Luke Wroblewski
Product designer and entrepreneur; author of Mobile First and Web Form Design; formerly a product director at Google; now building AI products.
Luke Wroblewski did not write this page. What is this?
It collects the places they publish and what they have said there, each linked to the source. They have no account here. Is this you? Claim it, correct it, or ask us to remove it from ppll.
Where they publish
Blog lukew.com Short, frequent posts on product design and AI products, since 1996.
Recent
- AI Agents and Layers of Abstraction 31 Aug 2026 Last year, I walked through the evolution of AI products to date starting with AI models behind the scenes and ending with an assertion that "the inevitable next step is for AI models to collaborate and interact to get…
- Little Bits of Intelligence 27 Aug 2026 Big AI models like ChatGPT and Claude get all the attention, but the continually increasing amount of fast, low cost models means today's software can embed little bits of intelligence anywhere they're needed. And when…
- Ask LukeW: A New Retrieval System 17 Aug 2026 The Ask LukeW feature on my Web site has been answering people's product design questions using my writings, talks, images, and videos for over three years. During that time, I've seen people ask lots of different kinds…
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- Object-Centric Image Editing in Reve 1 Jul 2026 A few years ago I wrote about the upcoming shift from canvas-centric image and video editing tools to object-centric ones. At the time it was mostly early demos and research projects hinting at what object-centric editi…
- The AI Steering Layer 24 Jun 2026 Large scale AI models can produce an innumerable variety of output (text, images, code). In most applications, though, teams want very specific output aligned with brand, design, and coding guidelines. An intentional st…
- Scale Your Superpowers, Not Your Job Titles 18 Jun 2026 There's a growing sentiment that AI lets you do everyone else's job: designers picking up Claude Code, developers spinning up Figma Make. But maybe the most interesting question isn't "what other jobs can I take on?" bu…
- Collaborative Steering 18 May 2026 Today, AI tools are mostly solo sports. Developers write more code. Designers create more images. PMs crank out more docs. That's cool... but it's more cool to work together. So how does that work with AI? Many AI-drive…
- Mockups Were Never the Hard Part 11 May 2026 With AI, anyone on a team can generate mockups in minutes. That was never the hard part. The difficult work is, and always has been, maintaining coherency and intention across a product so it works for people, not the o…
- Design Futures Assembly 5 May 2026 About a hundred senior designers and leaders from AI labs, big tech companies, and startups got together in San Francisco last week for the Design Futures Assembly. The public conversation about AI and design tends to l…
- Finally, the Handoff is Dead 30 Apr 2026 The designer/developer handoff has been with us for years. And even though today's AI tools are dramatically increasing everyone's output, the walls between disciplines haven't changed. So now we're throwing more stuff…
- Podcast: Agents, Interfaces, and More 24 Apr 2026 I recently sat down with Mark Swaine on the UX Institute podcast to talk about where interfaces are heading, what's changing for designers, and why most of the software we use today is still kind of crappy. Here's some…
- The New Designer/Developer Collaboration 15 Apr 2026 There's lots of ways to build a website. Most of them involve designers working in one tool, developers working in another, and a painful handoff process somewhere in between. We recently used Intent to design, build an…
- Should Designers "Code"? 7 Apr 2026 There's a question that never goes away in design: should designers code? My answer has always been yes. But for a decade or so, the complexity of front-end development made it impractical for most. Thankfully, AI codin…
- Consistent Character Maker Update 17 Mar 2026 A couple months ago, I wrote about how design tools are the new design deliverables and built the LukeW Character Maker to illustrate the idea. Since then, people have made over 4,500 characters and I regularly get aske…
- Durable Patterns in AI Product Design 12 Mar 2026 In my recent Designing AI Products talk, I outlined several of the lessons we've learned building AI-native companies over the past four years. Specifically the patterns that keep proving durable as we speed-run through…
Link verified 6 Sept 2026. Recent items update automatically from the channel.
Beliefs
Korrents What they believe 10 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Software now needs a steering layer between the tools and the codebase, so that AI output stays aligned with brand, design and coding guidelines.
An intentional steering layer can not only help but is increasingly needed in software today.
The AI Steering Layer Said 24 Jun 2026
Without the handoff, everyone builds: designer, developer and product manager can all work in the codebase at once, and that changes everything.
But without the handoff, everyone builds. And that makes all the difference.
The New Designer/Developer Collaboration Said 15 Apr 2026
Designers should code, and AI coding agents have reopened that door after a decade in which front-end complexity closed it.
There's a question that never goes away in design: should designers code? My answer has always been yes. But for a decade or so, the complexity of front-end development made it impractical for most. Thankfully, AI coding agents have reopened the door.
Should Designers "Code"? Said 7 Apr 2026
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The loop has flipped: it used to be faster to mock up software than to ship it, and now designers can work iteratively in production code.
For years, it was faster to mock up software than to ship it. Designers stayed "ahead" of engineering with prototypes. Now AI coding agents make development so much faster that the loop has flipped.
Should Designers "Code"? Said 7 Apr 2026
Users split into two camps on seeing an agent's work, and the split has not faded as trust builds, so an interface has to balance both.
I initially assumed this was a temporary divide. New users tend to watch closely and check the system's progress, but as trust builds, that scrutiny fades and monitoring starts to feel like a chore. Yet it still seems like there's two camps (for now).
Showing the Work of Agents in UI Said 17 Feb 2026
Design deliverables are no longer static assets or guidelines but tools: custom software that generates on-brand assets on demand.
But with today's AI coding agents, building software is remarkably easy. So instead of handing over static assets and static guidelines, designers can deliver custom software. Tools that let clients create their own on-brand assets whenever they need them.
Design Tools Are The New Design Deliverables Said 19 Jan 2026
When applications can generate capabilities on demand, a product's features are what users ask for in the next session, not what shipped in the last release.
When applications can generate capabilities on demand, the definition of "what this product does" becomes more fluid. Features aren't just what shipped in the last release, they're also what users will ask for in the next session.
AI Enables As-Needed Software Features Said 14 Jan 2026
Web forms make people adapt to databases; AI flips this so people can provide information in any form they like, and no form is the best kind of web form design.
With Web forms, the burden is on people to adapt to databases. Today's AI models, however, can flip this requirement. That is, they allow people to provide information in whatever form they like and use AI do the work necessary to put that information into the right structure for a database.
Unstructured Input in AI Apps Instead of Web Forms Said 9 Sept 2025
Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge.
It's also worth noting that chat isn't the only way to integrate AI in software products and increasingly agent-based applications outperform chat-only solutions. So expect things to keep changing.
Chat is: the Future or a Terrible UI Said 28 Aug 2025
Language is a terrible way to describe visual, spatial and temporal things.
Language is a terrible way to describe visual, spatial, and temporal things.
Chat is: the Future or a Terrible UI Said 28 Aug 2025
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.