Marshall McLuhan
Canadian media theorist (1911 to 1980); author of Understanding Media (1964).
Marshall McLuhan did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
What they believe
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The medium is the message
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
archive.orgSaid c. 1964This on korrents
The bold line is korrents’ wording; the quote is theirs. These one: what they wrote before what they said aloud, one per source, newest first.
Beliefs
Korrents What they believe 8 beliefs — each backed by an exact quote.
Each is a — compiled by korrents.com, not by them: the one-line wordings are korrents', the quotes are theirs.
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The medium is the message
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
The artist is whoever grasps the implications of new knowledge in their own time
The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
Games are popular art, a collective reaction to a culture's main drive
Games are popular art, collective, social reactions to the main drive or action of any culture.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
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The electric light is pure information
The electric light is pure information.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
A hot medium extends one single sense in high definition
A hot medium is one that extends one single sense in "high definition."
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
Technology changes our patterns of perception, not our opinions, and meets no resistance
The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
Electric technology has extended our nervous system into a global embrace
Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
Only the serious artist can encounter technology with impunity
The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception.
Understanding Media: The Extensions of Man (New American Library, 1964) Said c. 1964
What is a korrent?
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