Luke Wroblewski
Product designer and entrepreneur; author of Mobile First and Web Form Design; formerly a product director at Google; now building AI products.
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What they believe
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Software now needs a steering layer between the tools and the codebase, so that AI output stays aligned with brand, design and coding guidelines.
An intentional steering layer can not only help but is increasingly needed in software today.
lukew.comSaid 24 Jun 2026This on korrents
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Without the handoff, everyone builds: designer, developer and product manager can all work in the codebase at once, and that changes everything.
But without the handoff, everyone builds. And that makes all the difference.
lukew.comSaid 15 Apr 2026This on korrents
The bold line is korrents’ wording; the quote is theirs. These 2: what they wrote before what they said aloud, one per source, newest first.
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Likedrcmnd.app
ReveTheir words
A few years ago I wrote about the upcoming shift from canvas-centric image and video editing tools to object-centric ones. At the time it was mostly early demos and research projects hinting at what object-centric editing interfaces could be. Reve's new layout model makes them real.
24 June
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Their words
An intentional steering layer can not only help but is increasingly needed in software today.
18 June
Nothing matches.
Beliefs
Korrents What they believe 10 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Software now needs a steering layer between the tools and the codebase, so that AI output stays aligned with brand, design and coding guidelines.
An intentional steering layer can not only help but is increasingly needed in software today.
The AI Steering Layer Said 24 Jun 2026
Without the handoff, everyone builds: designer, developer and product manager can all work in the codebase at once, and that changes everything.
But without the handoff, everyone builds. And that makes all the difference.
The New Designer/Developer Collaboration Said 15 Apr 2026
Designers should code, and AI coding agents have reopened that door after a decade in which front-end complexity closed it.
There's a question that never goes away in design: should designers code? My answer has always been yes. But for a decade or so, the complexity of front-end development made it impractical for most. Thankfully, AI coding agents have reopened the door.
Should Designers "Code"? Said 7 Apr 2026
Show 7 more
The loop has flipped: it used to be faster to mock up software than to ship it, and now designers can work iteratively in production code.
For years, it was faster to mock up software than to ship it. Designers stayed "ahead" of engineering with prototypes. Now AI coding agents make development so much faster that the loop has flipped.
Should Designers "Code"? Said 7 Apr 2026
Users split into two camps on seeing an agent's work, and the split has not faded as trust builds, so an interface has to balance both.
I initially assumed this was a temporary divide. New users tend to watch closely and check the system's progress, but as trust builds, that scrutiny fades and monitoring starts to feel like a chore. Yet it still seems like there's two camps (for now).
Showing the Work of Agents in UI Said 17 Feb 2026
Design deliverables are no longer static assets or guidelines but tools: custom software that generates on-brand assets on demand.
But with today's AI coding agents, building software is remarkably easy. So instead of handing over static assets and static guidelines, designers can deliver custom software. Tools that let clients create their own on-brand assets whenever they need them.
Design Tools Are The New Design Deliverables Said 19 Jan 2026
When applications can generate capabilities on demand, a product's features are what users ask for in the next session, not what shipped in the last release.
When applications can generate capabilities on demand, the definition of "what this product does" becomes more fluid. Features aren't just what shipped in the last release, they're also what users will ask for in the next session.
AI Enables As-Needed Software Features Said 14 Jan 2026
Web forms make people adapt to databases; AI flips this so people can provide information in any form they like, and no form is the best kind of web form design.
With Web forms, the burden is on people to adapt to databases. Today's AI models, however, can flip this requirement. That is, they allow people to provide information in whatever form they like and use AI do the work necessary to put that information into the right structure for a database.
Unstructured Input in AI Apps Instead of Web Forms Said 9 Sept 2025
Chat is not AI's final form: agent-based applications increasingly outperform chat-only ones, and many different interfaces for AI will emerge.
It's also worth noting that chat isn't the only way to integrate AI in software products and increasingly agent-based applications outperform chat-only solutions. So expect things to keep changing.
Chat is: the Future or a Terrible UI Said 28 Aug 2025
Language is a terrible way to describe visual, spatial and temporal things.
Language is a terrible way to describe visual, spatial, and temporal things.
Chat is: the Future or a Terrible UI Said 28 Aug 2025
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.
Recommends rcmnd
rcmnd What they recommend 2 things — each backed by an exact quote.
Compiled by rcmnd.app, not by them: the quotes are theirs, and each links to the post it was copied from.
Recent
Liked Reve
A few years ago I wrote about the upcoming shift from canvas-centric image and video editing tools to object-centric ones. At the time it was mostly early demos and research projects hinting at what object-centric editing interfaces could be. Reve's new layout model makes them real.
lukew.com 1 Jul 2026
Uses Augment Code
I, like the PM mentioned earlier, use Augment Code because their Context Engine is optimized for the kinds of large and complex codebases you'll find in most companies.
lukew.com 8 Dec 2025
Where they publish
Blog lukew.com Short, frequent posts on product design and AI products, since 1996.
Recent
- Ask LukeW: Instant Content Indexing 20 Oct 2026 The Ask LukeW feature on my website has been answering people's questions about digital product design for over three years. How well it answers depends on the content available to it. So in addition to improving conten…
- Building Blocks for Intelligence 17 Oct 2026 Several years ago I read Jeff Hawkins’s A Thousand Brains, which dug into his theories on how our brain works. In it he argued intelligence comes from thousands of cortical columns that each learn their own model of the…
- The Convergence of Design 9 Oct 2026 After seeing lots of posts over the years arguing that design has become homogenized, I decided to pull together historical and modern designs for a few different product categories: TVs, phones, cars, etc. You don't ha…
Show 12 more
- Many Agents, Many Views 5 Oct 2026 In today's AI-powered software, you manage agents, they manage more agents, and those agents manage even more agents. Chat threads break with that scale. We need to know what agents are planning, what they've already do…
- Design Systems for AI Agents 1 Oct 2026 For as long as I've been working on design systems (20+ years, oof!), I've seen the same pattern play out... design teams invest a lot of time in creating a system, then struggle to keep it up to date as the actual prod…
- Skip the Tools, Make the Outcomes 24 Sept 2026 The software profession has spent years designing, developing, and shipping tools. Tools that, when learned, give people the power to create reports, videos, programs, and much more. But the pervasiveness of tools may h…
- Ask LukeW: Less Walls of Text 18 Sept 2026 A persistent attribute of AI-powered applications is their propensity to generate text: lots and lots of text. Text requires scanning and scrolling for the useful bits and too much of it gets pretty monotonous pretty qu…
- Large Scale Agent Coordination 10 Sept 2026 As AI can agents tackle more work, we naturally assign more work to them. The most notable example this week was OpenAI's use of 10,000 concurrent agents to propose a solution to the Navier–Stokes Millennium Prize Probl…
- Always Asking People to Ask 8 Sept 2026 Just about every chat-based AI application kicks things off with a question. What do you want to do? Ask anything! They just assume that people always know what to ask for and how. But what if we start AI-powered experi…
- AI Agents and Layers of Abstraction 31 Aug 2026 Last year, I walked through the evolution of AI products to date starting with AI models behind the scenes and ending with an assertion that "the inevitable next step is for AI models to collaborate and interact to get…
- Little Bits of Intelligence 27 Aug 2026 Big AI models like ChatGPT and Claude get all the attention, but the continually increasing amount of fast, low cost models means today's software can embed little bits of intelligence anywhere they're needed. And when…
- Ask LukeW: A New Retrieval System 17 Aug 2026 The Ask LukeW feature on my Web site has been answering people's product design questions using my writings, talks, images, and videos for over three years. During that time, I've seen people ask lots of different kinds…
- Object-Centric Image Editing in Reve 1 Jul 2026 A few years ago I wrote about the upcoming shift from canvas-centric image and video editing tools to object-centric ones. At the time it was mostly early demos and research projects hinting at what object-centric editi…
- The AI Steering Layer 24 Jun 2026 Large scale AI models can produce an innumerable variety of output (text, images, code). In most applications, though, teams want very specific output aligned with brand, design, and coding guidelines. An intentional st…
- Scale Your Superpowers, Not Your Job Titles 18 Jun 2026 There's a growing sentiment that AI lets you do everyone else's job: designers picking up Claude Code, developers spinning up Figma Make. But maybe the most interesting question isn't "what other jobs can I take on?" bu…
Link verified 6 Sept 2026. Recent items update automatically from the channel.
x.com @lukew Short posts and links to his writing.
Recent
- the number of Physics majors just spiked. 16 Oct 2026
- Your agents just entered the fold. Intent Mobile is the first large scale agent orchestration app that's Duo-optimized. 16 Oct 2026
- even more true with today's frontier models. 15 Oct 2026
Show 17 more
- i've written 98+ articles about designing AI products over the past 4.5 years. have at 'em: 15 Oct 2026
- the ability to turn tasks into reproducible agent outcomes is an increasingly valuable skill. 14 Oct 2026
- "a thousand agents, in your pocket." 14 Oct 2026
- new in Intent today: - Home: all your projects in one place - list & board views - search, filter & pin workspaces - review GitHub PRs with inline diffs - start workspaces from Linear issues & PRs - diagrams render in Preview - export diagrams as SVG - simpler command palette - smarter settings search 13 Oct 2026
- the HomeView ad Apple should have made. 13 Oct 2026
- which agents need you and why, at your fingertips. 13 Oct 2026
- "Hey Siri, what time is it?” 13 Oct 2026
- "a thousand agents, in your pocket." 12 Oct 2026
- large scale agent coordination, now in your pocket: - develop with agents across multiple machines - start workspaces from any repo or branch - keep work isolated in separate workspaces - run custom agents across providers and models - steer agents by text, voice, or image - switch models and reasoning mid-chat - answer agent questions & accept proposals - review agent work in browsers - compare before & after screenshots - review diffs & commits - create & step through diagrams - run terminals, scripts, and dev server previews - update context in specs, notes, and tasks - watch hooks, PRs, a… 12 Oct 2026 intentapp.dev
- design is never done: iOS Control Center 12 Oct 2026
- AI: bottoms up and top down, all at once. Math expert: "They have annihilated my field of research." Math student: "learning with AI as my tutor, using this document scanning camera and a vibecoded tool that pastes the captured image right into chat." 11 Oct 2026
- and you can get it now.... steer agents across devices, review their work in browsers, before & after screen shots, diagrams, code changes, etc. run terminals, scripts, custom agents across providers. all from your phone. 9 Oct 2026 intentapp.dev
- LinkedIn now has a "Seems Like AI Slop" button. 8 Oct 2026
- designers, you need a gorgeous mobile app for managing lots of agents across lots of devices to crush important client requests like... 8 Oct 2026
- Apple's 19 years of consistent "wake up" UI w/ one stumble & quick revert back. 8 Oct 2026
- Luke’s law of chat-ification: all apps will add chat+agents. some are just incapable of doing it (or anything) quickly. 8 Oct 2026
- "And of course there’s a lot for us to learn from the aliens" - mathematician who spent her career trying to prove the Unique Games Conjecture, after reading the AI proof 7 Oct 2026 scottaaronson.blog
Link verified 6 Sept 2026. Recent items update automatically from the channel.
LinkedIn Luke Wroblewski Posts and announcements.
Link verified 6 Sept 2026.
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