Bob Moesta
American product developer and co-architect of the Jobs-to-be-Done framework; runs The Re-Wired Group, lectures at Kellogg, and co-wrote Demand-Side Sales 101 and Job Moves.
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Liked Oppenheimer
Recommends The End of Average
the other book I would say is end of average by Todd Rose I listen listen to it every single year I get something out of it every single year
youtube.com 24 Aug 2023
Recommends Shape Up
Where they publish
x.com @bmoesta Posts on Jobs to Be Done, innovation and work
Link verified 31 Oct 2026.
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