Ethan Smith
CEO of Graphite, an SEO growth agency, and a practitioner of answer engine optimisation (getting products into AI answers) after 18 years in SEO, as he told Lenny's Podcast in 2025.
Ethan Smith did not write this page. ppll compiled it from their own words, each linked to the source. Is this you? · Report a mistake
About the English under a post
Some people here publish in a language other than English. Where they do, this site shows a machine translation beneath the post, in this typeface — the site's own, not theirs.
The post itself is never changed, moved or hidden: what is set in the serif above is exactly what the person published, and it is what to quote them on. A translation can be wrong in ways that matter, especially about tone.
Only the post's own words are translated. A quoted post, a linked article and a belief on korrents.com are left in their original language.