From one piece Design is the Rendering of Intent 2 beliefs · articles.centercentre.com
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Their words
The notion of the academically-trained, experienced designer holding the keys to the design outcome fades with this definition. In fact, when we think about design in these terms, it becomes clear that many of the people rendering their intention don’t know they are designers. This implies the role of the experienced designer shifts from owning the design outcome to educating all the other designers on the team on how to best render their own intentions.
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korrents.com
Design is the rendering of intent: the designer imagines an outcome and puts forth activities to make it real.Their words
Over the last year, we’ve started explaining design as “the rendering of intent.” The designer imagines an outcome and puts forth activities to make that outcome real.