Brandon Jacoby

Their words

for most people like good enough will be okay. That's not a bad thing. There is a lot of good enough in the world and like many people just need good enough. But there's always like the ones that push it just a little further.

Their words

starting is not where you finish and doesn't have to be where you finish. And like just creating something that's terrible to get a idea on the paper is what like starts the snowball rolling down the hill.

Their words

the earlier that you go in like a company's age that you're going to be working with, like the more important it is to like jive well with the team outside of design of course.

Their words

there's so much to be learned as a designer that's outside of our craft that is actually going to be the thing that like propels your career forward so much more than getting a design crit with someone who's at a company that you look up to

Their words

Craft meets consequence is this idea that like those two things can exist at the same time. They're not mutually exclusive.

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software is this form of hospitality where you're you're welcoming a user base into a product.

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so much of design have become homogeneous where designers are designing for other designers

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knowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like not everything needs to be needs to be new. And like that process of zooming in and out, I think is is what creates taste.

Their words

I like fall probably closer to the first one, but I think it can be informed and shaped. I don't think it's like impossible to learn taste, but I think it's something that you have to foster. It's a muscle.

Their words

taste is so much more about the journey of design, much more than the result.

Their words

there are so many design visual design fundamentals that like change how someone feels when they interact with the product. Those principles are still so true

Their words

the people that have had a tendency to to do that before are like, you know, on this upward slope of now having even more autonomy and like there's less things that they need to partner with or like people that they need to partner with to like go run through those walls, but the people that were like scared to run through those walls, they would externalize blockers, that would get stuck. I I don't know if AI's suddenly going to to empower them

Their words

the limit of technology to create the tooling that we need to like create the things that we see in our head that we think are that are great, that limit's gone.

Their words

know when to reinvent the wheel, know when to follow patterns. And I think that that skill of knowing when to do either of those is like the number one trait that any, especially junior designer, can have right now that I think will let them go very far.

Their words

there are patterns that work that show up in 90% of the products out there. Those patterns are there for a reason and like a lot of designers, and I'm guilty of this myself, reinvent the wheel.

Their words

a world where we can get more ideas and create more real estate for these micro decisions to exist, decisiveness actually is a really, really big deal for this year and beyond.

Their words

great design has always been great design agnostic of the tools. And like sure the tools that are popular at any give one given time are help guide and shape especially like aesthetics that are kind of in trend at any given moment. But, design has always been about decisiveness and judgment.