April Dunford
Positioning consultant for B2B technology companies and author of Obviously Awesome (2019) and Sales Pitch (2023).
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Recommends rcmnd
rcmnd What they recommend 4 things — each backed by an exact quote.
Compiled by rcmnd.app, not by them: the quotes are theirs, and each links to the post it was copied from.
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Recommends Positioning: The Battle for Your Mind
the other one that I always recommend is like the original book on positioning which is the book by Rees and trout positioning the battle for your mind like you know I have my copy of it is like is like doged I probably read that book a hundred times and I still see stuff in that book that I didn't see before so I think if you really want to go deep on this positioning stuff my book is like the howto book their book is like the what is it in the first place book and I think everybody that's interested in positioning should go read that
youtube.com 22 Oct 2023
What others say about Positioning: The Battle for Your Mind →
Recommends The Challenger Customer
his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent
youtube.com 22 Oct 2023
Recommends The Challenger Sale
his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent
youtube.com 22 Oct 2023
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Recommends The JOLT Effect
mad Dixon's new book called The jolt effect uh is really great just because there's all this data and the things that he discovered with that data a lot of it sort of go against the you know what what would we consider like accepted sales wisdom and so I think that book is full of Juicy nuggets and everybody should look at it
youtube.com 22 Oct 2023
Where they publish
Site aprildunford.com Her site: consulting, speaking, books and templates
Link verified 31 Oct 2026.
Newsletter Positioning with April Dunford Her newsletter on positioning and sales pitches
Open aprildunford.substack.com
Link verified 31 Oct 2026.
Podcast Positioning with April Dunford Her show on positioning, with founders and marketers
Link verified 31 Oct 2026.
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