomenon, known as the “AI Productivity Paradox,” has been recogn…
Show 11 more
- Great Products, Bad Companies 30 Jun 2026 I have long argued that great products are what powers great companies. And while I still believe that great products are necessary for great companies, it’s become quite clear over the years that great products are not…
- Build To Learn FAQ 27 Apr 2026 In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known as product discovery) versus building to earn (known…
- Build to Learn vs Build to Earn 16 Apr 2026 We have long argued that there have always been at least two major ways to develop product. The most common way, even today in the age of AI, is the project model, which is all about output. This is where stakeholders o…
- Commercial vs Internal Products 9 Apr 2026 Internal Products Are Hard; Commercial Products Are Harder We have spent a lot of time trying to convince product people and especially product leaders of the importance of internal products. We’re talking about service…
- Product Coaching and AI 4 Feb 2026 This article represents a significant change to what we have been advocating for the past two decades. But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been g…
- The Product Model at Google 19 Dec 2025 By Marty Cagan and Elias Lieberich Marty’s Note: Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon. In this article, we hope to do the same by describing how the product mo…
- Prototypes vs Products 7 Nov 2025 Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not t…
- Forward Deployed Engineers 17 Sept 2025 Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not t…
- The Purpose of Prototypes 12 Sept 2025 Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not t…
- Product Leadership Archetypes 27 Aug 2025 Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership. If you haven’t yet listened to this interview, I would strongly encou…
- Build vs Buy in the Age of AI 19 Aug 2025 One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to traditional IT, as well as to every product team. There…
Link verified 20 Sept 2026. Recent items update automatically from the channel.
Beliefs
Korrents What they believe 3 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
The product role remains essential in the AI era, whatever the tools become.
Ben’s article serves as a great reminder of why the product role is so essential, and is likely to remain essential.
A Fresh Definition of The Product Role Said 10 Aug 2026
Cheap delivery turned the roadmap-of-features model into a feature factory that produces bad products faster.
Much of the product world now recognizes the project model as a turbo-charged feature factory, capable of producing more bad products, faster, than ever before.
Build to Learn vs Build to Earn Said 16 Apr 2026
The real bottleneck in product work is discovering a solution worth building, not building it.
Now, it’s clear that the real bottleneck is in discovering a solution that’s worth building.
Build to Learn vs Build to Earn Said 16 Apr 2026
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Feed
As its own page →Hiding
11 September
10 August
-
Their words
Ben’s article serves as a great reminder of why the product role is so essential, and is likely to remain essential.
23 July
30 June
27 April
16 April
From one piece Build to Learn vs Build to Earn 2 beliefs · svpg.com
-
korrents.com
The real bottleneck in product work is discovering a solution worth building, not building it.Their words
Now, it’s clear that the real bottleneck is in discovering a solution that’s worth building.
-
korrents.com
Cheap delivery turned the roadmap-of-features model into a feature factory that produces bad products faster.Their words
Much of the product world now recognizes the project model as a turbo-charged feature factory, capable of producing more bad products, faster, than ever before.
9 April
4 February
19 December 2025
7 November 2025
17 September 2025
12 September 2025
27 August 2025
19 August 2025
Nothing matches.
About the English under a post
Some people here publish in a language other than English. Where they do, this site shows a machine translation beneath the post, in this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the serif above is exactly what the person published, and it is what to quote them on. A translation can be wrong in ways that matter, especially about tone.
Only the post's own words are translated. A quoted post, a linked article and a belief on korrents.com are left in their original language.