likely this will be one of the largest industries in the world and um, uh, it'll take longer than a couple two, three years. It'll take less than 10. And so this will this will be our next $100 billion business.
one of the things I've always believed believed in is what makes great companies is a unique perspective about the world that you deeply believe in. It's not so much the technology, it's not so much uh the market even.
the the big lesson is that for me is technology is changing all the time, and so long as you're able to confront the reality, so long as you are able to learn, the technology itself actually doesn't matter.
Pick your ASIC team where you can say I can bet the farm of I can bet my entire business that you will be here for me every single year. Your cost, your token cost will decrease by an order of magnitude every single year. I can count on it like I can count on the clock.
Because it's it's a bad business practice. You you set your price. You set your price and then and then people decide to buy it or not. And and um uh there there I I understand that that others in the chip industry um uh change their prices when demand is higher. Uh but we just don't we just don't that's just never been a practice of ours.
Nor nor did I I would say my mistake is I didn't deeply internalize that they they really had no other options that that that a VC would never put in 510 billion of investment into an AI lab with the with the hopes of it turning out to be anthropic. And so that was my miss.
And so so I think the the ASIC margins are are incredibly good from what I can tell and and they believe it. They believe it so too. And so they're they're quite proud of their their incredible ASIC margins.
And so our expertise um helps our our our um uh our AI labs partners get another 2x out of their stack easily. Often times it's not unusual that we you know by the time that we're done optimizing their stack or optimizing a particular kernel their model sped up by 3x 2x 50%.
my mental model of our company the input is electron the output is tokens that is in the middle Nvidia and our job is to to do as much as necessary as little as possible to enable that transformation to be done at incredible capabilities
And then the rest of it, to me, is: is it possible for NVIDIA to be a, you know, $3 trillion revenue company in the near future? The answer is, of course, yes. And the reason for that is because it's not limited by any physical limits.
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