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Julie Zhuo x.com
One thing that is increasingly driving me crazy: AI made workplace writing cheap, but reading is still expensive! Again and again I see posts that are now twice as long as need be, and more meandering than a walk in the woods. The problem is simply this: the writer thought about what they wanted to say and asked a model to draft it. They did they stop to think: "What do I really want the reader to take away?" Before you ask AI to draft your next email, memo, or Slack update, answer these five questions: 1. Who exactly needs to read this? Is this for your manager? The leadership team? Your who…
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It's interesting that the Shorter hobby businesses all draft off superstars in the legacy hobby, but make their vast majority of their money from people who will of course never come close to the level superstars - you'd still go to pickleball and talk Nadal vs Federer, you'd still go to Top Golf and make Tiger Woods jokes.
24 November 2025
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