From one piece How Kent Beck shapes the software engineering industry 3 beliefs, in the piece's order there
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korrents.com
Companies protected by high switching costs will see those costs fall to zero, and their profits with them.Their words
Okay. So now we have people who've been able to rely on switching costs to protect their profits and the switching costs just drop to zero. Their profits are going to drop to zero and and some people aren't going to survive that change.
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Their words
So one of the things is that the pace of development is definitely accelerated. One thing I wonder the pace of business hasn't accelerated though and that mismatch is going to become more and more apparent.
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Their words
Then you had code review which gave you another level of feedback. You could roll out internally more frequently. And everybody was using Facebook for all kinds of stuff, personal and internal business stuff. So whatever feature you developed, people would start using it immediately. So you get another round of feedback. Then we had this phased roll out process where you'd start rolling your stuff out. If there was a problem, the blast radius would be limited to a a few million people.