Jared Spool
Co-founder of Center Centre and founder of UIE; a user-experience researcher and teacher since 1978.
Jared Spool did not write this page. What is this?
It collects the places they publish and what they have said there, each linked to the source. They have no account here. Is this you? Claim it, correct it, or ask us to remove it from ppll.
Where they publish
Blog Center Centre articles His articles on UX strategy and design, bylined, from the school he co-founded.
Open articles.centercentre.com
Link verified 6 Sept 2026.
Beliefs
Korrents What they believe 2 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
Recent
Design is the rendering of intent: the designer imagines an outcome and puts forth activities to make it real.
Over the last year, we’ve started explaining design as “the rendering of intent.” The designer imagines an outcome and puts forth activities to make that outcome real.
Design is the Rendering of Intent Said 30 Dec 2013
Everyone who renders their intention is a designer, so the experienced designer's role shifts from owning the outcome to teaching the rest of the team to render theirs.
The notion of the academically-trained, experienced designer holding the keys to the design outcome fades with this definition. In fact, when we think about design in these terms, it becomes clear that many of the people rendering their intention don’t know they are designers. This implies the role of the experienced designer shifts from owning the design outcome to educating all the other designers on the team on how to best render their own intentions.
Design is the Rendering of Intent Said 30 Dec 2013
What is a korrent?
A korrent is a belief a person has stated in their own words: one sentence stating the claim, backed by a quote and a source, kept at korrents.com.
Under a name here, the quoted block is what they actually said. The korrent beneath it is the claim those words support, in korrents' wording — tap it to see the record, its source, and who else holds it.
Nobody here wrote their own korrents. They are compiled from public statements, and a person can change their mind, which is recorded too.