Loredana Crisan
Chief Design Officer at Figma, who also leads product alongside design.
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What they believe
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Taste equals care; the experiences recognized as tasteful or good are the ones that are very intentional.
And so for me taste equals care from that perspective and the experiences that we recognize as tasteful, things that we recognize as good, they actually are experiences that are just very very intentional.
youtube.comSaid 24 Jun 2026This on korrents
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Beliefs
Korrents What they believe 22 beliefs — each backed by an exact quote.
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Taste equals care; the experiences recognized as tasteful or good are the ones that are very intentional.
And so for me taste equals care from that perspective and the experiences that we recognize as tasteful, things that we recognize as good, they actually are experiences that are just very very intentional.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Really good performance expertise requires time; even people with great aptitude still need to put in the work to become an incredible designer.
Really good performance expertise requires time. Nobody, even somebody with like incredible aptitude or, you know, biological, uh, you know, aptitude towards a task still needs to put in the work to get to the NBA, to be a brilliant pianist, to like be an incredible designer.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
The idea that people with taste were miraculously born with it is very much not true.
And taste is a shorthand for like this person has it and they're miraculously somehow were born with it. It's very very much not true.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
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Care is taking the time to anticipate and consider how other people might feel; what gets called taste is, at the end, just hard work.
All of that stuff is care. It's taking the time to anticipate, to simulate, to consider how other people might feel, to put yourself in other people's shoes. And yes, like we say it's taste at the end, but it's just hard work.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
When everyone has the power to build, the need to stand out is elevated.
I actually think that what happens when everyone has the power to build is is actually it elevates the need to stand out.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
AI works as a tool that helps create what is in your head, not as the output; when people realize something was created only by AI, they disengage.
AI is a tool in the process to help you create what's in your head very much a fan of. AI is the output very much kind of down on. So when people realize that what's being put in front of them is inauthentic and it's just created by AI, they disengage.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
What matters is a point of view and human intuition about what the experience should be, which needs to come through, more than taste.
So this is why I think it's not it's not taste, it's like just your point of view, your human intuition. Like what you want for that experience like needs to come through
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Technology changes the world mostly by changing what people are able to imagine.
I believe that technology changes the world mostly by changing what we're able to imagine.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
AI can get a person to 70%, after which the work needs to be made the person's own; AI sets up the workspace and the person makes the thing.
the premise is that AI could get you to 70% this is true with motion you could prompt like your your frame and then you will get the first animation set up but then from there you need to make it yours. So, it's almost like AI sets up the workspace. It gives you the parameters, but then you are the the one that like makes that thing, right?
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Some things are almost impossible to describe in a prompt, the color wheel will never be replaced by one, and there are moments where you just want to take control yourself.
It's almost impossible to describe. If there's a color that I want to put in my design, the color wheel will never be replaced by a prompt to, you know, so it there are moments where you just want to take take control yourself.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Increasingly, designers are creating systems, not just screens.
increasingly as designers, I believe, we're we're creating systems, not just just screens.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Design is never done alone; it evolves through critique, and other people are one of its tools.
Design is never done alone. Design is evolved through critique. It's it's a place where, you know, one of the tools of design is other people.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Beyond tool fluency, systems thinking matters: distilling what is important so that it becomes replicable, in the interest of making AI a precision tool.
Outside of tools, I think it's this system thinking and this idea of like, can I distill what's important here? Is there a way to extract this so that it becomes replicable and like that is in the interest of making AI a precision tool.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Generally a tool should behave the same every time it is used, so that people can understand it and learn to wield it.
Generally, you'd want the hammer to behave the same in the same every time you use it because you want to understand and like learn how to wield it yourself
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Review is a bottleneck across design and development, and since people love making more than reviewing, they now have to become expert reviewers and probably automate reviews too.
Review is a bottleneck across design, across development right now and it's quite interesting because as humans we actually love making and we don't love reviewing quite as much. But we're now in a place where we have to become expert reviewers and probably figure out how to automate those reviews as well.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Everyone is elevating up the stack in some way, and design is having an identity crisis and a renaissance at the same time.
everyone is elevating uh up the stack in some way. Design is having a an identity crisis and a renaissance at the same time.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Roles are blurring but expertise still very much matters, and a designer should feel empowered to take an idea all the way to front end production.
The roles are blurring. Expertise still very very much matters. Of course I would I would say that a designer should feel empowered to take their idea all the way to like front end production
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
It is really important for designers to embrace evals, because that is how the system is created and it is the definition of good.
it's really really important for designers to embrace eval's because that is how you create the system. That's your definition of good.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
When you want precision, you want to be in the code base; there is no point refining an interaction in a prototyping playground and then translating it over.
When you want precision, you want to be in the code base. There's no point like, you know, trying to refine an interaction in your prototyping playground and then like just go translate it over.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Design is an unverifiable domain: there is not a correct answer to design, but there are many incorrect answers.
it's fascinating to try to do this on an unverifiable domain like design because design is not, you know, there's not a correct answer to design, but there are many incorrect answers.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Complexity is kind of the enemy of action, and design is increasingly important for simplifying things so they can move forward.
figure out what thoughts connect, and simplify things that allow you to take things forward because complexity is kind of the enemy of action. And this way design like is is increasingly important here, too.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
Magic happens at the intersection of things that used to be disconnected, such as design and code, sound and visual, or PM and design.
I really, really believe in, you know, the magic that happens at the intersection of things that used to be disconnected, whether it's design and code, sound and visual, you know, PM and and design.
Loredana Crisan - Figma's big bets for the future of AI design Said 24 Jun 2026
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Where they publish
LinkedIn loredanacrisan Where she posts about Figma launches, Config and her role.
Short posts on Figma releases (Config, the Weave and Muse connections) and an announcement that she is leading product alongside design as Chief Design Officer.
Link verified 4 Oct 2026.
Interviews As a guest Long-form interviews on other people's channels, chosen and not exhaustive.
Her own voice by her own participation: Dive Club's conversation behind the scenes of Config 2026 on Figma's AI vision, taste as care, and systems rather than screens.
Link verified 4 Oct 2026.
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