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But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
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The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
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Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
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It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
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It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
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It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
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Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
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Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.