From one piece Evil Rabbit - The story of Evil Rabbit and designing Vercel 15 beliefs, in the piece's order there
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korrents.com
Everybody moving to sidebars is not something to be happy about; there are other ways to make it work.Their words
But you know, everybody is now moving to cybars. Not that happy. You know, I feel that there are other ways that we can make it work.
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Their words
I think we need three pillars here. We need to we need the design engineering pillar, we need product and we need creative or creative/brand.
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korrents.com
Sometimes the limit on building crazy ideas is tokens and money, but sometimes the limit is ourselves.Their words
The craziest ideas that you had uh or you have, you know, you can build them. And sometimes, you know, the limit is well, of course, the limit is the the tokens and the money, but sometimes the limit is ourselves, right?
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korrents.com
Hiring stars is hard: it is hard to give them feedback and make them part of a bigger machine.Their words
One one of the things that I don't love doing is hiring stars, it's hard to, you know, give them feedback. It's hard to add them and and make them part of a a bigger uh machine.
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Their words
I don't think that, you know, um cutting their wings or, you know, uh not letting them fly enough uh or high enough is is a good thing.
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Their words
I feel that what we what we do properly here at Versel is letting people do their their magic. You know, bring their thing and do it.
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Their words
We're going to see a lot of a lot of crazy tools and people are going to start open sourcing them. and they're going to start sharing it with the world because if you solve the problem for your team, that probably means that you're going to solve the same problem or other problems, you know, to to other people
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korrents.com
Companies now build internal tools not to save money but for the purpose, intention and goal of the tool.Their words
These days I feel the reason is different. It's not money is not the problem because they actually there some people are paying more money to build the wrong tools rather than hiring an an existing product. I feel it's the purpose is the intention is the goal of that tool.
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Their words
realizing that the best thing to do is to actually build internal tools. And it's not just because it's cheaper or we don't want to pay to any other company because it's easier to actually customize it to your needs
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Their words
the agent by itself you know if it doesn't have the human factor involved it will not do anything that at least not at this point maybe in in the future maybe when AI and robots get more sophisticated but at this point we are directors we are creative directors
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Their words
Being a designer is amazing. We are not just a designer anymore. We are builders. We can create whatever we want, whatever we envision.
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Their words
one of the hardest things and I and I I saw this recently is actually to say no to these incredible ideas, to these incredible products, you know.
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korrents.com
What Vercel's brand got right was keeping everything super minimal, simple and easy to digest.Their words
The things that we did right was, you know, keeping everything super super minimal, you know, um, simple and and and easy to digest
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korrents.com
You should not need to read the name Vercel to feel that a website, landing page or billboard is Vercel's.Their words
You don't need to read Versel to actually feel Versel, to actually see that that piece, that website, that landing page, that billboard is from Versel.
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korrents.com
A product that feels neutral enough becomes transparent: it helps you go from zero to one without being in your face.Their words
when you create a product that feels neutral enough it is transparent it's there it helps you to go from zero to one, but you don't see it. It's not in your face.